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Mail Order and Internet Pharmacy in Europe

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    Report

  • 232 Pages
  • January 2018
  • Region: Europe
  • Citeline
  • ID: 4775378
Advances in mobile technology, e-commerce expansion, and changing consumer shopping preferences, combined with a more stable regulatory environment, are driving change in the European mail order and Internet pharmacy market. These sectors are expected to grow, especially Germany and the UK, which represent almost 80% of sales in the 17 European countries covered in this study.

Moreover, the landscape for mail order and Internet pharmacy has evolved into three distinct business models: Pure-play mail-order and Internet pharmacies, omnichannel chains, and online portals that involve collectives of independent pharmacies.

Table of Contents

Chapter 1: Mail Order and Internet Pharmacies in Europe
Table 1: Number of Internet Users Compared with total B2C e-commerce in Europe’s Main Markets
Graph 1: What types of products US consumers buy online
The position of Mail Order and Internet Pharmacy in Europe
Graph 2: Turnover percentage shares in the European mail order non-prescription pharmacy market in 2015 by country
Graph 3: Turnover share in € millions in the European mail order non-prescription pharmacy market in 2015 by country
Mature, developing and entry-level European Mail Order Pharmacy markets
From ‘Pure play’ Pharmacies to Omnichannel Drugstore Chains
Table 2: Non-prescription and Prescription only Medicines Status for Mail Order and Internet Pharmacy in European Countries under Study
The Legal Status of Mail Order and Internet Pharmacies in Europe
History of the Legal Status of Mail Order and Internet Pharmacies for Medicines in Europe
European Measures against Dubious Mail Order Pharmacies
Different Models
Table 3: Key Characteristics of the different Types of Mail Order and Internet Pharmacy in Europe
Traditional Independent Pharmacies in Europe with Online Services
‘Pure play’ Online Mail Order Pharmacies in Europe
Top ‘Pure play’ Pharmacy e-commerce Websites in Europe
Graph 4: Leading ‘Pure play’ Mail Order and Internet Pharmacies in Europe – based on estimated € Turnover for 2015
Online Consultation Pharmacies in Europe
Table 4: Legally Operating Online Doctor Consultation Services in Europe 2016
Pharmacy Chains Multi-channel and Omnichannel retailing in Europe
Pharmacy chains with Multi-channel Strategies in Europe
Online Pharmacy Portals Linking Independent Pharmacies in Europe
Online ordering for Non-pharmacy Pick-up Points in Austria and Germany
Table 5: Mass Market Retail Chain Partnerships with Mail order and Internet Pharmacy Partners
Conclusions – The rise of the omnichannel giants and a uncertain future for‘pure p lay’ and independent operators
Chapter 2: Mail Order and Internet Pharmacies in the US
VIPPS accreditation programme
Americans Seeking Health Information Online
Graph 1: US Consumers Seeking Information about Health Online
Table 1: US Consumers Purchasing Healthcare
Share of the US Pharmacy Market by Channel
Graph 2: How the US Market for Prescription Medicines and OTC Health and Personal Care is divided between Retail and Mail Order Channels
Prescription Pharmaceutical Market in the USA
Graph 3: % Share of the US Prescription Pharmaceutical Market by Channel 2015
Table 2: % Value Turnover Share of the US Prescription Pharmaceutical Market by Channel 2011 to 2015
USA - Mail Order Service - Pharmacy Benefit Managers (PBMs)
Graph 4: USA - % Growth of Mail Services Channel 2011 to 2015
The Role of Pharmacy Benefit Managers and their Influence on the Development of Mail Order and Internet Pharmacy in the US
