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Latin America: Extracting Value from Prepaid Mobile Subscribers
Pyramid Research, Inc, January 2001, Pages: 12
In the past five years, while mobile operators in Latin America have continued to experience strong growth in their subscriber numbers, mostly from the prepaid segment, their average usage and revenues per user have decreased considerably. This White Paper explains the importance of maximising the value of prepaid subscribers and provides strategies for extracting value from subscribers. We begin by explaining the impact that low-end prepaid subscribers are having on operators' bottom lines. Second, we offer strategic recommendations to turn around the negative trend and increase the value generated by prepaid customers. Finally, we describe prepaid subscribers' life cycle and the approach operators should follow at different phases of the cycle.
Number of Exhibits: 6
Executive Summary <BR><BR>Increasing Subscribers, Diminishing Returns <BR><BR>Increasing Prepaid Subscribers' ARPS <BR><BR>Acquiring and Retaining the Right Prepaid Subscribers at Minimum Cost <BR><BR>Understanding the Prepaid Customer's Life Cycle <BR><BR> <BR><BR><BR><BR><b>List of Exhibits:</b><BR><BR>Exhibit 1 Percentage of Prepaid Subscribers, Selected Countries, 2000 <BR><BR>Exhibit 2 Declining ARPS, Selected Countries, 1996-2000 <BR><BR>Exhibit 3 Prepaid ARPS vs. Contract ARPS <BR><BR>Exhibit 4 Examples of VAS for Prepaid Customers <BR><BR>Exhibit 5 Selected Joint Ventures, 2001 <BR><BR>Exhibit 6 Prepaid Customers' Life Cycle<BR><BR><b>Companies Mentioned:</b><BR><BR>