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Think Mobile: An Action Plan for European Fixed Telcos
Pyramid Research, Inc., Jan 2001, Pages: 14
Residential spending on fixed telecoms services is a rapidly shrinking pie telcos must develop an alternative strategy for garnering a share of household spending - and quickly. Fixed companies can learn a lot from mobile players, and should in fact look to their business models for lessons on tapping into future household revenue streams. Mobile players such as Vodafone have developed relationships with retailers, software and middleware providers to position themselves aggressively to offer m-commerce services and solutions - ahead of the launch of the mobile Internet. Telecommunications players that partner with retailers and other providers of household goods and services will gain access to additional revenue streams. This report will help telcos not just survive a climate of descreasing margins, but thrive through the development of new partnerships and new revenue channels. This report will help you to 'think mobile.'
Region:
Europe
Number of Exhibits: 8
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