Figure 1: The Role of Pharmacy Benefit Managers (PBMs) in Processing and Reimbursing Prescription Medicine Claims in the US
Graph 5: Market share of leading US Pharmacy Benefit Managers (PBMs)
Express Scripts
Graph 6: Express Scripts’ Mail Order/Speciality Pharmacy Business 2013 – 2015
CVS Health
Graph 7: Sales at CVS Pharmacy Services division 2013-2015
Consumer Healthcare and Personal Care Market
Graph 8: US OTC Health and Personal Care Market % Share by Category
Graph 9: US OTC Health and Personal Care Market % Share by Retail Channel
Table 3: Beauty and Personal Care Top Destinations for Online Shoppers
Chain Drugstores in the USA
Table 4: US Leading Drugstore Chains – Net Revenues by source
Table 5: US Leading Drugstore Chains - % Share of USA Prescription Medicine Dollars
US Drugstores’ Omnichannel Retail Strategies
Graph 10: US location-based signal technology – In-store use of smartphones
Walgreens and the evolving Omnichannel retail model
Walgreens’ Omnichannel Pharmacy Experience
Walgreens Drugstore.com acquisition and shut down
Sam’s Club Example of using mobile apps and tablets for scanning QR Codes and receiving E-values Discounts
Online Consultation Pharmacies
Conclusions – Mail Order and Internet Pharmacy in the USA
Chapter 3: Mail Order and Internet Pharmacies in Germany
Graph 1: Top e-commerce Countries in the World
History of Mail order and Internet Pharmacy in Germany
Mail Order and Internet Pharmacy Landscape in Germany
Turnover of the German Mail Order Pharmacy Sector by Product Group
Internet Access in Germany
Graph 2: Germans Who Buy Goods and Services online
Germans Seeking Health Information on the Internet
Germans Searching for Information about Non-prescription OTC Medicines on the Internet
Graph 3: German Adults’ Sources of Information about Non-prescription Medicines
Germans Purchasing Healthcare on the Internet
German Consumers Frequency of Shopping in Pharmacies
Table 1: Frequency of Consumer Visits to Pharmacies in Germany 2015
German Consumers Multi-channel Shopping for Healthcare
Table 2: Reasons Consumers in Germany Give for Choosing a Pharmacy
Health and Personal Care Sales through Mail Order and Internet Pharmacies in Germany
Table 3: Internet and Mail Order Pharmacy Share of Sales by Category 2015
Non-prescription OTC Medicine Sales in retail pharmacy and through Mail Order and Internet Pharmacies in Germany
Graph 6: Sales of Non-prescription products through all Pharmacy channels in Germany
Graph 7: Turnover and market share of the Non-prescription market in Germany through the Mail Order and Internet Pharmacy channel 2015-2020
Graph 8: % Split of Sales of Non-prescription and OTC Medicines through Mail Order Pharmacies in Germany by Category
Healthcare Therapeutic Categories most frequently bought through Mail Order and Internet Pharmacies in Germany
Graph 9: Germany - % Share of Pharmacy only Non-Prescription Medicines Bought through Mail Order Channels by Therapeutic Categories
Prescription-only Medicines Purchased through Mail Order and Internet Pharmacies in Germany
Cosmetics and other Personal care Products purchased through Mail Order and Internet Pharmacies in Germany
Mail Order and Internet Pharmacies Challenging Traditional Pharmacies in Germany
Graph 10: The Number of Pharmacies in Germany 1990 to 2015
Mail Order and Internet Pharmacies – Medium sized Businesses in Germany
Table 4: Number of Pharmacies in Germany with a Mail Order Licence
Top Mail Order and Internet Pharmacy Brands in Germany
Graph 11: % Share of Internet and Market Mail Order Pharmacies in Germany 2015
Brand Awareness of Mail Order Pharmacy Brands in Germany
Table 5: Consumer Awareness of Mail Order Pharmacy Brands – Customers compared to Non-users
Share of Consumer Shopping for Mail Order Pharmacy Brands in Germany
