This report provides a Pan-European overview of the deodorants and bodysprays markets in France, Germany, Italy, Spain and the UK.
Data for this report have been compiled from the five individual country reports: Deodorants and Bodysprays, February 2007.
The greatest potential in the French market currently appears to be in the men’s sector, which is already out-performing the women’s. Men are less precious about fine fragrance, use less of it and are more open to bodysprays, although in France these are likely to be termed ‘deodorising eau de toilettes’.
