Contents:

Section 1 Current Development Situation & Representative Characteristic of Cosmetics Market 1.1 Development overview of cosmetics market 1.1.1 development situation 1.1.2 current situation of third-class and fourth-class cosmetics market 1.2 Development characteristic of cosmetics market 1.2.1 development characteristic of cosmetics products 1.2.2 the basic characteristics of medium and small-scale cosmetics enterprises 1.2.3 manifestation characteristic of cosmetics market 1.3 The existing problem of development of cosmetics market 1.3.1 service quality 1.3.2 attention effect 1.3.3 credit reputation 1.3.4 countermeasure discussion of development of cosmetics trade Section 2 Current Development Situation of International Cosmetics Market & Trade 2.1 Current situation summary of international cosmetics market 2.1.1 summary of skin care products market 2.1.2 summary of hair-care articles market 2.1.3 summary of color make-up cosmetics and perfume market 2.2 Developmental summary of American cosmetics trade 2.2.1 current situation of American cosmetics trade 2.2.2 development trend of American cosmetics trade 2.2.3 structure compare of American cosmetics 2.2.4 requirement forecasting of American cosmetics and container of 2009 2.3 Development level of Japanese cosmetics trade 2.3.1 Japanese cosmetics trade's current situation 2.3.2 Japanese cosmetics trade's development trend 2.3.3 competitive strategy of Japanese cosmetics 2.4 Cosmetics market of South Korean 2.5 Development situation of French cosmetics trade 2.5.1 French cosmetics trade's current situation 2.5.2 French cosmetics trade's development trend 2.5.3 export situation of French cosmetics in 2005 2.6 Overview of world famous-brand cosmetics 2.6.1 ten major world brand cosmetics company 2.6.2 characteristic of world famous-brand cosmetics 2.6.3 marketing tactics of world famous-brand cosmetics 2.6.4 marketing analysis of cosmetics brand Section 3 Basic Development State of Cosmetics Trade of our Country 3.1 Living environment and influence of cosmetics trade 3.1.1 retrospect of economical operation of 2005 3.1.2 trade policy environment and restriction 3.1.3 the change of retail environment impact on cosmetics market 3.2 Production scale of cosmetics trade 3.2.1 the trade management competence 3.2.2 enterprise distribution and market pattern 3.2.3 penetration situation of cosmetics market of our country 3.2.4 development characteristic of cosmetics trade 3.2.5 characteristic of main regional of cosmetics market 3.3 Development and trend analysis of cosmetics Industry 3.3.1 development overview of cosmetics manufacturing industry 3.3.2 development trend of cosmetics industry 3.3.3 development trend of beauty & hair-dressing market of 2006 Section 4 Supply Analysis of Cosmetics Market 4.1 The whole state of supply of cosmetics market 4.1.1 the scale of trade supply 4.1.2 business opportunity of investment 4.1.3 structure and change situation of market price 4.1.4 the national trade adjustment and market supply 4.2 Market supply analysis of main assortment of cosmetics 4.2.1 marketing analysis of cosmetics brand 4.2.2 supply analysis of hair articles market 4.3 Cosmetics packaging market 4.3.1 leading direction of the cosmetics packaging materials of our country 4.3.2 cosmetics packaging materials - glass and plastics who control the situation 4.3.3 development direction of cosmetics packaging trade of our country 4.3.4 the new development trend of global cosmetics packaging trade 4.3.5 the tactics of cosmetics packaging Section 5 Demand Analysis of Cosmetics Market 5.1 Marketing channel of cosmetics of our country 5.1.1 marketing access of cosmetics of our country 5.1.2 brand orientation of cosmetics market 5.1.3 consumption guide of advertisement to consumers 5.1.4 the meaning that promotion and direct selling to the skin care trade 5.1.5 marketing analysis of fancy soap/body wash /hand sanitizer market 5.1.6 toothpaste market analysis 5.2 Consumers composing analysis 5.2.1 market analysis of woman cosmetics 5.2.2 market analysis of children cosmetics 5.2.3 market analysis of cosmetics for men 5.2.4 market analysis of old person's cosmetics 5.3 Analysis of consumptive characteristics 5.3.1 brand consumption analysis of clean skin cosmetics 5.3.2 age and income influence the choice of cosmetics kind and brand 5.3.3 the brand regional characteristic is obvious 5.4 The composing analysis of resident consumption 5.4.1 consumption transition 5.4.2 the investigation of cosmetics