MVNO Strategies Beyond the Traditional Ethnic and Discount Models Global Telecom Insider / Vol. 4, No 1, Edition 2
- Language: English
- 25 Pages
- Published: February 2012
- Region: Global
This White Paper evaluates the strengths and weaknesses of mobile virtual network operators (Mvnos) using Virgin Mobile's entry into the Singapore market as a case study. Technological and regulatory forces have changed the dynamics of the mobile service market. Virgin Mobile has not adapted to these changes and will have difficulty breaking into the Singapore market. Therefore, opportunities still remain for other Mvnos to enter the market and to carve out a small yet high-revenue-generating niche. This paper analyses changes in the mobile market environment and identifies opportunities for Mvnos.
Number of Exhibits: 10
1. Executive Summary <BR><BR>2. The Singapore Market<BR><BR>3. Regulatory Environment<BR><BR>4. Competitive Environment<BR><BR>5. Operators Compete on Service, Price and Quality<BR><BR>6. Virgin Mobile<BR><BR>7. The SingTel-Virgin Joint Venture<BR><BR>8. MVNO Strengths<BR><BR>9. MVNO Weaknesses<BR><BR>10. Strategy and Analysis<BR><BR>11. Virgin Mobile in the UK<BR><BR>12. Anticipated Virgin Mobile Strategy in Singapore<BR><BR>13. Analysis of Strategy<BR><BR>14. Conclusions<BR><BR><BR><BR><b>List of Exhibits:</b><BR><BR>1. EXHIBIT 1 High Mobile Penetration in Singapore<BR><BR>2. EXHIBIT 2 Strengths and Weaknesses of MVNOs<BR><BR>3. EXHIBIT 3 The Capacity Dilemma <BR><BR>4. EXHIBIT 4 Little Room for MVNOs to Gain a Cost Advantage <BR><BR>5. EXHIBIT 5 General Strategy Tips for MVNOs<BR><BR>6. EXHIBIT 6 Low-End vs. High-End Singapore Mobile Market <BR><BR>7. EXHIBIT 7 Strategy Components of Virgin Mobile (UK)<BR><BR>8. EXHIBIT 8 Virgin Mobile's (UK) Simplified UK Pricing<BR><BR>9. EXHIBIT 9 Virgin Will Offer Cheaper Rates to Prepaid Subscribers ...<BR><BR>10. EXHIBIT 10 ... and No Monthly Fees to Postpaid Subscribers<BR><BR><BR><BR><b>Companies Mentioned:</b><BR><BR>