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Corporate Focus Foods: Nestlé Annual 2006

Description:
Nestlé is transforming its business while remaining highly-focused on food & beverages. The “newer” product categories of pet care, ice cream and bottled water are delivering string results for the company. At the same time, Nestlé is actively developing new categories such as health & wellness.

The Nestlé Annual covers the global activities of Nestlé up to the end of 2005 and the beginning of 2006.
 
Contents:
Management Summary
In-depth SWOT analysis
Introduction
1 History
1.1 Henri Nestlé
1.2 The Nestlé Company and the Anglo-Swiss Condensed Milk Company

2 Corporate objectives
3 Corporate strategy
3.1 Branding strategy
3.2 Acquisition strategy
3.3 Joint ventures
3.4 Disposal strategy
3.5 Restructuring & rationalisation
3.6 Corporate advocacy

4 Corporate structure
4.1 Company organisation
4.2 Key Nestlé personnel
4.3 Key executive biographies
4.4 Executive changes

5 Financial performance
5.1 L’Oréal

6 Geographic analysis
6.1 Zone Europe
6.2 Zone Americas
6.3 Zone Asia, Oceania, & Africa

7 Product category analysis
7.1 Beverages
7.1.1 Coffee
7.1.2 Nestlé Waters
7.1.3 Beverage Partners Worldwide
7.1.4 Other beverages
7.2 Milk Products, Nutrition & Ice Cream
7.2.1 Milk Products
7.2.2 Nutrition
7.2.3 Infant Nutrition
7.2.4 Ice Cream
7.2.5 Breakfast Cereals
7.2.6 Refrigerated & Dairy Products
7.3 Chocolate, Confectionery & Biscuits
7.4 Prepared Dishes & Cooking Aids
7.4.1 Prepared Dishes
7.4.2 Frozen Foods
7.4.3 Culinary Products
7.5 PetCare
7.6 FoodServices & Other

8 New Product Development
8.1 Innovation at Nestlé
8.2 New global research & development centre
8.3 Strategic Wellness Units
8.4 Individual health needs
8.5 Individual innovation themes

9. Marketing
9.1 Communications
9.2 Connecting with consumers
9.3 The Marketing Environment
9.4 Health claims on foods
9.5 Communications channel analysis
9.5.1 Digital marketing
9.5.2 In-store marketing
9.5.3 Direct marketing
9.5.4 Customer relationship marketing
9.5.5 Sponsorship
9.5.6 Internal marketing
9.6 Distribution
9.7 Packaging
9.7 Communications agency analysis
9.7.1 Global
9.7.2 Europe
9.7.3 North America
9.7.4 Asia - Pacific

Appendix: Acquisition & disposal history

List of Tables
Turnover of Leading Food & Beverage Companies, 2005
Nestlé Brand Value, 2001-2006
Nestlé Key Strategic Mergers & Acquisitions, 1905-2003
Nestlé Recent Acquisitions, 2000-2005
Nestlé Recent Disposal Activity, 2000-2005
Nestlé Executive Board, 2006
Financial Summary of Nestlé, 2001-2005
Nestlé Share Data, 2001-2005
Nestlé Revenue, by Main Markets, 2005
Nestlé Zone Europe Sales, by Category, 2003-2005
Nestlé Zone Americas Sales, by Category, 2003-2005
Nestlé Zone Asia, Oceania & Africa Sales, by Category, 2003-2005 52
Nestlé Beverages Sales, by Region, 2002-2005
Nestlé Beverages Sales, by Category, 2002-2005
Nestlé Waters Sales, by Region and Type, 2002-2005
Nestlé Milk Products, Nutrition & Ice Cream Sales, by Region, 2002-2005
Nestlé Milk Products, Nutrition & Ice Cream Sales, by Category, 2001-2005
Nestlé Chocolate, Confectionery & Biscuits Sales, by Region, 2002-2005
Nestlé Chocolate, Confectionery & Biscuits Sales, by Category, 2001-2005
Global Market Shares for Confectionery, 2006
Nestlé Prepared Dishes & Cooking Aids Sales, by Region, 2002-2005
Nestlé Prepared Dishes & Cooking Aids Sales, by Category, 2001-2005
Nestlé PetCare Sales, by Region, 2002-2005
Nestlé FoodServices Sales, by Region, 2002-2005
Alcon Sales, 2001-2005

List of Charts
Nestlé Brand Architecture, 2006
Nestlé Corporate Structure, 2006
Nestlé Sales, 2000-2005
Nestlé Share Price, 2005
Nestlé Sales, by Region, 2005
Nestlé Sales, by Category, 2004
 
Companies Mentioned
- L’Oréal
- Nestlé
 
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