consumption composing 5.5 Consumer's psychoanalysis 5.5.1 the woman's purchase psychoanalysis 5.5.2 woman's cosmetics purchase psychological characteristic 5.6 Consumption structure change of the cosmetics 5.6.1 cosmetics 5.6.2 hair wash, hair care articles 5.6.3 color make-up articles 5.6.4 defend declining the anti-aging articles Section 6 Imports & Exports Analysis of Cosmetics of our Country 6.1 Imports and exports state of cosmetics of our country 6.2 The latest tendency of imports and exports of the cosmetics Section 7 Channel & Marketing Analysis of Cosmetics Trade of our Country 7.1 Staple market channel of cosmetics trade of our country 7.1.1 wholesale market 7.1.2 retail terminal market 7.1.3 professional market 7.2 Transition of marketing strategy of cosmetics 7.2.1 individuation consumption era and new value creation system 7.2.2 make the gold network 7.2.3 only way of cosmetics marketing 7.3 Direct marketing and cyber marketing of cosmetics 7.3.1 the concept of direct marketing 7.3.2 characteristic and advantage of cosmetics cyber marketing 7.3.3 current situation of cosmetics cyber marketing 7.4 Channel tactics of cosmetics marketing 7.4.1 necessity that cosmetics implement gradient marketing 7.4.2 channel gradient 7.4.3 gradient of target consumer 7.4.4 brand gradient 7.4.5 price gradient 7.4.6 promotion gradient 7.4.7 service gradient Section 8 Competition Pattern of Cosmetics Market of our Country 8.1 Great pattern of cosmetics market of our country 8.1.1 regional pattern of cosmetics market of our country 8.1.2 composing and market occupancy of enterprise ownership 8.1.3 general list of brand of cosmetics market 8.1.4 the competitive situation of hair articles 8.1.5 the occupancy pattern of cosmetics market 8.1.6 the occupancy pattern of color make-up product market 8.2 Regional market of the cosmetics of Guangdong 8.2.1 summary of cosmetics regional market of Guangdong 8.2.2 Guangdong color make-up cosmetics market 8.2.3 cosmetics market of Guangzhou 8.2.4 export growth trend of cosmetics of Guangdong port 8.3 Regional market of the cosmetics of Shanghai 8.3.1 overview of market 8.3.2 market of color make-up of Shanghai 8.3.3 cosmetics market of Shanghai 8.3.4 Shanghai hair wash and hair-care articles market 8.4 Cosmetics market of Beijing 8.4.1 summary of cosmetics market of Beijing 8.4.2 cosmetics market of Beijing 8.4.3 the cosmetics market of Fengtai 8.5 Competitive situation of the cosmetics Section 9 Development of WTO & Cosmetics Trade of our Country 9.1 WTO impact on cosmetics trade 9.1.1 cosmetics management will be in line with international standards 9.1.2 further reduce customs' tariff and increase the trade of importing 9.1.3 the cosmetics industrial structure will be adjusted 9.2 The promotion function that WTO impact on the cosmetics trade of our countr y 9.2.1 stimulate the market to consume wholly 9.2.2 improve the trade level of production 9.3 After joining WTO enterprise's competitiveness and countermeasure analysis 9.3.1 international competitiveness of domestic cosmetics 9.3.2 brand marketing seize the market 9.3.3 variety development lead the market 9.3.4 develop the distinct function products of Chinese characteristics 9.3.5 strong cooperate with strong, the league of Nations Section 10 Analysis of the Main Foreign Capitals Cosmetics Enterprise 10.1 France L'Oreal group 10.1.1 enterprise's background 10.1.2 development course of L'Oreal in China 10.1.3 development operation 10.1.4 marketing channel and network 10.1.5 management characteristic of L'Oreal Company 10.2 American P&G 10.2.1 enterprise's background 10.2.2 development in China of P&G 10.2.3 management characteristic of P&G 10.2.4 company management 10.3 Amway 10.3.1 Amway is in China 10.3.2 products of Amway 10.3.3 Amway marketing 10.4 U.S.A. Avon 10.4.1 enterprise's background 10.4.2 selling mode of Avon 10.4.3 Avon swift and violent development in China 10.5 Japan Shiseido 10.5.1 enterprise background of Shiseido 10.5.2 Shiseido keys to success - In the lead 10.5.3 Shiseido development in China 10.5.4 Shiseido many brand tactics in Chinese market Section 11 Domestic Cosmetics Enterprises 11.1 Shanghai Jahwa 11.1.1 developing history 11.1.2 core business 11.1.3 main products 11.1.4 financial analysis 11.2 Beijing Sanlu factory 11.2.1 enterprise's overview 11.2.2 enterprise's current situation and trends 11.3 Tianjin Yumeijing group 11.4 Elegbacae cosmetics company 11.5 Guangzhou Tobaby cosmetics co. Ltd. 11.6 Natural beauty cosmetics