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The 2007-2012 Outlook for Sheets and Pillowcases Made from Purchased Materials in Japan - Product Image

The 2007-2012 Outlook for Sheets and Pillowcases Made from Purchased Materials in Japan

  • Published: September 2006
  • Region: Japan
  • 165 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 14
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 15
1.3.6 Step 6. Aggregation and Benchmarking 15
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Japan 16
2.2 Top 100 Cities Sorted by Rank 18
3 AICHI 21
3.1 Latent Demand by Year - Aichi 21
3.2 Cities Sorted by Rank - Aichi 22
3.3 Cities Sorted Alphabetically - Aichi 23
4 AKITA 25
4.1 Latent Demand by Year - Akita 25
4.2 Cities Sorted by Rank - Akita 26
4.3 Cities Sorted Alphabetically - Akita 26
5 AOMORI 27
5.1 Latent Demand by Year - Aomori 27
5.2 Cities Sorted by Rank - Aomori 28
5.3 Cities Sorted Alphabetically - Aomori 29
6 CHIBA 30
6.1 Latent Demand by Year - Chiba 30
6.2 Cities Sorted by Rank - Chiba 31
6.3 Cities Sorted Alphabetically - Chiba 32
7 EHIME 34
7.1 Latent Demand by Year - Ehime 34
7.2 Cities Sorted by Rank - Ehime 35
7.3 Cities Sorted Alphabetically - Ehime 36
8 FUKUI 37
8.1 Latent Demand by Year - Fukui 37
8.2 Cities Sorted by Rank - Fukui 38
8.3 Cities Sorted Alphabetically - Fukui 39
9 FUKUOKA 40
9.1 Latent Demand by Year - Fukuoka 40
9.2 Cities Sorted by Rank - Fukuoka 41
9.3 Cities Sorted Alphabetically - Fukuoka 42
10 FUKUSHIMA 44
10.1 Latent Demand by Year - Fukushima 44
10.2 Cities Sorted by Rank - Fukushima 45
10.3 Cities Sorted Alphabetically - Fukushima 46
11 GIFU 47
11.1 Latent Demand by Year - Gifu 47
11.2 Cities Sorted by Rank - Gifu 48
11.3 Cities Sorted Alphabetically - Gifu 49
12 GUMMA 50
12.1 Latent Demand by Year - Gumma 50
12.2 Cities Sorted by Rank - Gumma 51
12.3 Cities Sorted Alphabetically - Gumma 52
13 HIROSHIMA 53
13.1 Latent Demand by Year - Hiroshima 53
13.2 Cities Sorted by Rank - Hiroshima 54
13.3 Cities Sorted Alphabetically - Hiroshima 55
14 HOKKAIDO 56
14.1 Latent Demand by Year - Hokkaido 56
14.2 Cities Sorted by Rank - Hokkaido 57
14.3 Cities Sorted Alphabetically - Hokkaido 58
15 HYOGO 60
15.1 Latent Demand by Year - Hyogo 60
15.2 Cities Sorted by Rank - Hyogo 61
15.3 Cities Sorted Alphabetically - Hyogo 62
16 IBARAKI 64
16.1 Latent Demand by Year - Ibaraki 64
16.2 Cities Sorted by Rank - Ibaraki 65
16.3 Cities Sorted Alphabetically - Ibaraki 66
17 ISHIKAWA 68
17.1 Latent Demand by Year - Ishikawa 68
17.2 Cities Sorted by Rank - Ishikawa 69
17.3 Cities Sorted Alphabetically - Ishikawa 70
18 IWATE 71
18.1 Latent Demand by Year - Iwate 71
18.2 Cities Sorted by Rank - Iwate 72
18.3 Cities Sorted Alphabetically - Iwate 72
19 KAGAWA 74
19.1 Latent Demand by Year - Kagawa 74
19.2 Cities Sorted by Rank - Kagawa 75
19.3 Cities Sorted Alphabetically - Kagawa 76
20 KAGOSHIMA 77
20.1 Latent Demand by Year - Kagoshima 77
20.2 Cities Sorted by Rank - Kagoshima 78
20.3 Cities Sorted Alphabetically - Kagoshima 79
21 KANAGAWA 80
21.1 Latent Demand by Year - Kanagawa 80
21.2 Cities Sorted by Rank - Kanagawa 81
21.3 Cities Sorted Alphabetically - Kanagawa 82
22 KOCHI 83
22.1 Latent Demand by Year - Kochi 83
22.2 Cities Sorted by Rank - Kochi 84
22.3 Cities Sorted Alphabetically - Kochi 84
23 KUMAMOTO 85
23.1 Latent Demand by Year - Kumamoto 85
23.2 Cities Sorted by Rank - Kumamoto 86
23.3 Cities Sorted Alphabetically - Kumamoto 87
24 KYOTO 88
24.1 Latent Demand by Year - Kyoto 88
24.2 Cities Sorted by Rank - Kyoto 89
24.3 Cities Sorted Alphabetically - Kyoto 90
25 MIE 91
25.1 Latent Demand by Year - Mie 91
25.2 Cities Sorted by Rank - Mie 92
