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Card Issuer Profile: GE Money
Datamonitor, Jan 2009, Pages: 38
GE Money is one of the truly global competitors in financial services, active in over 50 countries around the world. It has transformed from operating primarily in the B2B space to also offering card, banking and loan products direct to consumers. This report provides an in-depth insight into the current and future strategy of this player, highlighting the factors that have driven its success.
Key reasons to purchase this title
- Gain a detailed understanding of GE Moneys strategy and approach in the card market, and apply the lessons from this to your business
- Learn how GE Moneys geographic expansion has left it well placed to capitalize on future market growth in emerging markets and beyond
- Compare GE Money against other leading global issuers using The unique Competitor Benchmark
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