# The 2007-2012 Outlook for Girls’ School Uniforms in Japan

- ID: 489634
- September 2006
- Region: Japan
- 145 pages
- ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for girls’ school
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1 INTRODUCTION 10

1.1 Overview 10

1.2 What is Latent Demand and the P.I.E.? 10

1.3 The Methodology 11

1.3.1 Step 1. Product Definition and Data Collection 12

1.3.2 Step 2. Filtering and Smoothing 13

1.3.3 Step 3. Filling in Missing Values 13

1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13

1.3.5 Step 5. Fixed-Parameter Linear Estimation 14

1.3.6 Step 6. Aggregation and Benchmarking 14

2 SUMMARY OF FINDINGS 15

2.1 The Latent Demand in Japan 15

2.2 Top 100 Cities Sorted by Rank 17

3 AICHI 20

3.1 Latent Demand by Year - Aichi 20

3.2 Cities Sorted by Rank - Aichi 21

3.3 Cities Sorted Alphabetically - Aichi 22

4 AKITA 24

4.1 Latent Demand by Year - Akita 24

4.2 Cities Sorted by Rank - Akita 25

4.3 Cities Sorted Alphabetically - Akita 25

5 AOMORI 26

5.1 Latent Demand by Year - Aomori 26

5.2 Cities Sorted by Rank - Aomori 27

5.3 Cities Sorted Alphabetically - Aomori 27

6 CHIBA 28

6.1 Latent Demand by Year - Chiba 28

6.2 Cities Sorted by Rank - Chiba 29

6.3 Cities Sorted Alphabetically - Chiba 30

7 EHIME 31

7.1 Latent Demand by Year - Ehime 31

7.2 Cities Sorted by Rank - Ehime 32

7.3 Cities Sorted Alphabetically - Ehime 32

8 FUKUI 33

8.1 Latent Demand by Year - Fukui 33

8.2 Cities Sorted by Rank - Fukui 34

8.3 Cities Sorted Alphabetically - Fukui 34

9 FUKUOKA 35

9.1 Latent Demand by Year - Fukuoka 35

9.2 Cities Sorted by Rank - Fukuoka 36

9.3 Cities Sorted Alphabetically - Fukuoka 37

10 FUKUSHIMA 38

10.1 Latent Demand by Year - Fukushima 38

10.2 Cities Sorted by Rank - Fukushima 39

10.3 Cities Sorted Alphabetically - Fukushima 39

11 GIFU 40

11.1 Latent Demand by Year - Gifu 40

11.2 Cities Sorted by Rank - Gifu 41

11.3 Cities Sorted Alphabetically - Gifu 42

12 GUMMA 43

12.1 Latent Demand by Year - Gumma 43

12.2 Cities Sorted by Rank - Gumma 44

12.3 Cities Sorted Alphabetically - Gumma 44

13 HIROSHIMA 46

13.1 Latent Demand by Year - Hiroshima 46

13.2 Cities Sorted by Rank - Hiroshima 47

13.3 Cities Sorted Alphabetically - Hiroshima 47

14 HOKKAIDO 49

14.1 Latent Demand by Year - Hokkaido 49

14.2 Cities Sorted by Rank - Hokkaido 50

14.3 Cities Sorted Alphabetically - Hokkaido 51

15 HYOGO 52

15.1 Latent Demand by Year - Hyogo 52

15.2 Cities Sorted by Rank - Hyogo 53

15.3 Cities Sorted Alphabetically - Hyogo 54

16 IBARAKI 55

16.1 Latent Demand by Year - Ibaraki 55

16.2 Cities Sorted by Rank - Ibaraki 56

16.3 Cities Sorted Alphabetically - Ibaraki 57

17 ISHIKAWA 58

17.1 Latent Demand by Year - Ishikawa 58

17.2 Cities Sorted by Rank - Ishikawa 59

17.3 Cities Sorted Alphabetically - Ishikawa 59

18 IWATE 60

18.1 Latent Demand by Year - Iwate 60

18.2 Cities Sorted by Rank - Iwate 61

18.3 Cities Sorted Alphabetically - Iwate 61

19 KAGAWA 63

19.1 Latent Demand by Year - Kagawa 63

19.2 Cities Sorted by Rank - Kagawa 64

19.3 Cities Sorted Alphabetically - Kagawa 64

20 KAGOSHIMA 65

20.1 Latent Demand by Year - Kagoshima 65

20.2 Cities Sorted by Rank - Kagoshima 66

20.3 Cities Sorted Alphabetically - Kagoshima 66

21 KANAGAWA 68

21.1 Latent Demand by Year - Kanagawa 68

21.2 Cities Sorted by Rank - Kanagawa 69

21.3 Cities Sorted Alphabetically - Kanagawa 69

22 KOCHI 71

22.1 Latent Demand by Year - Kochi 71

22.2 Cities Sorted by Rank - Kochi 72

22.3 Cities Sorted Alphabetically - Kochi 72

23 KUMAMOTO 73

23.1 Latent Demand by Year - Kumamoto 73

23.2 Cities Sorted by Rank - Kumamoto 74

23.3 Cities Sorted Alphabetically - Kumamoto 74

24 KYOTO 76

24.1 Latent Demand by Year - Kyoto 76

24.2 Cities Sorted by Rank - Kyoto 77