25.3 Cities Sorted Alphabetically - Mie 92
26 MIYAGI 94
26.1 Latent Demand by Year - Miyagi 94
26.2 Cities Sorted by Rank - Miyagi 95
26.3 Cities Sorted Alphabetically - Miyagi 96
27 MIYAZAKI 97
27.1 Latent Demand by Year - Miyazaki 97
27.2 Cities Sorted by Rank - Miyazaki 98
27.3 Cities Sorted Alphabetically - Miyazaki 99
28 NAGANO 100
28.1 Latent Demand by Year - Nagano 100
28.2 Cities Sorted by Rank - Nagano 101
28.3 Cities Sorted Alphabetically - Nagano 102
29 NAGASAKI 103
29.1 Latent Demand by Year - Nagasaki 103
29.2 Cities Sorted by Rank - Nagasaki 104
29.3 Cities Sorted Alphabetically - Nagasaki 105
30 NARA 106
30.1 Latent Demand by Year - Nara 106
30.2 Cities Sorted by Rank - Nara 107
30.3 Cities Sorted Alphabetically - Nara 107
31 NIIGATA 109
31.1 Latent Demand by Year - Niigata 109
31.2 Cities Sorted by Rank - Niigata 110
31.3 Cities Sorted Alphabetically - Niigata 111
32 OITA 112
32.1 Latent Demand by Year - Oita 112
32.2 Cities Sorted by Rank - Oita 113
32.3 Cities Sorted Alphabetically - Oita 113
33 OKAYAMA 114
33.1 Latent Demand by Year - Okayama 114
33.2 Cities Sorted by Rank - Okayama 115
33.3 Cities Sorted Alphabetically - Okayama 116
34 OKINAWA 117
34.1 Latent Demand by Year - Okinawa 117
34.2 Cities Sorted by Rank - Okinawa 118
34.3 Cities Sorted Alphabetically - Okinawa 119
35 OSAKA 120
35.1 Latent Demand by Year - Osaka 120
35.2 Cities Sorted by Rank - Osaka 121
35.3 Cities Sorted Alphabetically - Osaka 122
36 SAGA 124
36.1 Latent Demand by Year - Saga 124
36.2 Cities Sorted by Rank - Saga 125
36.3 Cities Sorted Alphabetically - Saga 125
37 SAITAMA 126
37.1 Latent Demand by Year - Saitama 126
37.2 Cities Sorted by Rank - Saitama 127
37.3 Cities Sorted Alphabetically - Saitama 129
38 SHIGA 131
38.1 Latent Demand by Year - Shiga 131
38.2 Cities Sorted by Rank - Shiga 132
38.3 Cities Sorted Alphabetically - Shiga 132
39 SHIMANE 133
39.1 Latent Demand by Year - Shimane 133
39.2 Cities Sorted by Rank - Shimane 134
39.3 Cities Sorted Alphabetically - Shimane 134
40 SHIZUOKA 135
40.1 Latent Demand by Year - Shizuoka 135
40.2 Cities Sorted by Rank - Shizuoka 136
40.3 Cities Sorted Alphabetically - Shizuoka 137
41 TOCHIGI 138
41.1 Latent Demand by Year - Tochigi 138
41.2 Cities Sorted by Rank - Tochigi 139
41.3 Cities Sorted Alphabetically - Tochigi 140
42 TOKUSHIMA 141
42.1 Latent Demand by Year - Tokushima 141
42.2 Cities Sorted by Rank - Tokushima 142
42.3 Cities Sorted Alphabetically - Tokushima 143
43 TOKYO 144
43.1 Latent Demand by Year - Tokyo 144
43.2 Cities Sorted by Rank - Tokyo 145
43.3 Cities Sorted Alphabetically - Tokyo 146
44 TOTTORI 147
44.1 Latent Demand by Year - Tottori 147
44.2 Cities Sorted by Rank - Tottori 148
44.3 Cities Sorted Alphabetically - Tottori 148
45 TOYAMA 149
45.1 Latent Demand by Year - Toyama 149
45.2 Cities Sorted by Rank - Toyama 150
45.3 Cities Sorted Alphabetically - Toyama 151
46 WAKAYAMA 152
46.1 Latent Demand by Year - Wakayama 152
46.2 Cities Sorted by Rank - Wakayama 153
46.3 Cities Sorted Alphabetically - Wakayama 154
47 YAMAGATA 155
47.1 Latent Demand by Year - Yamagata 155
47.2 Cities Sorted by Rank - Yamagata 156
47.3 Cities Sorted Alphabetically - Yamagata 157
48 YAMAGUCHI 158
48.1 Latent Demand by Year - Yamaguchi 158
48.2 Cities Sorted by Rank - Yamaguchi 159
48.3 Cities Sorted Alphabetically - Yamaguchi 160
49 YAMANASHI 161
49.1 Latent Demand by Year - Yamanashi 161
49.2 Cities Sorted by Rank - Yamanashi 162
49.3 Cities Sorted Alphabetically - Yamanashi 163
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 164
50.1 Disclaimers & Safe Harbor 164
50.2 User Agreement Provisions 165

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