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CONSUMEREADY 2006: Sharp Handset Brand Image in Japan Product Image

CONSUMEREADY 2006: Sharp Handset Brand Image in Japan

  • Published: March 2006
  • Region: Japan
  • 32 pages
  • IE Market Research Corp

CONSUMEREADY™ provides detailed branding information on countries and companies from our on-going international consumer surveys. CONSUMEREADY™ provides detailed demographic information on brand strengths and marketing strategies that are crucial to know when competing in international markets. This reports details how Sharp has been successful in its handset branding and marketing strategy. It posits that the company clearly needs to continue its current focus on providing reasonably priced handsets which have a good level of service and reliability. Its focus on camera phones has served it well so far. The insight provided by this report will be of immense utility to those seeking to benefit from this companys position.

Sharp Overall Brand Awareness
Sharp Brand Strength Relative to Competitors
Sharp Brand Weaknesses Relative to Competitors
Branding Action

Sharp Age Determinants of Brand Strength
Sharp Income Determinants of Brand Strength
Sharp Educational Determinants of Brand Strength
Sharp Brand Strength Relative to Competitors by Age
Sharp Brand Strength Relative to Competitors by Income Group
Sharp Brand Strength Relative to Competitors by Education

Sharp Brand Strength Indicators:
Sharp Share of Mind by Income-Education
Sharp % Cool by Income-Education
Sharp % Creative by Income-Education
Sharp % Reliable by Income-Education
Sharp % Good Value by Income-Education
Sharp % Cheap by Income-Education
Sharp % Technically Advanced by Income-Education
Sharp % Good Service by Income-Education

Sharp Share of Mind by Income-Age
Sharp % Cool by Income-Age
Sharp % Creative by Income-Age
Sharp % Reliable by Income-Age
Sharp % Good Value by Income-Age
Sharp % Cheap by Income-Age
Sharp % Technically Advanced by Income-Age
Sharp % Good Service by Income-Age

Annex A: Methodology for IEMR’s 2005 – 06 Brand Image Survey
Disclaimers and Disclosures

Note: Product cover images may vary from those shown

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