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Paediatric Consumer Health in Kenya

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    Report

  • 22 Pages
  • January 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 4752992
When the health of their children is concerned, Kenyan parents are generally hesitant to take risks and experiment with new brands. They tend to adhere to established brands that have undergone thorough testing and come highly recommended by medical professionals and their personal social network.

The Paediatric Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PAEDIATRIC CONSUMER HEALTH IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong brand loyalty helps to maintain sales for leading players
  • Affordability is balanced with efficacy in purchasing decision
  • Medical professionals are important for brand promotion
PROSPECTS AND OPPORTUNITIES
  • Slower growth expected over the forecast period
  • New product formulations and packaging to garner interest among children
  • Shift towards natural products over forecast period
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 6 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 7 Sales of Consumer Health by Category: Value 2018-2023
  • Table 8 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 9 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 10 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 11 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 12 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 13 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 14 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources