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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria

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    Report

  • 26 Pages
  • June 2023
  • Region: Austria
  • Euromonitor International
  • ID: 4829464
Smokeless tobacco, e-vapour products and heated tobacco registered positive sales growth in 2022, with the very strong growth registered in heated tobacco a particular highlight. The strong performance of heated tobacco was essentially the result of the tandem success of the IQOS and HEETS brands by Philipp Morris. Heated tobacco has a good reputation among the Austrian population and it is widely recognised as a potentially less harmful alternative to cigarettes.

The analyst's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heated tobacco leads growth among a diverse group of highly dynamic categories
  • The range of products on offer in disposable e-cigarettes expands rapidly
  • Philipp Morris likely to remain the only player in heated tobacco
  • PROSPECTS AND OPPORTUNITIES
  • Ongoing growth in heated tobacco to come largely at the cost of other categories
  • Particularly high tax increases in sight for heated tobacco
  • Further regulations about to shape the future of nicotine pouches in Austria
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 4 Sales of Heated Tobacco: Volume 2017-2022
  • Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 6 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 7 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 8 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 9 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 10 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 11 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 12 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 13 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 14 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 17 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 19 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 20 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 21 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 22 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 23 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 25 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 27 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 28 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 29 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 31 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN AUSTRIA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 32 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 33 Sales of Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 38 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 39 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 40 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources