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The 2007-2012 Outlook for Rubber Floormats, Matting, and Stair Treads in Rolls in Japan - Product Image

The 2007-2012 Outlook for Rubber Floormats, Matting, and Stair Treads in Rolls in Japan

  • Published: September 2006
  • Region: Japan
  • 148 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for rubber floormats, matting, READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 15
2.1 The Latent Demand in Japan 15
2.2 Top 100 Cities Sorted by Rank 17
3 AICHI 20
3.1 Latent Demand by Year - Aichi 20
3.2 Cities Sorted by Rank - Aichi 21
3.3 Cities Sorted Alphabetically - Aichi 22
4 AKITA 24
4.1 Latent Demand by Year - Akita 24
4.2 Cities Sorted by Rank - Akita 25
4.3 Cities Sorted Alphabetically - Akita 25
5 AOMORI 26
5.1 Latent Demand by Year - Aomori 26
5.2 Cities Sorted by Rank - Aomori 27
5.3 Cities Sorted Alphabetically - Aomori 27
6 CHIBA 28
6.1 Latent Demand by Year - Chiba 28
6.2 Cities Sorted by Rank - Chiba 29
6.3 Cities Sorted Alphabetically - Chiba 30
7 EHIME 31
7.1 Latent Demand by Year - Ehime 31
7.2 Cities Sorted by Rank - Ehime 32
7.3 Cities Sorted Alphabetically - Ehime 32
8 FUKUI 33
8.1 Latent Demand by Year - Fukui 33
8.2 Cities Sorted by Rank - Fukui 34
8.3 Cities Sorted Alphabetically - Fukui 34
9 FUKUOKA 35
9.1 Latent Demand by Year - Fukuoka 35
9.2 Cities Sorted by Rank - Fukuoka 36
9.3 Cities Sorted Alphabetically - Fukuoka 37
10 FUKUSHIMA 38
10.1 Latent Demand by Year - Fukushima 38
10.2 Cities Sorted by Rank - Fukushima 39
10.3 Cities Sorted Alphabetically - Fukushima 40
11 GIFU 41
11.1 Latent Demand by Year - Gifu 41
11.2 Cities Sorted by Rank - Gifu 42
11.3 Cities Sorted Alphabetically - Gifu 43
12 GUMMA 44
12.1 Latent Demand by Year - Gumma 44
12.2 Cities Sorted by Rank - Gumma 45
12.3 Cities Sorted Alphabetically - Gumma 45
13 HIROSHIMA 47
13.1 Latent Demand by Year - Hiroshima 47
13.2 Cities Sorted by Rank - Hiroshima 48
13.3 Cities Sorted Alphabetically - Hiroshima 49
14 HOKKAIDO 50
14.1 Latent Demand by Year - Hokkaido 50
14.2 Cities Sorted by Rank - Hokkaido 51
14.3 Cities Sorted Alphabetically - Hokkaido 52
15 HYOGO 54
15.1 Latent Demand by Year - Hyogo 54
15.2 Cities Sorted by Rank - Hyogo 55
15.3 Cities Sorted Alphabetically - Hyogo 56
16 IBARAKI 57
16.1 Latent Demand by Year - Ibaraki 57
16.2 Cities Sorted by Rank - Ibaraki 58
16.3 Cities Sorted Alphabetically - Ibaraki 59
17 ISHIKAWA 60
17.1 Latent Demand by Year - Ishikawa 60
17.2 Cities Sorted by Rank - Ishikawa 61
17.3 Cities Sorted Alphabetically - Ishikawa 61
18 IWATE 62
18.1 Latent Demand by Year - Iwate 62
18.2 Cities Sorted by Rank - Iwate 63
18.3 Cities Sorted Alphabetically - Iwate 63
19 KAGAWA 65
19.1 Latent Demand by Year - Kagawa 65
19.2 Cities Sorted by Rank - Kagawa 66
19.3 Cities Sorted Alphabetically - Kagawa 66
20 KAGOSHIMA 67
20.1 Latent Demand by Year - Kagoshima 67
20.2 Cities Sorted by Rank - Kagoshima 68
20.3 Cities Sorted Alphabetically - Kagoshima 69
21 KANAGAWA 70
21.1 Latent Demand by Year - Kanagawa 70
21.2 Cities Sorted by Rank - Kanagawa 71
21.3 Cities Sorted Alphabetically - Kanagawa 72
22 KOCHI 73
22.1 Latent Demand by Year - Kochi 73
22.2 Cities Sorted by Rank - Kochi 74
22.3 Cities Sorted Alphabetically - Kochi 74
23 KUMAMOTO 75
23.1 Latent Demand by Year - Kumamoto 75
23.2 Cities Sorted by Rank - Kumamoto 76
23.3 Cities Sorted Alphabetically - Kumamoto 77
24 KYOTO 78
24.1 Latent Demand by Year - Kyoto 78
24.2 Cities Sorted by Rank - Kyoto 79
24.3 Cities Sorted Alphabetically - Kyoto 79
25 MIE 80
25.1 Latent Demand by Year - Mie 80
25.2 Cities Sorted by Rank - Mie 81