Table 6: % Consumers claiming to have Purchased from Mail Order Pharmacies
Consolidation of the Internet and Mail Order Pharmacy Channel in Germany
Zur Rose - the Largest Mail Order Pharmacy Group in Germany as a Result of Acquisitions and Multi-channel Strategies
Europa Apotheek Venlo (EAV) – Shop-apotheke
German Druggist and Grocery Chains’ Multi-channel Healthcare Strategies through ‘Pick-up Point’ Collaboration with Mail Order Pharmacies
Pioneers of Multi-channel Drugstore and Pharmacy Strategies in Germany – Europe Apotheek Venlo and DM
Other Mail order and Internet Pharmacies with Tie-ups to Non-pharmacy German Retail Chains
Development of On-line Services by Pharmacy Co-operation Groupings in Germany
Table 7: Leading German Pharmacy Co-operation Groups’ Online services
The Future for Mail Order and Internet Pharmacies in Germany
Chapter 4: Mail Order and Internet Pharmacies in Switzerland
The Rise of Mail Order and Internet Pharmacy in Switzerland
Graph 1: % Share of Swiss Pharmaceutical Market by Channel 2015
Table 1: Switzerland – Mail Order Pharmaceutical Sales Compared to other Channels 2007 to 2015 CHF millions at Manufacturers’ Prices
Graph 2: Swiss Pharmaceutical Market CAGR by Channel 2010-2015
Mail order and Internet Pharmacy Channels in Switzerland
Graph 3: Switzerland – Market Shares of Leading Mail Order and Internet
Zur Rose
Zur Rose in the Development of Apps and Mobile Technology
Pharmadirect
Pharmapool
Xtrapharm
Collaborations with Statutory Health Insurers
Internet Offers by Major Pharmacy Chains
Table 2: Switzerland – Online Services by Leading Pharmacy Chains
Conclusions for Mail order and Internet Pharmacies in Switzerland
Chapter 5: Mail Order and Internet Pharmacies in Austria
Austrians’ Access to Online Healthcare
Sales of non-prescription products in retail pharmacy and through Mail Order and Internet pharmacies in Austria
Graph 1: Sales of Non-prescription Healthcare through all Pharmacy channelsin Austria
Sales of non-prescription products through Mail Order and Internet Pharmacies in Austria
Graph 2: Turnover and market share of the non-prescription market in Austria through the mail order and internet pharmacy channel 2015-2020
Austrian Consumers Seeking Health Information and Using Internet Pharmacies
Graph 3: Austria - % Respondents using Internet Pharmacies by the Number of Times they Shopped the Channel in last 24 Months
Graph 4: Austria - % Respondents by Average Value of Cart when Shopping at Internet Pharmacies in last 24 Months
Reasons why Austrian consumers purchase from online Mail Order pharmacies
Graph 5: Austria - % Respondents - Reasons for Shopping Internet Pharmacies
Consumer Awareness and Usage of Online Mail Order Pharmacy Brands In Austria
Graph 6: Austria % Of Respondents Claiming to be Familiar with Internet Pharmacy Brands
Graph 7: Austria % Respondents Claiming to Shop Internet Pharmacies by Pharmacy Trade Name
The Main Players in Austria’s Mail Order and Internet Pharmacy channel
Apotheke Österreich
Zur Rose
Apodirekt
The future for Mail Order and Internet Pharmacy in Austria
Chapter 6: Mail Order and Internet Pharmacies in the UK
The shape of Mail Order and Internet Pharmacies in the UK
Graph 1: UK % All Adults in the UK Who Purchased Online 2015
Online Healthcare – Consumers’ Usages and Attitudes in the UK
Graph 2: % Adults in the UK seeking health information online 2015
British Pharmacy Shoppers by Type of Pharmacy they Choose
What do British Pharmacy Shoppers buy Online?
Graph 3: UK - Types of medicines bought by online shoppers in the years to August 2014 and August 2016
Graph 4: Turnover and market share of the non-prescription market in the UK through the Mail Order and Internet Pharmacy channel 2015-2020
Why Do British Pharmacy Shoppers buy Online?
