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Mobile Devices: Results from 579 Consumer Interviews


Description: Try to imagine a world without mobile devices. Not easy, is it? Yet, it seems to be equally hard to sell them. We cast our eye over the mobile device market and ask whether manufacturers are meeting user expectations or making them drink from the trough of disillusionment. How do the top companies rate in terms of image and brand image? Just how good is the service being provided by manufacturers? Are they innovating enough? Are mobile device technical capabilities up to scratch? What product features and services do consumers really want? Strong brand market presence and funky fascias are no longer defining issues for the prospective mobile device purchaser. Are consumers playing a generation game: delaying new mobile device purchases until the new generation of devices are introduced and evaluated? Much has been made of the downturn in mobile device sales in the third business quarter of last year, to the extent that some gloomier prognoses have read this as a portent of the bursting of the mobile devices bubble before it has even inflated proper. We investigate migration and immigration dynamics by brand comparison and impact parameter analysis. This report gives a qualitative overview of the consumer perceptions and attitudes which act as motivations or barriers for the purchase or repurchase of mobile devices. Study Details Duration: 09.10. - 16.10.01 Survey: Online Study Respondents: 579 interviews Special: All respondents have owned at least one mobile device




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