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The 2007-2012 Outlook for Applejack in Japan - Product Image

The 2007-2012 Outlook for Applejack in Japan

  • ID: 485377
  • September 2006
  • Region: Japan
  • 120 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 15
2.1 The Latent Demand in Japan 15
2.2 Top 100 Cities Sorted by Rank 17
3 AICHI 20
3.1 Latent Demand by Year - Aichi 20
3.2 Cities Sorted by Rank - Aichi 21
3.3 Cities Sorted Alphabetically - Aichi 22
4 AKITA 23
4.1 Latent Demand by Year - Akita 23
4.2 Cities Sorted by Rank - Akita 24
4.3 Cities Sorted Alphabetically - Akita 24
5 AOMORI 25
5.1 Latent Demand by Year - Aomori 25
5.2 Cities Sorted by Rank - Aomori 26
5.3 Cities Sorted Alphabetically - Aomori 26
6 CHIBA 27
6.1 Latent Demand by Year - Chiba 27
6.2 Cities Sorted by Rank - Chiba 28
6.3 Cities Sorted Alphabetically - Chiba 29
7 EHIME 30
7.1 Latent Demand by Year - Ehime 30
7.2 Cities Sorted by Rank - Ehime 31
7.3 Cities Sorted Alphabetically - Ehime 31
8 FUKUI 32
8.1 Latent Demand by Year - Fukui 32
8.2 Cities Sorted by Rank - Fukui 33
8.3 Cities Sorted Alphabetically - Fukui 33
9 FUKUOKA 34
9.1 Latent Demand by Year - Fukuoka 34
9.2 Cities Sorted by Rank - Fukuoka 35
9.3 Cities Sorted Alphabetically - Fukuoka 35
10 FUKUSHIMA 36
10.1 Latent Demand by Year - Fukushima 36
10.2 Cities Sorted by Rank - Fukushima 37
10.3 Cities Sorted Alphabetically - Fukushima 37
11 GIFU 38
11.1 Latent Demand by Year - Gifu 38
11.2 Cities Sorted by Rank - Gifu 39
11.3 Cities Sorted Alphabetically - Gifu 39
12 GUMMA 40
12.1 Latent Demand by Year - Gumma 40
12.2 Cities Sorted by Rank - Gumma 41
12.3 Cities Sorted Alphabetically - Gumma 41
13 HIROSHIMA 42
13.1 Latent Demand by Year - Hiroshima 42
13.2 Cities Sorted by Rank - Hiroshima 43
13.3 Cities Sorted Alphabetically - Hiroshima 43
14 HOKKAIDO 44
14.1 Latent Demand by Year - Hokkaido 44
14.2 Cities Sorted by Rank - Hokkaido 45
14.3 Cities Sorted Alphabetically - Hokkaido 45
15 HYOGO 46
15.1 Latent Demand by Year - Hyogo 46
15.2 Cities Sorted by Rank - Hyogo 47
15.3 Cities Sorted Alphabetically - Hyogo 47
16 IBARAKI 48
16.1 Latent Demand by Year - Ibaraki 48
16.2 Cities Sorted by Rank - Ibaraki 49
16.3 Cities Sorted Alphabetically - Ibaraki 49
17 ISHIKAWA 50
17.1 Latent Demand by Year - Ishikawa 50
17.2 Cities Sorted by Rank - Ishikawa 51
17.3 Cities Sorted Alphabetically - Ishikawa 51
18 IWATE 52
18.1 Latent Demand by Year - Iwate 52
18.2 Cities Sorted by Rank - Iwate 53
18.3 Cities Sorted Alphabetically - Iwate 53
19 KAGAWA 54
19.1 Latent Demand by Year - Kagawa 54
19.2 Cities Sorted by Rank - Kagawa 55
19.3 Cities Sorted Alphabetically - Kagawa 55
20 KAGOSHIMA 56
20.1 Latent Demand by Year - Kagoshima 56
20.2 Cities Sorted by Rank - Kagoshima 57
20.3 Cities Sorted Alphabetically - Kagoshima 57
21 KANAGAWA 58
21.1 Latent Demand by Year - Kanagawa 58
21.2 Cities Sorted by Rank - Kanagawa 59
21.3 Cities Sorted Alphabetically - Kanagawa 59
22 KOCHI 60
22.1 Latent Demand by Year - Kochi 60
22.2 Cities Sorted by Rank - Kochi 61
22.3 Cities Sorted Alphabetically - Kochi 61
23 KUMAMOTO 62
23.1 Latent Demand by Year - Kumamoto 62
23.2 Cities Sorted by Rank - Kumamoto 63
23.3 Cities Sorted Alphabetically - Kumamoto 63
24 KYOTO 64
24.1 Latent Demand by Year - Kyoto 64
24.2 Cities Sorted by Rank - Kyoto 65
24.3 Cities Sorted Alphabetically - Kyoto 65
25 MIE 66
25.1 Latent Demand by Year - Mie 66
25.2 Cities Sorted by Rank - Mie 67
25.3 Cities Sorted Alphabetically - Mie 67
26 MIYAGI 68
26.1 Latent Demand by Year - Miyagi 68
