Germany: A Highly Competitive Mobile Market

Ovum, March 2007, Pages: 16

Germany is the largest mobile market in Western Europe, with a population of over 82 million and still growing. T-Mobile and Vodafone are the market leaders; Germany is also their largest market and as such it is vital. Since 2005, the market has seen many innovative and radical offerings. This report examines the effects of these initiatives and outline future market movements.

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Key messages

Market overview

Germany’s mobile market is large and mature
Battle between the mobile and fixed operators
Mobile operators defend their position in the service bundle market
Customers choosing FMS over FMC offerings
3G usage is low despite high 3G handset adoption
MVNOs disrupt the market
Regulatory issues

Operator analysis

T-Mobile facing an uphill battle
Vodafone – steady performance
E-Plus has successfully re-invented itself
O2 – market shaker

Future trends

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