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Market Entry - Beauty Salon Industry in Taiwan - Analysis of Growth, Trends and Progress (2018 - 2023)

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    Report

  • 39 Pages
  • November 2018
  • Region: Taiwan
  • Mordor Intelligence
  • ID: 4703432
Fast growing and prolific, the beauty salon industry is built on products and services that help us look our best. Consumers driven by social media trends have led to the evolution of the concept of grooming and beauty for both males and females. The beauty salon industry can be segmented into hair, skin, nail, cosmetics, perfumes and colognes, deodorants, antiperspirant, feminine cleaning, oral hygiene etc. Skincare has the highest market share. The growth potential of beauty salons depends on a variety of factors including demographics, population growth, and latest beauty techniques. The majority of global premium cosmetics sales is concentrated within the developed markets (mostly the US, Japan, and France) but cosmetic markets of the developing countries (Brazil, Russia, India, China) have been growing very fast and accounted for approximately 25% of the market.

Small salons contribute heavily to the industry while the 50 largest companies draw just 15% of overall revenue. With a growing market, India is witnessing increased number of international players. The market which was earlier women-centric has started concentrating on male grooming as well, resulting in a large number of unisex salons, opening opportunities for business expansions in the segment. Lakme Beauty Salons, Jawed Habib Hair & Beauty, and L'oreal are some of the leading players in the market.

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters you must be apprised of before you can have a well-informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

About the Geography

Taiwan has a dynamic capitalist economy with a semi-presidential government. Its economy is now the 26th largest in the world,as per the International Monetary Fund’s (IMF) World Economic Outlook Database. The island enjoys strong growth sustained by the dynamism of the entire region, a population with high purchasing power, and an economy focused on technology.

Taiwan has one of the lowest fertility rates in the world, which tells us that the country is about to face labor shortages. To counter this, new regulations provide preferential tax incentives to foreign professionals employed in Taiwan, aimed at improving the overall environment for recruiting and attracting professionals from other countries. The regulations, which address a general shortage of professional talent, are expected to benefit up to 3,000 foreign professionals. Currently, a proposal has been made to establish "free economic demonstration zones" (FEDZ). The goal of building up these zones is to position Taiwan as Asia-Pacific’s Free Trade Center. The first phase of the plan has been launched in August 2013 and the draft Special Act for EPZ is awaiting ratification.

The major drawbacks for conducting business in Taiwan are the lack of direct communication with China, certain weakness in the protection of intellectual property, and a limited domestic market. Still, Taiwan ranks very high in the ease of doing business and its strategic geographical location serves as an entryway to China and the ASEAN markets. The modern infrastructure and excellent innovation capabilities make it an attractive destination for investors.

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Table of Contents

1. Introduction
1.1 Scope of the Report
1.2 Regional Analysis
1.2.1 PESTLE Analysis
1.2.2 Analysis of Ease of Doing Business
2. Market Dynamics
2.1 Drivers
2.2 Restraints
2.3 Opportunities
3. Market Demand Analysis
3.1 Socio-Economic Segmentation
3.2 Demographic Strengths & Weaknesses
3.3 Spending Patterns
3.4 Target Market Identification
4. Market Size of Beauty salon industry (USD millions)
4.1 By type of service
4.1.1 Haircare
4.1.2 Skincare
4.1.3 Nail care
4.1.4 Massage Service
5. Market Entry Parameters
5.1 Market Entry- The Strategy
5.1.1 Types of Entry Modes, by Market Entry Objectives
5.1.2 Competition Analysis
5.1.2.1 Market Share
5.1.2.2 Strategies Adopted, Recent Events
5.1.3 Pricing Strategy
5.1.4 Supply Chain Analysis
5.1.4.1 Trade (Import-Export Analysis)
5.1.4.2 Distribution Network & Retail Analysis
5.2 Market Entry- The Administration
5.2.1 How to Register a Company (Flowchart)
5.2.2 Registration Processes
5.2.2.1 Ministries Involved
5.2.2.2 Business Registration
5.2.3 List of Forms & Documents
5.2.4 Product Control Guidelines specified by the Government

Methodology

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