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The 2007-2012 Outlook for Beer and Ale in Barrels Excluding One-Half Barrel Size in Japan - Product Image

The 2007-2012 Outlook for Beer and Ale in Barrels Excluding One-Half Barrel Size in Japan

  • Published: September 2006
  • Region: Japan
  • 157 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Japan 16
2.2 Top 100 Cities Sorted by Rank 18
3 AICHI 21
3.1 Latent Demand by Year - Aichi 21
3.2 Cities Sorted by Rank - Aichi 22
3.3 Cities Sorted Alphabetically - Aichi 23
4 AKITA 25
4.1 Latent Demand by Year - Akita 25
4.2 Cities Sorted by Rank - Akita 26
4.3 Cities Sorted Alphabetically - Akita 26
5 AOMORI 27
5.1 Latent Demand by Year - Aomori 27
5.2 Cities Sorted by Rank - Aomori 28
5.3 Cities Sorted Alphabetically - Aomori 28
6 CHIBA 29
6.1 Latent Demand by Year - Chiba 29
6.2 Cities Sorted by Rank - Chiba 30
6.3 Cities Sorted Alphabetically - Chiba 31
7 EHIME 32
7.1 Latent Demand by Year - Ehime 32
7.2 Cities Sorted by Rank - Ehime 33
7.3 Cities Sorted Alphabetically - Ehime 33
8 FUKUI 34
8.1 Latent Demand by Year - Fukui 34
8.2 Cities Sorted by Rank - Fukui 35
8.3 Cities Sorted Alphabetically - Fukui 35
9 FUKUOKA 36
9.1 Latent Demand by Year - Fukuoka 36
9.2 Cities Sorted by Rank - Fukuoka 37
9.3 Cities Sorted Alphabetically - Fukuoka 38
10 FUKUSHIMA 40
10.1 Latent Demand by Year - Fukushima 40
10.2 Cities Sorted by Rank - Fukushima 41
10.3 Cities Sorted Alphabetically - Fukushima 42
11 GIFU 43
11.1 Latent Demand by Year - Gifu 43
11.2 Cities Sorted by Rank - Gifu 44
11.3 Cities Sorted Alphabetically - Gifu 45
12 GUMMA 46
12.1 Latent Demand by Year - Gumma 46
12.2 Cities Sorted by Rank - Gumma 47
12.3 Cities Sorted Alphabetically - Gumma 48
13 HIROSHIMA 49
13.1 Latent Demand by Year - Hiroshima 49
13.2 Cities Sorted by Rank - Hiroshima 50
13.3 Cities Sorted Alphabetically - Hiroshima 51
14 HOKKAIDO 52
14.1 Latent Demand by Year - Hokkaido 52
14.2 Cities Sorted by Rank - Hokkaido 53
14.3 Cities Sorted Alphabetically - Hokkaido 54
15 HYOGO 56
15.1 Latent Demand by Year - Hyogo 56
15.2 Cities Sorted by Rank - Hyogo 57
15.3 Cities Sorted Alphabetically - Hyogo 58
16 IBARAKI 59
16.1 Latent Demand by Year - Ibaraki 59
16.2 Cities Sorted by Rank - Ibaraki 60
16.3 Cities Sorted Alphabetically - Ibaraki 61
17 ISHIKAWA 62
17.1 Latent Demand by Year - Ishikawa 62
17.2 Cities Sorted by Rank - Ishikawa 63
17.3 Cities Sorted Alphabetically - Ishikawa 64
18 IWATE 65
18.1 Latent Demand by Year - Iwate 65
18.2 Cities Sorted by Rank - Iwate 66
18.3 Cities Sorted Alphabetically - Iwate 66
19 KAGAWA 68
19.1 Latent Demand by Year - Kagawa 68
19.2 Cities Sorted by Rank - Kagawa 69
19.3 Cities Sorted Alphabetically - Kagawa 70
20 KAGOSHIMA 71
20.1 Latent Demand by Year - Kagoshima 71
20.2 Cities Sorted by Rank - Kagoshima 72
20.3 Cities Sorted Alphabetically - Kagoshima 73
21 KANAGAWA 74
21.1 Latent Demand by Year - Kanagawa 74
21.2 Cities Sorted by Rank - Kanagawa 75
21.3 Cities Sorted Alphabetically - Kanagawa 76
22 KOCHI 77
22.1 Latent Demand by Year - Kochi 77
22.2 Cities Sorted by Rank - Kochi 78
22.3 Cities Sorted Alphabetically - Kochi 78
23 KUMAMOTO 79
23.1 Latent Demand by Year - Kumamoto 79
23.2 Cities Sorted by Rank - Kumamoto 80
23.3 Cities Sorted Alphabetically - Kumamoto 81
24 KYOTO 82
24.1 Latent Demand by Year - Kyoto 82
24.2 Cities Sorted by Rank - Kyoto 83
24.3 Cities Sorted Alphabetically - Kyoto 83
25 MIE 84
25.1 Latent Demand by Year - Mie 84
25.2 Cities Sorted by Rank - Mie 85
25.3 Cities Sorted Alphabetically - Mie 85
26 MIYAGI 87
26.1 Latent Demand by Year - Miyagi 87