25.3 Cities Sorted Alphabetically - Mie 81
26 MIYAGI 83
26.1 Latent Demand by Year - Miyagi 83
26.2 Cities Sorted by Rank - Miyagi 84
26.3 Cities Sorted Alphabetically - Miyagi 84
27 MIYAZAKI 86
27.1 Latent Demand by Year - Miyazaki 86
27.2 Cities Sorted by Rank - Miyazaki 87
27.3 Cities Sorted Alphabetically - Miyazaki 87
28 NAGANO 88
28.1 Latent Demand by Year - Nagano 88
28.2 Cities Sorted by Rank - Nagano 89
28.3 Cities Sorted Alphabetically - Nagano 90
29 NAGASAKI 91
29.1 Latent Demand by Year - Nagasaki 91
29.2 Cities Sorted by Rank - Nagasaki 92
29.3 Cities Sorted Alphabetically - Nagasaki 92
30 NARA 93
30.1 Latent Demand by Year - Nara 93
30.2 Cities Sorted by Rank - Nara 94
30.3 Cities Sorted Alphabetically - Nara 94
31 NIIGATA 96
31.1 Latent Demand by Year - Niigata 96
31.2 Cities Sorted by Rank - Niigata 97
31.3 Cities Sorted Alphabetically - Niigata 98
32 OITA 99
32.1 Latent Demand by Year - Oita 99
32.2 Cities Sorted by Rank - Oita 100
32.3 Cities Sorted Alphabetically - Oita 100
33 OKAYAMA 101
33.1 Latent Demand by Year - Okayama 101
33.2 Cities Sorted by Rank - Okayama 102
33.3 Cities Sorted Alphabetically - Okayama 103
34 OKINAWA 104
34.1 Latent Demand by Year - Okinawa 104
34.2 Cities Sorted by Rank - Okinawa 105
34.3 Cities Sorted Alphabetically - Okinawa 105
35 OSAKA 106
35.1 Latent Demand by Year - Osaka 106
35.2 Cities Sorted by Rank - Osaka 107
35.3 Cities Sorted Alphabetically - Osaka 108
36 SAGA 109
36.1 Latent Demand by Year - Saga 109
36.2 Cities Sorted by Rank - Saga 110
36.3 Cities Sorted Alphabetically - Saga 110
37 SAITAMA 111
37.1 Latent Demand by Year - Saitama 111
37.2 Cities Sorted by Rank - Saitama 112
37.3 Cities Sorted Alphabetically - Saitama 113
38 SHIGA 115
38.1 Latent Demand by Year - Shiga 115
38.2 Cities Sorted by Rank - Shiga 116
38.3 Cities Sorted Alphabetically - Shiga 116
39 SHIMANE 117
39.1 Latent Demand by Year - Shimane 117
39.2 Cities Sorted by Rank - Shimane 118
39.3 Cities Sorted Alphabetically - Shimane 118
40 SHIZUOKA 119
40.1 Latent Demand by Year - Shizuoka 119
40.2 Cities Sorted by Rank - Shizuoka 120
40.3 Cities Sorted Alphabetically - Shizuoka 121
41 TOCHIGI 122
41.1 Latent Demand by Year - Tochigi 122
41.2 Cities Sorted by Rank - Tochigi 123
41.3 Cities Sorted Alphabetically - Tochigi 124
42 TOKUSHIMA 125
42.1 Latent Demand by Year - Tokushima 125
42.2 Cities Sorted by Rank - Tokushima 126
42.3 Cities Sorted Alphabetically - Tokushima 127
43 TOKYO 128
43.1 Latent Demand by Year - Tokyo 128
43.2 Cities Sorted by Rank - Tokyo 129
43.3 Cities Sorted Alphabetically - Tokyo 130
44 TOTTORI 131
44.1 Latent Demand by Year - Tottori 131
44.2 Cities Sorted by Rank - Tottori 132
44.3 Cities Sorted Alphabetically - Tottori 132
45 TOYAMA 133
45.1 Latent Demand by Year - Toyama 133
45.2 Cities Sorted by Rank - Toyama 134
45.3 Cities Sorted Alphabetically - Toyama 134
46 WAKAYAMA 135
46.1 Latent Demand by Year - Wakayama 135
46.2 Cities Sorted by Rank - Wakayama 136
46.3 Cities Sorted Alphabetically - Wakayama 137
47 YAMAGATA 138
47.1 Latent Demand by Year - Yamagata 138
47.2 Cities Sorted by Rank - Yamagata 139
47.3 Cities Sorted Alphabetically - Yamagata 140
48 YAMAGUCHI 141
48.1 Latent Demand by Year - Yamaguchi 141
48.2 Cities Sorted by Rank - Yamaguchi 142
48.3 Cities Sorted Alphabetically - Yamaguchi 143
49 YAMANASHI 144
49.1 Latent Demand by Year - Yamanashi 144
49.2 Cities Sorted by Rank - Yamanashi 145
49.3 Cities Sorted Alphabetically - Yamanashi 146
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 147
50.1 Disclaimers & Safe Harbor 147
50.2 User Agreement Provisions 148

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