Wireless Operator Competitor Analysis: eMobile (Japan): Competitor Insight 2006
IE Market Research Corp, February 2006, Pages: 15
Our Competitor Insights provide intelligence on strategies and prospects of telecommunications firms.You will get information on management backgrounds, key CONSUMEREADY™ and EXPORTREADY™ information about firms, proprietary financial metrics, and strategic risks facing the firm. While we feel eMobile is entering the Japanese wireless telecommunication space with a credible capital expenditure plan, we discus why its wireless roll-out plan may be too slow to generate the necessary churn needed to capture consumers from incumbent operators and its closest rival, BB Mobile. eMobile seems to be applying its “stages” philosophy to providing access, which it learned during its broadband years. The formula works something like this: 1) Reach the customers with access, using the most convenient technology available now; 2) provide content compelling enough to keep them loyal; 3) construct a fiber network, to cut down the access fees it pays DoCoMo. The insight provided by this report will be of immense utility to those seeking to benefit from this companys position.
Management Background
2005 Brand Image Survey Results and Analysis
2005-06 Wireless Strategy Survey Results and Analysis
Financial Analysis
Annex A: Methodology for our 2005-06 Brand Image and Wireless Strategy Surveys
Annex B: Financial Metrics Methodology
Disclaimers and Disclosures
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