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Think Mobile: An Action Plan for European Fixed Telcos


Description: Residential spending on fixed telecoms services is a rapidly shrinking pie telcos must develop an alternative strategy for garnering a share of household spending - and quickly. Fixed companies can learn a lot from mobile players, and should in fact look to their business models for lessons on tapping into future household revenue streams. Mobile players such as Vodafone have developed relationships with retailers, software and middleware providers to position themselves aggressively to offer m-commerce services and solutions - ahead of the launch of the mobile Internet. Telecommunications players that partner with retailers and other providers of household goods and services will gain access to additional revenue streams. This report will help telcos not just survive a climate of descreasing margins, but thrive through the development of new partnerships and new revenue channels. This report will help you to "think mobile." Region: Europe Number of Exhibits: 8


Contents: Situation Analysis for Telcos: Pipes Are Not Enough

Telcos Must Expand Their Horizons in Order to Succeed

Case Study: Vodafone: Forward-Looking Partnerships and Applications Ensure a Relevant Business Model

Home Networking in Europe: The Holy Grail of Telcos

List of Exhibits:

In the US, Telecoms is Steady at 2% of Household Budgets

Euro Incumbents Feeling the Crunch

Western European Residential Revenues from Voice and Internet Access Services Will Continue to Decline in Absolute Terms

Annual Household Expenditures (US$)

Retailers in France, Germany, and the UK Targeting Households

Just As Mobile Operators Have Developed New Business Models in the Lead-up to the Mobile Internet, So Too Must Fixed Operators

Vivendi’s Media Portfolio, Accessible to Vodafone’s Customers Through Vizzavi

Vizzavi’s Retail Partnerships in the UK

Companies Mentioned:




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