Table 1: UK – Reasons why British Pharmacy Shoppers buy Online
Graph 5: UK’s most recognised online pharmacies
Mail Order and Internet Pharmacies in the UK
History of Mail Order and Internet Pharmacies in the UK
Table 2: Leading Pharmacy Chains and Number of Outlets in the UK 2016
High Street Pharmacy Chains’ Role in Pharmacy e-commerce in the UK
Table 3: Top 20 Pharmacy Chains in the UK with Online Pharmacy Status
Multi-channel is Shopping Driving online Pharmacy
Development of Multi-channel Pharmacy Strategies in the UK
Boots the Chemist Omnichannel Retail Drugstore in the UK
LloydsPharmacy Internet Services in the UK
Superdrug
Top ‘Pure Play’ Internet Pharmacies in the UK
Pharmacy2U
Chemist Direct
TheHealthCounter
Online Doctor Consultation Clinics in the UK registered as Independent Medical Agencies
Dr Thom
Doctor Fox
HealthExpress.co.uk
Online Animal Health Pharmacies in the UK
MedicAnimal.com
Vet-medic
Conclusions for Mail Order and Internet Pharmacies in the UK
Chapter 7: Mail Order and Internet Pharmacies in the Netherlands
Mail Order and Internet Pharmacies in the Netherlands
Graph 1: Netherlands - % of Internet users making online purchases in 2015
Non-prescription medicines in the Netherlands
Graph 2 - Retail sales % share of the Dutch non-prescription market by channel
Graph 3: Sales of Non-prescription Healthcare through all Pharmacy channels In the Netherlands
Sales of non-prescription products through Mail Order and Internet Pharmacies in the Netherlands
Graph 4: Turnover and market share of the non-prescription market in the Netherlands through the mail order and internet pharmacy 2015-2020
‘Pure Play’ Internet Pharmacies in the Netherlands
‘Pure play’ Internet Pharmacy Brands in the Netherlands
Dutch Pharmacy Chains’ Internet-based Multi-channel Strategies
Table 1: Main Pharmacy Chains in the Netherlands
Mediq and Benu
Boots Pharmacy Chain in the Netherlands
Medsen Pharmacy
Online Health and Beauty and Non-prescription OTC Medicine Sales through Druggist Chains in the Netherlands
Table 2: E-commerce Major Druggist Chains in the Netherlands
Independent Pharmacy Websites in the Netherlands
Online Medical Consultation websites in the Netherlands
Dokteronline
Internet Pharmacies in the Netherlands – Conclusions
Chapter 8: Mail Order and Internet Pharmacies in Belgium
The Shape of Mail Order and Internet Pharmacies in Belgium
Graph 1: Belgium - % of Internet users making Purchases through the Internet in the previous 12 months
Sale of non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in Belgium
Graph 2: Sales of Non-prescription Healthcare through all Pharmacy channels in Belgium
Sales of Non-prescription products through Mail Order and Internet Pharmacies in Belgium
Graph 2: Turnover and market share of the Non-prescription market in Belgium through the Mail Order and Internet Pharmacy channel 2015-2020
Internet Strategies of Major Retail Pharmacy Multiples in Belgium
LloydsPharma (Celesio/McKesson)
Multi-channel Strategies of Co-op Pharmacy Chains in Belgium
Conclusions for Mail Order and Internet Pharmacies in Belgium
Chapter 9: Mail Order and Internet Pharmacies in Denmark, Finland, Norway and Sweden
Development of Mail order and Internet Pharmacies in Denmark
Table 1: Denmark – Population Access and Usage Frequency of the Internet 2016
Graph 1: Denmark - % of Internet users making Purchases through the Internet in the previous 12 months
Graph 2: Denmark – Share of Medicinal and Cosmetics Market by Retail Channel
Sale of Non-prescription products in retail pharmacy and through Mail Order and Internet pharmacies in Denmark
Graph 3: Sales of Non-prescription Healthcare through all Pharmacy channels in Denmark
Sales of non-prescription products through Mail Order and Internet Pharmacies in Denmark
Graph 4: Turnover and market share of the Non-prescription market in Denmark in the Mail Order and Internet Pharmacy channel 2015-2020
Apoteket.dk
Virtual Pharmacy Chains in Denmark providing Internet Access
Development of Mail order and Internet Pharmacies in Finland
Table 2: Finland – Population Access and Usage Frequency of the Internet 2016
Graph 5: Finland - % of Internet users Making Purchases through the Internet in the previous 12 months
Development of Mail Order and Internet Pharmacies in Norway
Table 3: Norway – Population Access and Usage Frequency of the Internet 2015
