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Flash Memory and Other Removable Data Storage in the United States 2007
Mintel, March 2007
Just a few years ago, flash memory products arrived explosively on the scene as the next essential memory product. But for the moment, the market has stopped sizzling. In this report, we take a comprehensive look at the flash media market and explores the dynamics that have caused the market to turn sour. Wel offer a review of major flash innovators and their latest breakthroughs and product introductions. Analysis and insights offered include:
-Which new flash products show the greatest potential?
-Which manufacturers are on the forefront of flash technology?
-Which retail channels are most essential to the flash market?
-What are forecasted sales for flash media, and blank shiny discs?
Insights are supported by exclusive Our consumer research, which delves into topics such as:
-Who are the most likely users of flash devices?
-What activities do consumers use flash for?
-Which devices are the strongest drivers for flash memory cards?
-Who adopts the newest memory storage technologies first?
-Do consumers really care about data backup?
-Who buys flash online?
-Do consumers pay attention to flash product branding?
This report includes:
-USB Drives
-CompactFlash Cards
-Memory Sticks
-MultiMedia Cards
-Secure Digital Cards
-SmartMedia Cards
This report also discusses the host technology for the removable media, such as digital cameras, PDAs, and other devices. However, these devices are not included in market size data or forecast estimates.
Coverage of other media formats, such as DVD, CD and external hard drive technology is included in this report where relevant, but those formats are not the focus of this report.
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