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The 2007-2012 Outlook for Sheets and Pillowcases in Japan - Product Image

The 2007-2012 Outlook for Sheets and Pillowcases in Japan

  • ID: 486381
  • September 2006
  • Region: Japan
  • 142 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 15
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Japan 16
2.2 Top 100 Cities Sorted by Rank 18
3 AICHI 21
3.1 Latent Demand by Year - Aichi 21
3.2 Cities Sorted by Rank - Aichi 22
3.3 Cities Sorted Alphabetically - Aichi 23
4 AKITA 25
4.1 Latent Demand by Year - Akita 25
4.2 Cities Sorted by Rank - Akita 26
4.3 Cities Sorted Alphabetically - Akita 26
5 AOMORI 27
5.1 Latent Demand by Year - Aomori 27
5.2 Cities Sorted by Rank - Aomori 28
5.3 Cities Sorted Alphabetically - Aomori 28
6 CHIBA 29
6.1 Latent Demand by Year - Chiba 29
6.2 Cities Sorted by Rank - Chiba 30
6.3 Cities Sorted Alphabetically - Chiba 31
7 EHIME 32
7.1 Latent Demand by Year - Ehime 32
7.2 Cities Sorted by Rank - Ehime 33
7.3 Cities Sorted Alphabetically - Ehime 33
8 FUKUI 34
8.1 Latent Demand by Year - Fukui 34
8.2 Cities Sorted by Rank - Fukui 35
8.3 Cities Sorted Alphabetically - Fukui 35
9 FUKUOKA 36
9.1 Latent Demand by Year - Fukuoka 36
9.2 Cities Sorted by Rank - Fukuoka 37
9.3 Cities Sorted Alphabetically - Fukuoka 38
10 FUKUSHIMA 39
10.1 Latent Demand by Year - Fukushima 39
10.2 Cities Sorted by Rank - Fukushima 40
10.3 Cities Sorted Alphabetically - Fukushima 40
11 GIFU 41
11.1 Latent Demand by Year - Gifu 41
11.2 Cities Sorted by Rank - Gifu 42
11.3 Cities Sorted Alphabetically - Gifu 43
12 GUMMA 44
12.1 Latent Demand by Year - Gumma 44
12.2 Cities Sorted by Rank - Gumma 45
12.3 Cities Sorted Alphabetically - Gumma 45
13 HIROSHIMA 47
13.1 Latent Demand by Year - Hiroshima 47
13.2 Cities Sorted by Rank - Hiroshima 48
13.3 Cities Sorted Alphabetically - Hiroshima 48
14 HOKKAIDO 50
14.1 Latent Demand by Year - Hokkaido 50
14.2 Cities Sorted by Rank - Hokkaido 51
14.3 Cities Sorted Alphabetically - Hokkaido 52
15 HYOGO 54
15.1 Latent Demand by Year - Hyogo 54
15.2 Cities Sorted by Rank - Hyogo 55
15.3 Cities Sorted Alphabetically - Hyogo 56
16 IBARAKI 57
16.1 Latent Demand by Year - Ibaraki 57
16.2 Cities Sorted by Rank - Ibaraki 58
16.3 Cities Sorted Alphabetically - Ibaraki 59
17 ISHIKAWA 60
17.1 Latent Demand by Year - Ishikawa 60
17.2 Cities Sorted by Rank - Ishikawa 61
17.3 Cities Sorted Alphabetically - Ishikawa 61
18 IWATE 62
18.1 Latent Demand by Year - Iwate 62
18.2 Cities Sorted by Rank - Iwate 63
18.3 Cities Sorted Alphabetically - Iwate 63
19 KAGAWA 65
19.1 Latent Demand by Year - Kagawa 65
19.2 Cities Sorted by Rank - Kagawa 66
19.3 Cities Sorted Alphabetically - Kagawa 66
20 KAGOSHIMA 67
20.1 Latent Demand by Year - Kagoshima 67
20.2 Cities Sorted by Rank - Kagoshima 68
20.3 Cities Sorted Alphabetically - Kagoshima 68
21 KANAGAWA 70
21.1 Latent Demand by Year - Kanagawa 70
21.2 Cities Sorted by Rank - Kanagawa 71
21.3 Cities Sorted Alphabetically - Kanagawa 72
22 KOCHI 73
22.1 Latent Demand by Year - Kochi 73
22.2 Cities Sorted by Rank - Kochi 74
22.3 Cities Sorted Alphabetically - Kochi 74
23 KUMAMOTO 75
23.1 Latent Demand by Year - Kumamoto 75
23.2 Cities Sorted by Rank - Kumamoto 76
23.3 Cities Sorted Alphabetically - Kumamoto 76
24 KYOTO 78
24.1 Latent Demand by Year - Kyoto 78
24.2 Cities Sorted by Rank - Kyoto 79
24.3 Cities Sorted Alphabetically - Kyoto 79
25 MIE 80
25.1 Latent Demand by Year - Mie 80
25.2 Cities Sorted by Rank - Mie 81
25.3 Cities Sorted Alphabetically - Mie 81
26 MIYAGI 83
26.1 Latent Demand by Year - Miyagi 83