Graph 6: Norway - % of Internet users making Purchases through the Internet in the previous 12 months
Sales of non-prescription products in retail pharmacy and through Mail Order and Internet pharmacies in Norway
Graph 7: Sales of Non-prescription Healthcare through all Pharmacy channels in Norway
Sales of non-prescription products through Mail Order and Internet Pharmacies in Norway
Graph 8: Turnover and market share of the Non-prescription market in Norway through the Mail Order and Internet Pharmacy channel 2015-2020
Table 4: Market Shares of Leading Retail Pharmacy Chains in Norway 2015
Development of Mail Order and Internet Pharmacies in Sweden
Table 5: Sweden – Population Access and Usage Frequency of the Internet 2015
Graph 9: Sweden - % of Internet users making Purchases through the Internet in the previous 12 months
Sales of Non-prescription products in retail pharmacy and through Mail Order and Internet pharmacies in Sweden
Graph 10: Sales of Non-prescription Healthcare in all Pharmacy channels in Sweden
Sales of non-prescription products through Mail Order and Internet Pharmacies in Sweden
Graph 11: Turnover and market share of the non-prescription market in Sweden through the mail order and internet pharmacy channel 2015-2020
De-regulation of Sweden’s Pharmacy Structure
Graph 12: Pharmacies owned and market share held by leading Swedish chains in 2015
Sweden’s Leading Pharmacy Chains’ adoption of multi-channel strategies
Table 6: Sweden Pharmacy Chains’ URLs
‘Pure-play’ Internet Pharmacies in Sweden
Chapter 10: Mail Order and Internet Pharmacies in Poland
Table 1: Poland – Population Access and Usage Frequency of the Internet
Graph 1: Poland - % of Internet users making Purchases through the Internet in the previous 12 months
Polish Consumers Using the Internet for Health Related Information
Table 2: Poland - % Polish Population Seeking Health Related Information from the Internet in Last 12 Months
Graph 2: Most popular health-related internet searches in Poland 2012 and 2015
Graph 3: What Polish internet users bought online in 2015
Sales of Non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in Poland
Graph 4: Sales of Non-prescription Healthcare in Polish Pharmacy channels
Sales of Non-prescription products through Mail Order and Internet Pharmacies in Poland
Graph 2: Turnover and market share of the Non-prescription market in Poland through the Mail Order and Internet Pharmacy channel 2015-2020
Development of Mail Order and Internet Pharmacies in Poland
Estimating the Internet Opportunity for Pharmacy in Poland
Growth of ‘Pure play’ Online Pharmacies in Poland
Table 3: Leading Internet Pharmacies in Poland
Cefarm 24
Dom Zdrowia, Poland’s first Online Pharmacy
Table 4: Dom Zdrowia Selected Financial data
Apteki Dbam Zdrowie (I care for my Health) Health Portal and Multi-channel Pharmacy
Independent Retail Pharmacy Chains in Poland
Table 5: The largest Independent Retail Pharmacy Chains in Poland
Dr. Max/Mediq – Owned by Penta
Online Shopping Portals
Conclusions on Mail Order and Internet Pharmacy in Poland
Chapter 11: Mail Order and Internet Pharmacies in Czech Republic
Table 1: Czech Republic – Population Access and Usage Frequency of the Internet 2015
Graph 1: Czech Republic - % of Internet users making Purchases through the Internet in the previous 12 months
Czech Consumers Seeking Health Information on the Internet
Table 2: Czech Republic - % of Population Seeking Health-Related Information on the Internet
Sales of Non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in Czech Republic
Graph 2: Sales of Non-prescription Healthcare through Pharmacy in Czech Republic
Sales of Non-prescription products through Mail Order and Internet Pharmacies in Czech Republic
Graph 3: Turnover and market share of the Non-prescription market in Czech Republic through Mail Order and Internet Pharmacies 2015-2020
The Development of Internet Pharmacies in Czech Republic
Docsimon
Collaboration and Multi-channel Models
Dr Max Multi-Channel Development
Pilulka.cz – CoPharm and Topfarma Collaboration Model
Moje Lekarna (My pharmacy)
Chapter 12: Mail Order and Internet Pharmacies in Slovakia
Table 1: Slovakia – Population Access and Usage Frequency of the Internet 2015
Graph 1: Slovakia - % of Internet users making Purchases through the Internet in the previous 12 months
Slovakian Consumers Seeking Health Information on the Internet
