CONSUMEREADY 2006: LG Electronics Handset Brand Image in Japan
IE Market Research Corp, March 2006, Pages: 32
CONSUMEREADY™ provides detailed branding information on countries and companies from our on-going international consumer surveys. CONSUMEREADY™ provides detailed demographic information on brand strengths and marketing strategies that are crucial to know when competing in international markets. This report discusses why LG Electronics’s brand awareness numbers are a sobering reminder for existing players in Japan that their traditional relationships with operators could quickly change should LG Electronics begin to penetrate the Japanese market. While it is too early to say whether operators will decide to really give LG Electronics a try in Japan; when it does happen, competitors will have to ramp up their marketing and branding activities to maintain market share in Japan. The insight provided by this report will be of immense utility to those seeking to benefit from this companys position.
LG Electronics Overall Brand Awareness
LG Electronics Brand Strength Relative to Competitors
LG Electronics Brand Weaknesses Relative to Competitors
Branding Action
LG Electronics Age Determinants of Brand Strength
LG Electronics Income Determinants of Brand Strength
LG Electronics Educational Determinants of Brand Strength
LG Electronics Brand Strength Relative to Competitors by Age
LG Electronics Brand Strength Relative to Competitors by Income Group
LG Electronics Brand Strength Relative to Competitors by Education
LG Electronics Brand Strength Indicators:
LG Electronics Share of Mind by Income-Education
LG Electronics % Cool by Income-Education
LG Electronics % Creative by Income-Education
LG Electronics % Reliable by Income-Education
LG Electronics % Good Value by Income-Education
LG Electronics % Cheap by Income-Education
LG Electronics % Technically Advanced by Income-Education
LG Electronics % Good Service by Income-Education
LG Electronics Share of Mind by Income-Age
LG Electronics % Cool by Income-Age
LG Electronics % Creative by Income-Age
LG Electronics % Reliable by Income-Age
LG Electronics % Good Value by Income-Age
LG Electronics % Cheap by Income-Age
LG Electronics % Technically Advanced by Income-Age
LG Electronics % Good Service by Income-Age
Annex A: Methodology for IEMR’s 2005 – 06 Brand Image Survey
Disclaimers and Disclosures
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