26.2 Cities Sorted by Rank - Miyagi 88
26.3 Cities Sorted Alphabetically - Miyagi 88
27 MIYAZAKI 90
27.1 Latent Demand by Year - Miyazaki 90
27.2 Cities Sorted by Rank - Miyazaki 91
27.3 Cities Sorted Alphabetically - Miyazaki 92
28 NAGANO 93
28.1 Latent Demand by Year - Nagano 93
28.2 Cities Sorted by Rank - Nagano 94
28.3 Cities Sorted Alphabetically - Nagano 95
29 NAGASAKI 96
29.1 Latent Demand by Year - Nagasaki 96
29.2 Cities Sorted by Rank - Nagasaki 97
29.3 Cities Sorted Alphabetically - Nagasaki 98
30 NARA 99
30.1 Latent Demand by Year - Nara 99
30.2 Cities Sorted by Rank - Nara 100
30.3 Cities Sorted Alphabetically - Nara 100
31 NIIGATA 102
31.1 Latent Demand by Year - Niigata 102
31.2 Cities Sorted by Rank - Niigata 103
31.3 Cities Sorted Alphabetically - Niigata 104
32 OITA 105
32.1 Latent Demand by Year - Oita 105
32.2 Cities Sorted by Rank - Oita 106
32.3 Cities Sorted Alphabetically - Oita 106
33 OKAYAMA 107
33.1 Latent Demand by Year - Okayama 107
33.2 Cities Sorted by Rank - Okayama 108
33.3 Cities Sorted Alphabetically - Okayama 109
34 OKINAWA 110
34.1 Latent Demand by Year - Okinawa 110
34.2 Cities Sorted by Rank - Okinawa 111
34.3 Cities Sorted Alphabetically - Okinawa 112
35 OSAKA 113
35.1 Latent Demand by Year - Osaka 113
35.2 Cities Sorted by Rank - Osaka 114
35.3 Cities Sorted Alphabetically - Osaka 115
36 SAGA 116
36.1 Latent Demand by Year - Saga 116
36.2 Cities Sorted by Rank - Saga 117
36.3 Cities Sorted Alphabetically - Saga 117
37 SAITAMA 118
37.1 Latent Demand by Year - Saitama 118
37.2 Cities Sorted by Rank - Saitama 119
37.3 Cities Sorted Alphabetically - Saitama 121
38 SHIGA 123
38.1 Latent Demand by Year - Shiga 123
38.2 Cities Sorted by Rank - Shiga 124
38.3 Cities Sorted Alphabetically - Shiga 124
39 SHIMANE 125
39.1 Latent Demand by Year - Shimane 125
39.2 Cities Sorted by Rank - Shimane 126
39.3 Cities Sorted Alphabetically - Shimane 126
40 SHIZUOKA 127
40.1 Latent Demand by Year - Shizuoka 127
40.2 Cities Sorted by Rank - Shizuoka 128
40.3 Cities Sorted Alphabetically - Shizuoka 129
41 TOCHIGI 130
41.1 Latent Demand by Year - Tochigi 130
41.2 Cities Sorted by Rank - Tochigi 131
41.3 Cities Sorted Alphabetically - Tochigi 132
42 TOKUSHIMA 133
42.1 Latent Demand by Year - Tokushima 133
42.2 Cities Sorted by Rank - Tokushima 134
42.3 Cities Sorted Alphabetically - Tokushima 135
43 TOKYO 136
43.1 Latent Demand by Year - Tokyo 136
43.2 Cities Sorted by Rank - Tokyo 137
43.3 Cities Sorted Alphabetically - Tokyo 138
44 TOTTORI 139
44.1 Latent Demand by Year - Tottori 139
44.2 Cities Sorted by Rank - Tottori 140
44.3 Cities Sorted Alphabetically - Tottori 140
45 TOYAMA 141
45.1 Latent Demand by Year - Toyama 141
45.2 Cities Sorted by Rank - Toyama 142
45.3 Cities Sorted Alphabetically - Toyama 143
46 WAKAYAMA 144
46.1 Latent Demand by Year - Wakayama 144
46.2 Cities Sorted by Rank - Wakayama 145
46.3 Cities Sorted Alphabetically - Wakayama 146
47 YAMAGATA 147
47.1 Latent Demand by Year - Yamagata 147
47.2 Cities Sorted by Rank - Yamagata 148
47.3 Cities Sorted Alphabetically - Yamagata 149
48 YAMAGUCHI 150
48.1 Latent Demand by Year - Yamaguchi 150
48.2 Cities Sorted by Rank - Yamaguchi 151
48.3 Cities Sorted Alphabetically - Yamaguchi 152
49 YAMANASHI 153
49.1 Latent Demand by Year - Yamanashi 153
49.2 Cities Sorted by Rank - Yamanashi 154
49.3 Cities Sorted Alphabetically - Yamanashi 155
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 156
50.1 Disclaimers & Safe Harbor 156
50.2 User Agreement Provisions 157

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