24.3 Cities Sorted Alphabetically - Kyoto 77

25 MIE 79

25.1 Latent Demand by Year - Mie 79

25.2 Cities Sorted by Rank - Mie 80

25.3 Cities Sorted Alphabetically - Mie 80

26 MIYAGI 82

26.1 Latent Demand by Year - Miyagi 82

26.2 Cities Sorted by Rank - Miyagi 83

26.3 Cities Sorted Alphabetically - Miyagi 83

27 MIYAZAKI 85

27.1 Latent Demand by Year - Miyazaki 85

27.2 Cities Sorted by Rank - Miyazaki 86

27.3 Cities Sorted Alphabetically - Miyazaki 86

28 NAGANO 87

28.1 Latent Demand by Year - Nagano 87

28.2 Cities Sorted by Rank - Nagano 88

28.3 Cities Sorted Alphabetically - Nagano 88

29 NAGASAKI 90

29.1 Latent Demand by Year - Nagasaki 90

29.2 Cities Sorted by Rank - Nagasaki 91

29.3 Cities Sorted Alphabetically - Nagasaki 91

30 NARA 93

30.1 Latent Demand by Year - Nara 93

30.2 Cities Sorted by Rank - Nara 94

30.3 Cities Sorted Alphabetically - Nara 94

31 NIIGATA 96

31.1 Latent Demand by Year - Niigata 96

31.2 Cities Sorted by Rank - Niigata 97

31.3 Cities Sorted Alphabetically - Niigata 97

32 OITA 99

32.1 Latent Demand by Year - Oita 99

32.2 Cities Sorted by Rank - Oita 100

32.3 Cities Sorted Alphabetically - Oita 100

33 OKAYAMA 101

33.1 Latent Demand by Year - Okayama 101

33.2 Cities Sorted by Rank - Okayama 102

33.3 Cities Sorted Alphabetically - Okayama 102

34 OKINAWA 103

34.1 Latent Demand by Year - Okinawa 103

34.2 Cities Sorted by Rank - Okinawa 104

34.3 Cities Sorted Alphabetically - Okinawa 104

35 OSAKA 105

35.1 Latent Demand by Year - Osaka 105

35.2 Cities Sorted by Rank - Osaka 106

35.3 Cities Sorted Alphabetically - Osaka 106

36 SAGA 108

36.1 Latent Demand by Year - Saga 108

36.2 Cities Sorted by Rank - Saga 109

36.3 Cities Sorted Alphabetically - Saga 109

37 SAITAMA 110

37.1 Latent Demand by Year - Saitama 110

37.2 Cities Sorted by Rank - Saitama 111

37.3 Cities Sorted Alphabetically - Saitama 112

38 SHIGA 114

38.1 Latent Demand by Year - Shiga 114

38.2 Cities Sorted by Rank - Shiga 115

38.3 Cities Sorted Alphabetically - Shiga 115

39 SHIMANE 117

39.1 Latent Demand by Year - Shimane 117

39.2 Cities Sorted by Rank - Shimane 118

39.3 Cities Sorted Alphabetically - Shimane 118

40 SHIZUOKA 119

40.1 Latent Demand by Year - Shizuoka 119

40.2 Cities Sorted by Rank - Shizuoka 120

40.3 Cities Sorted Alphabetically - Shizuoka 120

41 TOCHIGI 122

41.1 Latent Demand by Year - Tochigi 122

41.2 Cities Sorted by Rank - Tochigi 123

41.3 Cities Sorted Alphabetically - Tochigi 123

42 TOKUSHIMA 125

42.1 Latent Demand by Year - Tokushima 125

42.2 Cities Sorted by Rank - Tokushima 126

42.3 Cities Sorted Alphabetically - Tokushima 126

43 TOKYO 127

43.1 Latent Demand by Year - Tokyo 127

43.2 Cities Sorted by Rank - Tokyo 128

43.3 Cities Sorted Alphabetically - Tokyo 128

44 TOTTORI 130

44.1 Latent Demand by Year - Tottori 130

44.2 Cities Sorted by Rank - Tottori 131

44.3 Cities Sorted Alphabetically - Tottori 131

45 TOYAMA 132

45.1 Latent Demand by Year - Toyama 132

45.2 Cities Sorted by Rank - Toyama 133

45.3 Cities Sorted Alphabetically - Toyama 133

46 WAKAYAMA 134

46.1 Latent Demand by Year - Wakayama 134

46.2 Cities Sorted by Rank - Wakayama 135

46.3 Cities Sorted Alphabetically - Wakayama 135

47 YAMAGATA 136

47.1 Latent Demand by Year - Yamagata 136

47.2 Cities Sorted by Rank - Yamagata 137

47.3 Cities Sorted Alphabetically - Yamagata 137

48 YAMAGUCHI 139

48.1 Latent Demand by Year - Yamaguchi 139

48.2 Cities Sorted by Rank - Yamaguchi 140

48.3 Cities Sorted Alphabetically - Yamaguchi 140

49 YAMANASHI 141

49.1 Latent Demand by Year - Yamanashi 141

49.2 Cities Sorted by Rank - Yamanashi 142

49.3 Cities Sorted Alphabetically - Yamanashi 142

50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 144

50.1 Disclaimers & Safe Harbor 144

50.2 User Agreement Provisions 145