26.2 Cities Sorted by Rank - Miyagi 84
26.3 Cities Sorted Alphabetically - Miyagi 84
27 MIYAZAKI 86
27.1 Latent Demand by Year - Miyazaki 86
27.2 Cities Sorted by Rank - Miyazaki 87
27.3 Cities Sorted Alphabetically - Miyazaki 87
28 NAGANO 88
28.1 Latent Demand by Year - Nagano 88
28.2 Cities Sorted by Rank - Nagano 89
28.3 Cities Sorted Alphabetically - Nagano 90
29 NAGASAKI 91
29.1 Latent Demand by Year - Nagasaki 91
29.2 Cities Sorted by Rank - Nagasaki 92
29.3 Cities Sorted Alphabetically - Nagasaki 92
30 NARA 93
30.1 Latent Demand by Year - Nara 93
30.2 Cities Sorted by Rank - Nara 94
30.3 Cities Sorted Alphabetically - Nara 94
31 NIIGATA 96
31.1 Latent Demand by Year - Niigata 96
31.2 Cities Sorted by Rank - Niigata 97
31.3 Cities Sorted Alphabetically - Niigata 98
32 OITA 99
32.1 Latent Demand by Year - Oita 99
32.2 Cities Sorted by Rank - Oita 100
32.3 Cities Sorted Alphabetically - Oita 100
33 OKAYAMA 101
33.1 Latent Demand by Year - Okayama 101
33.2 Cities Sorted by Rank - Okayama 102
33.3 Cities Sorted Alphabetically - Okayama 102
34 OKINAWA 103
34.1 Latent Demand by Year - Okinawa 103
34.2 Cities Sorted by Rank - Okinawa 104
34.3 Cities Sorted Alphabetically - Okinawa 104
35 OSAKA 105
35.1 Latent Demand by Year - Osaka 105
35.2 Cities Sorted by Rank - Osaka 106
35.3 Cities Sorted Alphabetically - Osaka 107
36 SAGA 108
36.1 Latent Demand by Year - Saga 108
36.2 Cities Sorted by Rank - Saga 109
36.3 Cities Sorted Alphabetically - Saga 109
37 SAITAMA 110
37.1 Latent Demand by Year - Saitama 110
37.2 Cities Sorted by Rank - Saitama 111
37.3 Cities Sorted Alphabetically - Saitama 112
38 SHIGA 114
38.1 Latent Demand by Year - Shiga 114
38.2 Cities Sorted by Rank - Shiga 115
38.3 Cities Sorted Alphabetically - Shiga 115
39 SHIMANE 116
39.1 Latent Demand by Year - Shimane 116
39.2 Cities Sorted by Rank - Shimane 117
39.3 Cities Sorted Alphabetically - Shimane 117
40 SHIZUOKA 118
40.1 Latent Demand by Year - Shizuoka 118
40.2 Cities Sorted by Rank - Shizuoka 119
40.3 Cities Sorted Alphabetically - Shizuoka 120
41 TOCHIGI 121
41.1 Latent Demand by Year - Tochigi 121
41.2 Cities Sorted by Rank - Tochigi 122
41.3 Cities Sorted Alphabetically - Tochigi 123
42 TOKUSHIMA 124
42.1 Latent Demand by Year - Tokushima 124
42.2 Cities Sorted by Rank - Tokushima 125
42.3 Cities Sorted Alphabetically - Tokushima 125
43 TOKYO 126
43.1 Latent Demand by Year - Tokyo 126
43.2 Cities Sorted by Rank - Tokyo 127
43.3 Cities Sorted Alphabetically - Tokyo 128
44 TOTTORI 129
44.1 Latent Demand by Year - Tottori 129
44.2 Cities Sorted by Rank - Tottori 130
44.3 Cities Sorted Alphabetically - Tottori 130
45 TOYAMA 131
45.1 Latent Demand by Year - Toyama 131
45.2 Cities Sorted by Rank - Toyama 132
45.3 Cities Sorted Alphabetically - Toyama 132
46 WAKAYAMA 133
46.1 Latent Demand by Year - Wakayama 133
46.2 Cities Sorted by Rank - Wakayama 134
46.3 Cities Sorted Alphabetically - Wakayama 134
47 YAMAGATA 135
47.1 Latent Demand by Year - Yamagata 135
47.2 Cities Sorted by Rank - Yamagata 136
47.3 Cities Sorted Alphabetically - Yamagata 136
48 YAMAGUCHI 137
48.1 Latent Demand by Year - Yamaguchi 137
48.2 Cities Sorted by Rank - Yamaguchi 138
48.3 Cities Sorted Alphabetically - Yamaguchi 138
49 YAMANASHI 139
49.1 Latent Demand by Year - Yamanashi 139
49.2 Cities Sorted by Rank - Yamanashi 140
49.3 Cities Sorted Alphabetically - Yamanashi 140
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 141
50.1 Disclaimers & Safe Harbor 141
50.2 User Agreement Provisions 142

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