company 11.6.1 global capability file 11.6.2 future development tactics of natural beauty Section 12 Development Trend of Cosmetics Trade 12.1 Trend of international cosmetics trade 12.1.1 the development trend of international cosmetics 12.1.2 the analysis of global natural cosmetics market 12.2 Trade trend of domestic cosmetics 12.2.1 development trend of domestic cosmetics 12.2.2 development trend of the cosmetics in the future 12.3 The consumption trend and requirement forecasting of domestic cosmetics market 12.3.1 the sales trend of domestic cosmetics market 12.3.2 the rural market will become the important demand source gradually 12.3.3 change of cosmetics consumption demand classification 12.3.4 the prediction of light spot cosmetics in 2006 12.3.5 the prediction of sales amount of Chinese cosmetics market of 2008 12.4 Demand and train objective positioning analysis of cosmetic market 12.4.1 cosmetic market scale analysis 12.4.2 development countermeasure of cosmetic market 12.5 The chain operation trend of cosmetics trade Section 13 Hot Product Analysis of the Cosmetics 13.1 Sun-proof cosmetics 13.1.1 market potential of sun-proof cosmetics 13.1.2 product classification of sun-proof cosmetics market 13.1.3 the current situation of sun-proof cosmetics market of our country 13.1.4 perspectives of global main sun-proof market 13.1.5 development trend of sun-proof cosmetics 13.2 Perfume 13.2.1 new tendency of perfume consumption 13.2.2 the most popular ten major perfume brands 13.3 Hair dye cosmetics 13.3.1 natural hair dye emerge 13.3.2 compound hair dye sell well 13.3.3 colored hair dye is fashionable 13.4 Body care cosmetics 13.4.1 famous product of famous brand 13.4.2 the customer consumption moves to maturity 13.5 Nanometer cosmetics 13.5.1 definition of nanometer 13.5.2 application in the cosmetics of nanotechnology 13.6 Men's cosmetics 13.7 Children's cosmetics 13.7.1 personal nursing articles 13.7.2 drive worm's products 13.7.3 massage oil series 13.7.4 other children's cosmetics 13.8 other hot assortment cosmetics 13.8.1 green cosmetics 13.8.2 fruit cosmetics 13.8.3 rice husk cosmetics 13.8.4 coconut purification cosmetics 13.8.5 tea cosmetics 13.8.6 "sun fragrant" cosmetics Section 14 Study of Development Countermeasure of Domestic Cosmetics Trade 14.1 System reform and structural adjustment 14.2 Hi-Tech development strategy 14.3 Enterprise's innovation strategy 14.3.1 innovation of technology 14.3.2 innovation of corporate culture idea 14.3.3 innovation of enterprise's management mode 14.3.4 innovation of "key ability" of enterprises 14.3.5 innovation of operation type of enterprise 14.3.6 standard product tactics 14.4 Cosmetics enterprise's brand strategy 14.4.1 brand function in the marketing 14.4.2 the brands strategy of Chinese enterprises 14.5 Marketing tactics 14.5.1 the chance on the function segment market 14.5.2 regional market 14.5.3 efficient marketing channel and e-commerce 14.6 Medium and small cosmetics enterprise's competitive strategy 14.6.1 market tactics of small and medium-sized enterprises 14.6.2 products development policy of small and medium-sized enterprises 14.6.3 sustainable development tactics of small and medium-sized enterprises 14.7 Trend of future market of medium and small cosmetics enterprise 14.7.1 development trend of middle-and-low grade cosmetics 14.7.2 focus and trend of the middle-and-low grade cosmetics 14.7.3 medium and small cosmetics enterprise's competitive strategy Charts Chart: Growth trend and prediction of daily chemical market Chart: The area composing of sales amount of global cosmetics Chart: Number compare of cosmetics manufacturing enterprise and skin c are manufacturing enterprise Chart: Cosmetics brands of the top 30 of market share Chart: 2005 fashion color make-up products Chart: 5 big eye color make-up products in U.S.A. Chart: 5 big face color make-up products in U.S.A. Chart: 5 big nail-care products color make-up products in U.S.A. Chart: 5 big lipsticks of brands of U.S.A. Chart: 5 big perfume brands for ladies of Europe Chart: Cosmetics sales amount of 10 large cosmetics companies in U.S.A . Chart: Top 5 cosmetics brand of U.S.A. Chart: Structure contrast of American cosmetics of 2005 Chart: Proportion contrast of Chinese, American cosmetics structure in 2005 Chart: Pre-capita consumption of our country compare with American cosmetics in 2005 Chart: Amount of money of leaving factory of different assortment cosmetics in Japan (top 20) Chart: 8 big cosmetics