Western European Mobile Portals: Opening Up to New Revenue Opportunities

Pyramid Research, Inc, January 2001, Pages: 11

This White Paper analyses the challenges and opportunities for mobile portals in Western Europe. First, we investigate the drivers of portal development in Western Eruope. We also categorise and analyse the vast array of applications and services that mobile portals will offer consumers. Revenue models and opportunities for mobile portals are explored with a particular emphasis on models that are under development by mobile portals, such as subscription, advertising and transaction. Last, we investigate the main categories of mobile portal players with specific insight into the competitive Eruropean market.

Region:

Western Europe

Number of Exhibits: 8

Introduction <BR><BR>The Essence of the Mobile Portal <BR><BR>Profile of Competition <BR><BR>A Converged Future Will Materialise, but Shorter-Term Challenges Await<BR><BR><b>List of Exhibits:</b><BR><BR>Mobile Penetration in Western Europe Will Approach 100% by 2006 <BR><BR>Portals Will Take a Big Slice of the $33bn Nonvoice Consumer Services Pie <BR><BR>Mobile Portals Open the Door to a Vast Array of Services <BR><BR>Mobile Portal Value Chain <BR><BR>Mobile Portal Revenue Sources <BR><BR>Profiles of Leading Operator Portals <BR><BR>Profile of Leading Fixed-Line Portals <BR><BR>Profile of Leading Independent Portals <BR><BR><BR><BR><b>Companies Mentioned:</b><BR><BR>

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