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Harley-Davidson, Inc. - SWOT Analysis Product Image

Harley-Davidson, Inc. - SWOT Analysis

  • Published: August 2010
  • Region: Global
  • 25 pages
  • Datamonitor

The Harley-Davidson, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Harley-Davidson, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Harley-Davidson (Harley) is one of the leading automotive companies, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. Harley primarily operates in the US. It is headquartered in Milwaukee, Wisconsin and employs about 7,900 people. The company recorded revenues of $4,781.9 million during the financial year ended December 2009 (FY2009), a decrease of 19.7% compared to FY2008. The decrease in revenues was primarily due to the difficult economic environment in FY2009. The operating profit of the company was $196.1 million during FY2009, a decrease of 81.5% compared to FY2008. The net loss was $55.1 million in FY2009, when compared to a net profit of $654.7 million in FY2008.

Scope of the Report

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SWOT COMPANY PROFILE: Harley-Davidson, Inc.
Key Facts: Harley-Davidson, Inc.
Company Overview: Harley-Davidson, Inc.
Business Description: Harley-Davidson, Inc.
Company History: Harley-Davidson, Inc.
Key Employees: Harley-Davidson, Inc.
Key Employee Biographies: Harley-Davidson, Inc.
Products & Services Listing: Harley-Davidson, Inc.
Products & Services Analysis: Harley-Davidson, Inc.
SWOT analysis: Harley-Davidson, Inc.
-Strengths: Harley-Davidson, Inc.
-Weaknesses: Harley-Davidson, Inc.
-Opportunities: Harley-Davidson, Inc.
-Threats: Harley-Davidson, Inc.
Company View: Harley-Davidson, Inc.
Top Competitors: Harley-Davidson, Inc.
Location and Subsidiary: Harley-Davidson, Inc.
-Head Office: Harley-Davidson, Inc.
-Other Locations and Subsidiaries: Harley-Davidson, Inc.

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