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Viewing report
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Is There A Business Case For E-Commerce In Africa?
Pyramid Research, Inc, Jan 2001, Pages: 14
This White Paper takes a closer look at the issue and takes a first rough try at assessing the feasibility of consumer-oriented e-commerce business models in the generally difficult context of Africa. For the purposes of this analysis, we focussed on two specific markets:
-- South Africa, Africa's largest Internet market, with almost 70% of the continent's dial-up subscriber base. While a favourable scenario in South Africa would not necessarily translate into similar success elsewhere in Africa, an e-commerce take-off in this market can be emulated - to a lesser degree - across the continent. With its superior technical, social and capital infrastructure, South Africa is arguably Africa's best hope for successful e-commerce ventures.
-- Senegal, a mid-tier West African economy, displays characteristics closer to the rest of the African markets, and represents a logical test market for e-commerce in Africa.
For the purposes of this exercise, and in the face of the clutter of business models aggregated under the e-commerce umbrella, the analysis specifically concentrated on business-to-consumer (B2C) models, which generally propose to leverage the power of the Internet to ease the transactions between businesses and consumers.
Region:
Africa
Number of Exhibits: 4
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