The Ernst & Young Business Plan Guide, 3rd Edition - Market Research Reports

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The Ernst & Young Business Plan Guide, 3rd Edition

Description:

From the trusted name of Ernst & Young, this book outlines a proven way to put together a successful business plan

The Ernst & Young Business Plan Guide, Third Edition contains the most up-to-date information on researching, writing, and presenting a winning business plan. This practical guide leads readers carefully through every aspect involved in planning and development-illustrating each step with realistic examples. It covers the nuts-and-bolts of formatting and design; techniques on how to tailor a plan to the various people and institutions who will review it; new information on funding and financing methods; special provisions for restructuring and bankruptcy; and much more. Completely revised to reflect today's dynamic business environment, this detailed resource also tells readers what to include as attachments to their business plan and discusses the impact of information technology on keeping their business plan up to date.

About the Authors:

Brian R. Ford (Philadelphia, PA) is Ernst & Young's national gaming industry specialist. Jay M. Bornstein (Philadelphia, PA) is a tax partner at Ernst & Young LLP. Patrick Pruitt (Philadelphia, PA) is a partner at Ernst & Young who specializes in working with clients in strategic growth markets. Ernst & Young LLP is one of the nation's leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.

Contents:

Acknowledgments.
Preface.
A Dedication to Entrepreneurship and the Entrepreneurs of America.
A Dedication.
About the Authors.
About Ernst & Young.
The Ernst & Young LLP Entrepreneur of the Year.

SECTION 1.
1. The Business Plan.
2. Using the Business Plan to Acquire Financing.
3. The Business’ Legal Form.
4. Due Diligence.

SECTION 2.
5. Contents.
6. Executive Summary.
7. General Company Description.
8. Products And Services.
9. Marketing Plan.
10. Operational Plan.
11. Management And Organization.
12. Major Milestones.
13. Structure And Capitalization.
14. Financial Plan.
15. Confidentiality Agreements.
16. Further Considerations.

SECTION 3.
17. Resources for the Entrepreneur.
18. Conclusion.

Index.

Notes.

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