companies in Japan Chart: Sales amount of 6 big French cosmetics companies Chart: 5 kinds of most salable famous-brand perfume for men in France Chart: The most famous cosmetics brand company in the world at present Chart: Rank the top 5 cosmetics brand in 2005 (Western Europe) Chart: The economic complex index of our country in January-June 2005 Chart: Tendency of economic complex index and monitor early warning in dex of our country in January-June 2005 Chart: Increase situation of income of common people in 2005 Chart: Average annual increase rate of economy of our country during ¡° The Tenth Five-year plan" Chart: Main indicator that cosmetics enterprises divide into groups according to the economic type Chart: Monthly statistical form of cosmetics retail sales amount of 20 big emporium of the whole country of 2005 Chart: Market penetration of cosmetics category Chart: Cosmetics category penetration, the first brand penetration and the consumption proportion of the first brand Chart: Existing ownership composition of cosmetics manufacturing enterprise of our country Chart: Compare of domestic every big emporium in 2005 Chart: Distribution of production and sale of Chinese cosmetics Chart: The exported sum of Chinese cosmetics by region Chart: The variety proportion of cosmetics of our country Chart: Market supply price of some variety cosmetics Chart: Comparison of number of cosmetics manufacturing enterprise and skin care products manufacturing enterprise Chart: Cosmetics brands of the top 30 market share Chart: Marketing access of every regional market Chart: The selling point orientation of brand function of domestic ski n care products Chart: The active degree indexes of main skin care brand Chart: National output total of the soap in February-December 2005 Chart: Factor which consumers consider while choosing the body wash Chart: National output total of the toothpaste in February-December 2005 Chart: The proportion that women of four cities use the cosmetics Chart: The proportion that women of different age brackets use the cosmetics Chart: The scale sketch map of children cosmetics market of our countr y Chart: The scale sketch map of cosmetics market for men of our country Chart: The per capita cosmetics consumption comparison of America, Japan and China Chart: The proportion that different incomes women use the cosmetics Chart: The proportions that women use all kinds of cosmetics and make- up cosmetics Chart: The proportions that women use different cosmetics Chart: The proportions that women use different make-up cosmetics Chart: Brand awareness of clean skin care cosmetics Chart: The brand rank that women like the cosmetics Chart: The contrasts of rate of utilization and liking rate that four cities women use every brand Chart: Rate of utilization of different brand that professional women use Chart: Choice relation of age and cosmetics brand Chart: Using proportions that different ages women to various cosmetic s Chart: Using situation that different age women use cross-eye frost Chart: Choice relation that consumer income and cosmetics brand Chart: Women of four cities are in the cost of the cosmetics every yea r Chart: Average cost of different family's per capita monthly incomes that women use on the cosmetics of every year Chart: Expenditure proportion that different family's per capita mont hly incomes women use on skin care cosmetic Chart: Average cost that different urban women use on the cosmetics of every year Chart: The factor that influence women to buy the cosmetics Chart: The top ten of rate of utilization of cosmetics brands that wom en of four cities use Chart: The partiality that different regional women to every cosmetics Chart: Overall appraisal on beauty services that present beauty parlor Chart: Overall appraisal on the result of use of the present cosmetics Chart: Respect most unsatisfied with present beauty services Chart: Subject problem the most that the cosmetics market exists at present Chart: How to think about the cosmetics advertisement that the celebri ty speaks on behalf Chart: Whether line eyebrow, line lip, etc. are medical cosmetology or life beauty treatmen t Chart: Different schooling thinks whether line eyebrow, etc. are medical cosmetology or life beaut y treatment Chart: Information which consumers want to know at first while choosin g the cosmetics Chart: Rectify and standardize primary problem of the cosmetics market Chart: Comparison of different factors that consumers choose shampoo Chart: Comparison that consumers had a partiality for the shampoo func tion Chart: The anti-aging cosmetics in western Europe take the proportion of the cosmetics Chart: The anti-aging cosmetics of our country take the proportion of the cosmetics Chart: Situation of main countries and regions of the imported and exported cosmetics of our country Chart: The imported data statistics of lip cosmetics in 2005 Chart: The imported data statistics of eyes cosmetics in 2005 Chart: The imported data statistics of nail cosmetics in 2005 Chart: The imported data statistics of foundation in 2005 Chart: The imported data statistics of other cosmetics in 2005 Chart: The imported data statistics of toothpaste in 2005 Chart: The imported data statistics of other cleaning teeth products i n 2005 Chart: The imported data statistics of tooth line in 2005 Chart: The imported data statistics of buccal cleanser in 2005 Chart: The imported data statistics of other hair-care products in 200 5 Chart: The imported data statistics of shampoo in 2005 Chart: The imported data statistics of marcel products in 2005 Chart: The imported data statistics of hair spray in 2005 Chart: The imported data statistics of shaving cream in 2005 Chart: The imported data statistics of deodorant and antisudorific in 2005 Chart: The imported data statistics of other body shampoo in 2005 Chart: The imported data statistics of depilatory and other cosmetics in 2005 Chart: The imported data statistics of perfume and floral water in 200 5 Chart: The imported data statistics of soap in 2005 Chart: State that the cosmetics enterprises of our country on network Chart: The distribution proportion of gross sales amount of cosmetics market of our country Chart: The ownership composing of cosmetics trade enterprises of our country Chart: Brand list of the classical cosmetics of 2005 Chart: Ten major brand list of cosmetics at home of 2005 Chart: Popularity analysis of the shampoo brand Chart: The market occupancy situation of shampoo brand of our country Chart: The market occupancy situation of hair-care articles market Chart: The main brand market situation of national large-scale retail enterprise's cosmetics Chart: The occupancy situation of color make-up market of our country Chart: The main brand market situation of national large-scale retail enterprise's beauty products Chart: The brand occupancy situation of Guangdong color make-up market of 2005 Chart: The consumption frequency of Guangzhou cosmetics consumer in August-November 2005 Chart: The most frequently used cosmetics brand of the consumers in Guangzhou of 2005 Chart: Cosmetics brand loyalty of the consumers in Guangzhou of 2005 Chart: Main consideration that consumers in Guangzhou buy the cosmetic s in 2005 Chart: Main consider function that consumers in Guangzhou buy the cosmetics in 2005 Chart: Guangdong Province cosmetics consumption account for the nation al proportion in 2005 Chart: In 2005 the ratio that overseas famous brand cosmetics occupy t he Shenzhen market Chart: Brand occupancy situation of color make-up market of Shanghai Chart: Brand occupancy situation of cosmetics market of Shanghai Chart: Top ten enterprises that occupies the market of Beijing Chart: The occupancy situation of every brand of cosmetics market of Beijing of 2005 Chart: Means of Beijinger's cognition of domestic countries brand Chart: Means of Beijinger's cognition of foreign countries brand Chart: P&G's overview Chart: Appraisal comparison on Amway Company of three cities of Beijin g, Shanghai, Guangzhou Chart: Index per share of Shanghai Jahwa Limited Company in 2005 Chart: Profit composing form of Shanghai Jahwa Limited Company in 2005 Chart: Earning capacity of Shanghai Jahwa Limited Company in 2005 Chart: Management ability of Shanghai Jahwa Limited Company in 2005 Chart: Capital structure of Shanghai Jahwa Limited Company in 2005 Chart: Development capacity of Shanghai Jahwa Limited Company in 2005 Chart: Proportion that Sun-proof cosmetics to cosmetics market Chart: 12 kinds of sun-proof products welcomed by the net friend most in 2005 Chart: Retail sales prediction of sun-proof cosmetics in 2001-2006 Chart: Increase rate prediction of retail sales of sun-proof cosmetics in 2001-2006 Chart: Market scale sketch map of men's cosmetics of our country

Companies Mentioned

- Shanghai Jahwa - Beijing Sanlu factory - Tianjin Yumeijing group - Elegbacae cosmetics company - Guangzhou Tobaby cosmetics co. Ltd. - Natural beauty cosmetics company