Table 2: Slovak Republic - % of Internet Users (last three months) Seeking Health Related Information on the Internet
Sales of Non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in Slovakia
Graph 2: Sales of Non-prescription Healthcare through all Pharmacy channels in Slovakia
Sales of Non-prescription products through Mail Order and Internet Pharmacies in Slovakia
Graph 3: Turnover and market share of the Non-prescription market in Slovakia through the Mail Order and Internet Pharmacy channel 2015-2020
The Development of Internet Pharmacies in Slovakia
iLekáren
Docsimon Slovakia
Mojalekaren.sk
Pharmacy Co-operative Groupings involved in e-commerce
Table 3: Slovak Republic – Main Co-operative Pharmacy Groupings – Involvement in e-commerce
Wholly-Owned Pharmacy Chains - Participating in e-commerce
Table 4: Slovak Republic – Leading Retail Pharmacy Chains – Online services and e-commerce
Chapter 13: Mail Order and Internet Pharmacies in Hungary
The Mail Order and Internet Pharmacy environment in Hungary
Table 1: Hungary – Population Access and Usage Frequency of the Internet 2015
Graph 1: Hungary - % of Internet users making Purchases through the Internet in the previous 12 months
Sales of Non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in Hungary
Graph 3: Sales of Non-prescription Healthcare through all Pharmacy channels in Hungary
Sales of Non-prescription products through Mail Order and Internet Pharmacies in Hungary
Graph 3: Turnover and market share of the Non-Prescription market in Hungary through the Mail Order and Internet Pharmacy channel 2015-2020
The Development of Internet Pharmacies in Hungary
Online Services from Hungary’s Main Pharmacy Chains
Chapter 14: Mail Order and Internet Pharmacies in France
Playing catch-up – France and Mail Order and Internet Pharmacies
Mail Order and Internet Pharmacies in France
Table 1: France – Population Access and Usage of the Internet 2015
France - Online Pharmacy Market Values
Graph 1: France - % of Online Shoppers’ Most Favoured Online Shopping Destinations for Beauty and Personal Care
Sales of Non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in France
Graph 2: Sales of Non-prescription Healthcare through all Pharmacy channels in France
Sales of Non-prescription products through Mail Order and Internet Pharmacies in France
Graph 3: Turnover and market share of the Non-prescription market in France through the Mail Order and Internet Pharmacy channel 2015-2020
Internet Pharmacies in France
Table 2: France - Number of Authorised Pharmacy Websites by Region
Internet based Services of Leading French Pharmacy Groups and Virtual Chains of Pharmacies
Table 3: Online Offerings by Leading Voluntary Groupings and Virtual Chains of Pharmacies in France
The Case of 1001pharmacies
Supermarkets stake a claim
The Future for Internet Pharmacies in France
Chapter 15: Mail Order and Internet Pharmacies in Italy
Mail Order and Internet Pharmacy in Italy
Table 1: Italy – Population Access and Usage Frequency of the Internet 2015….179
Graph 1: Italy - % of Internet users making Purchases through the Internet in the previous 12 months
Sales of non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in Italy
Graph 2: Sales of Non-prescription Healthcare through all Pharmacy channels in Italy
Sales of non-prescription products through Mail Order and Internet Pharmacies in Italy
Graph 3: Turnover and market share of the Non-prescription market in Italy through the Mail Order and Internet Pharmacy channel 2015-2020
Online Services of Leading Italian Pharmacy Groups and Virtual Chains of Pharmacies
Conclusions - Internet Pharmacies in Italy
Chapter 16: Mail Order and Internet Pharmacies in Spain
Mail Order and Internet Pharmacy in Spain
Table 1: Spain – Population Access and Usage Frequency of the Internet 2015
Graph 1: Spain - % of Internet users making Purchases through the Internet in the previous 12 months
Spain - Profile of Internet Pharmacy Shoppers and the Types of Products they Choose
Table 2: Spain – Consumers who Shop Online Pharmacies – What they Buy
Sales of Non-prescription products in retail pharmacy and through Mail Order and Internet Pharmacies in Spain
Graph 2: Sales of Non-prescription Healthcare through all Pharmacy channels in Spain
Sales of Non-prescription product through Mail Order and Internet Pharmacies in Spain
Graph 3: Turnover and market share of the Non-pres