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Latin America: Capitalising on the Promise of Catv Operators
Pyramid Research, Inc, January 2001, Pages: 16
This White Paper identifies the major challenges faced by cable operators on the road to becoming providers of multiple communications services and it describes the strategic direction to follow in order to become successful MSOs. Although progress has been slow in most cases, Pyramid Research still expects the bundled MSO strategy to pose a serious threat to incumbents' market share. Cable operators need to move in this direction to diversify the risk of offering only one service, as well as to increase their stagnant average revenue per subscription. By offering Internet, Catv and telephony services all in one bundled package, cable MSOs have a novel service offering that incumbents, with very few exceptions, cannot match. This White Paper demonstrates that cable operators need to move forward with an MSO business model in order to climb up the value chain. In addition, this paper offers an explanation of the challenges ahead, as well as a delineation of the path toward becoming a successful MSO in Latin America.
Number of Exhibits: 6
Executive Summary <BR><BR>Cable Operators: Standing Still or Moving Forward? <BR><BR>Elevated Expectations, Modest Accomplishments <BR><BR>Jumping Forward: Becoming a Successful Multiservice Provider <BR><BR>Technological Questions: Adopting IP Now or Migrating to IP Later <BR><BR>New Business Model, New Skills Required <BR><BR>Capturing Market Share as an MSO <BR><BR>Choosing the Right Customer Segment is Important <BR><BR>Case Study: VTR Globalcom <BR><BR>Serving Customers Well is Also Crucial<BR><BR><b>List of Exhibits:</b><BR><BR>Exhibit 1 Local-Loop Market Share, Selected Incumbents, 1999, 2001 <BR><BR>Exhibit 2 Status of Selected CATV Operators' MSO Strategy <BR><BR>Exhibit 3 Inhibitors of cable MSOs' Growth <BR><BR>Exhibit 4 Telecom Revenues in Latin America by Service, 2001 <BR><BR>Exhibit 5 Relationship Between GDP and CATV Subscribers in Argentina and Brazil, 1996-2000 <BR><BR>Exhibit 6 Expanding MSOs' Target Audience<BR><BR><b>Companies Mentioned:</b><BR><BR>