What Bluetooth means for mobile operators

Pyramid Research, Inc, January 2001, Pages: 16

In this White Paper, Pyramid Research analyses the future role of Bluetooth as an enabler of next-generation mobile services and applications and models potential Bluetooth revenues for operators from access fees. We argue that despite the limited impact that Bluetooth will have on service revenues, the technology will provide compelling benefits to customers in the form of service richness and functionality and will become an important element in bolstering customer loyalty.

Region:

Western Europe

Number of Exhibits: 5

The Concept, the Technology and the Competition <BR><BR>Enabler of the PAN <BR><BR>Standardisation Headaches and Costs Hinder Early Adoption <BR><BR>802.11b: More Complement Than Competitor <BR><BR>Operators’ Place in the Bluetooth Value Chain <BR><BR>The Mission: To Enrich & Make Ubiquitous New Mobile Services Applications <BR><BR>Case Study: Bluetooth Deployment in UK Railway Illustrates <BR><BR>Opportunity and Threat for Operators <BR><BR>Case Study: Eurocard and Ericsson Trial Wireless Payment with a Difference <BR><BR>Bluetooth Revenue Scenarios for Network Operators <BR><BR>How Will They Pay? <BR><BR>Revenue Projections and Assumptions <BR><BR>Scenario A: The Base Case <BR><BR>Scenario B: The Optimistic Case <BR><BR>Operators’ Chief Payback: Enhanced Services and Customer Satisfaction<BR><BR><b>List of Exhibits:</b><BR><BR>Exhibit 1 Bluetooth: Key Technology and Operating Attributes <BR><BR>Exhibit 2 Bluetooth and 802.11b Technology and Usage Comparison <BR><BR>Exhibit 3 "Everywhere" Internet Access and Information Delivery Will Be Bluetooth's Initial Appeal <BR><BR>Exhibit 4 The Base Case: Bluetooth to Yield West European Operators Upward of $2bn in Revenue by 2006 <BR><BR>Exhibit 5 The Optimistic Case: $7.5bn in Direct Bluetooth Revenues European Operators by 2006<BR><BR><b>Companies Mentioned:</b><BR><BR>

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