26.2 Cities Sorted by Rank - Miyagi 69
26.3 Cities Sorted Alphabetically - Miyagi 69
27 MIYAZAKI 70
27.1 Latent Demand by Year - Miyazaki 70
27.2 Cities Sorted by Rank - Miyazaki 71
27.3 Cities Sorted Alphabetically - Miyazaki 71
28 NAGANO 72
28.1 Latent Demand by Year - Nagano 72
28.2 Cities Sorted by Rank - Nagano 73
28.3 Cities Sorted Alphabetically - Nagano 73
29 NAGASAKI 74
29.1 Latent Demand by Year - Nagasaki 74
29.2 Cities Sorted by Rank - Nagasaki 75
29.3 Cities Sorted Alphabetically - Nagasaki 75
30 NARA 76
30.1 Latent Demand by Year - Nara 76
30.2 Cities Sorted by Rank - Nara 77
30.3 Cities Sorted Alphabetically - Nara 77
31 NIIGATA 78
31.1 Latent Demand by Year - Niigata 78
31.2 Cities Sorted by Rank - Niigata 79
31.3 Cities Sorted Alphabetically - Niigata 79
32 OITA 80
32.1 Latent Demand by Year - Oita 80
32.2 Cities Sorted by Rank - Oita 81
32.3 Cities Sorted Alphabetically - Oita 81
33 OKAYAMA 82
33.1 Latent Demand by Year - Okayama 82
33.2 Cities Sorted by Rank - Okayama 83
33.3 Cities Sorted Alphabetically - Okayama 83
34 OKINAWA 84
34.1 Latent Demand by Year - Okinawa 84
34.2 Cities Sorted by Rank - Okinawa 85
34.3 Cities Sorted Alphabetically - Okinawa 85
35 OSAKA 86
35.1 Latent Demand by Year - Osaka 86
35.2 Cities Sorted by Rank - Osaka 87
35.3 Cities Sorted Alphabetically - Osaka 88
36 SAGA 89
36.1 Latent Demand by Year - Saga 89
36.2 Cities Sorted by Rank - Saga 90
36.3 Cities Sorted Alphabetically - Saga 90
37 SAITAMA 91
37.1 Latent Demand by Year - Saitama 91
37.2 Cities Sorted by Rank - Saitama 92
37.3 Cities Sorted Alphabetically - Saitama 93
38 SHIGA 94
38.1 Latent Demand by Year - Shiga 94
38.2 Cities Sorted by Rank - Shiga 95
38.3 Cities Sorted Alphabetically - Shiga 95
39 SHIMANE 96
39.1 Latent Demand by Year - Shimane 96
39.2 Cities Sorted by Rank - Shimane 97
39.3 Cities Sorted Alphabetically - Shimane 97
40 SHIZUOKA 98
40.1 Latent Demand by Year - Shizuoka 98
40.2 Cities Sorted by Rank - Shizuoka 99
40.3 Cities Sorted Alphabetically - Shizuoka 99
41 TOCHIGI 100
41.1 Latent Demand by Year - Tochigi 100
41.2 Cities Sorted by Rank - Tochigi 101
41.3 Cities Sorted Alphabetically - Tochigi 101
42 TOKUSHIMA 102
42.1 Latent Demand by Year - Tokushima 102
42.2 Cities Sorted by Rank - Tokushima 103
42.3 Cities Sorted Alphabetically - Tokushima 103
43 TOKYO 104
43.1 Latent Demand by Year - Tokyo 104
43.2 Cities Sorted by Rank - Tokyo 105
43.3 Cities Sorted Alphabetically - Tokyo 106
44 TOTTORI 107
44.1 Latent Demand by Year - Tottori 107
44.2 Cities Sorted by Rank - Tottori 108
44.3 Cities Sorted Alphabetically - Tottori 108
45 TOYAMA 109
45.1 Latent Demand by Year - Toyama 109
45.2 Cities Sorted by Rank - Toyama 110
45.3 Cities Sorted Alphabetically - Toyama 110
46 WAKAYAMA 111
46.1 Latent Demand by Year - Wakayama 111
46.2 Cities Sorted by Rank - Wakayama 112
46.3 Cities Sorted Alphabetically - Wakayama 112
47 YAMAGATA 113
47.1 Latent Demand by Year - Yamagata 113
47.2 Cities Sorted by Rank - Yamagata 114
47.3 Cities Sorted Alphabetically - Yamagata 114
48 YAMAGUCHI 115
48.1 Latent Demand by Year - Yamaguchi 115
48.2 Cities Sorted by Rank - Yamaguchi 116
48.3 Cities Sorted Alphabetically - Yamaguchi 116
49 YAMANASHI 117
49.1 Latent Demand by Year - Yamanashi 117
49.2 Cities Sorted by Rank - Yamanashi 118
49.3 Cities Sorted Alphabetically - Yamanashi 118
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 119
50.1 Disclaimers & Safe Harbor 119
50.2 User Agreement Provisions 120

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