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The 2007-2012 World Outlook for Breweries - Product Image

The 2007-2012 World Outlook for Breweries

  • Published: May 2006
  • Region: Global
  • 187 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for breweries is not READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 15
1.3.3 Step 3. Filling in Missing Values 15
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.3.6 Step 6. Aggregation and Benchmarking 16
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 16
2 SUMMARY OF FINDINGS 18
2.1 The Worldwide Market Potential 18
3 AFRICA 20
3.1 Executive Summary 20
3.2 Algeria 21
3.3 Angola 22
3.4 Benin 23
3.5 Botswana 23
3.6 Burkina Faso 24
3.7 Burundi 25
3.8 Cameroon 25
3.9 Cape Verde 26
3.10 Central African Republic 27
3.11 Chad 27
3.12 Comoros 28
3.13 Congo (formerly Zaire) 29
3.14 Cote dIvoire 30
3.15 Djibouti 30
3.16 Egypt 31
3.17 Equatorial Guinea 32
3.18 Ethiopia 32
3.19 Gabon 33
3.20 Ghana 34
3.21 Guinea 34
3.22 Guinea-Bissau 35
3.23 Kenya 36
3.24 Lesotho 37
3.25 Liberia 37
3.26 Libya 38
3.27 Madagascar 39
3.28 Malawi 39
3.29 Mali 40
3.30 Mauritania 41
3.31 Mauritius 41
3.32 Morocco 42
3.33 Mozambique 43
3.34 Namibia 43
3.35 Niger 44
3.36 Nigeria 45
3.37 Republic of Congo 46
3.38 Reunion 46
3.39 Rwanda 47
3.40 Sao Tome E Principe 48
3.41 Senegal 48
3.42 Sierra Leone 49
3.43 Somalia 50
3.44 South Africa 50
3.45 Sudan 51
3.46 Swaziland 52
3.47 Tanzania 52
3.48 The Gambia 53
3.49 Togo 54
3.50 Tunisia 54
3.51 Uganda 55
3.52 Western Sahara 56
3.53 Zambia 56
3.54 Zimbabwe 57
4 ASIA & THE MIDDLE EAST 59
4.1 Executive Summary 59
4.2 Afghanistan 60
4.3 Armenia 61
4.4 Azerbaijan 62
4.5 Bahrain 62
4.6 Bangladesh 63
4.7 Bhutan 64
4.8 Brunei 64
4.9 Burma 65
4.10 Cambodia 66
4.11 China 66
4.12 Hong Kong 67
4.13 India 68
4.14 Indonesia 69
4.15 Iran 70
4.16 Iraq 71
4.17 Israel 72
4.18 Japan 72
4.19 Jordan 73
4.20 Kuwait 74
4.21 Kyrgyzstan 75
4.22 Laos 75
4.23 Lebanon 76
4.24 Macau 77
4.25 Malaysia 77
4.26 Maldives 78
4.27 Mongolia 79
4.28 Nepal 79
4.29 North Korea 80
4.30 Oman 81
4.31 Pakistan 81
4.32 Palestine 82
4.33 Papua New Guinea 83
4.34 Philippines 83
4.35 Qatar 84
4.36 Saudi Arabia 85
4.37 Seychelles 86
4.38 Singapore 86
4.39 South Korea 87
4.40 Sri Lanka 88
4.41 Syrian Arab Republic 88
4.42 Taiwan 89
4.43 Tajikistan 90
4.44 Thailand 91
4.45 Turkey 92
4.46 Turkmenistan 93
4.47 United Arab Emirates 93
4.48 Uzbekistan 94
4.49 Vietnam 95
4.50 Yemen 95
5 EUROPE 97
5.1 Executive Summary 97
5.2 Albania 98
5.3 Andorra 99
5.4 Austria 99
5.5 Belarus 100
5.6 Belgium 101
5.7 Bosnia and Herzegovina 102
5.8 Bulgaria 103
5.9 Croatia 104
5.10 Cyprus 104
5.11 Czech Republic 105
5.12 Denmark 106
5.13 Estonia 107
5.14 Finland 107
5.15 France 108
5.16 Georgia 109
5.17 Germany 110
5.18 Greece 111
5.19 Hungary 111
5.20 Iceland 112
5.21 Ireland 113
5.22 Italy 113
5.23 Kazakhstan 114
5.24 Latvia 115
5.25 Liechtenstein 116
5.26 Lithuania 117
5.27 Luxembourg 117
5.28 Malta 118
5.29 Moldova 119
5.30 Monaco 119
5.31 Netherlands 120
5.32 Norway 121
5.33 Poland 121
5.34 Portugal 122
5.35 Romania 123
5.36 Russia 124
5.37 San Marino 125
5.38 Slovakia 125
5.39 Slovenia 126
5.40 Spain 127
5.41 Sweden 128
5.42 Switzerland 129
5.43 Ukraine 130
5.44 United Kingdom 131
6 LATIN AMERICA 132
6.1 Executive Summary 132
6.2 Argentina 133
6.3 Belize 134
6.4 Bolivia 135
6.5 Brazil 135
6.6 Chile 136
6.7 Colombia 137
6.8 Costa Rica 138
6.9 Ecuador 139
6.10 El Salvador 140
6.11 Falkland Islands 140
6.12 French Guiana 141
6.13 Guatemala 142
6.14 Guyana 142
6.15 Honduras 143
6.16 Mexico 144
6.17 Nicaragua 145
6.18 Panama 145
6.19 Paraguay 146
6.20 Peru 147
6.21 Suriname 148
6.22 Uruguay 148
6.23 Venezuela 149
7 NORTH AMERICA & THE CARIBBEAN 151
7.1 Executive Summary 151
7.2 Antigua and Barbuda 152
7.3 Aruba 153
7.4 Bahamas 153
7.5 Barbados 154
7.6 Bermuda 155
7.7 British Virgin Islands 155
7.8 Canada 156
7.9 Cayman Islands 157
7.10 Cuba 157
7.11 Dominica 158
7.12 Dominican Republic 159
7.13 Greenland 159
7.14 Grenada 160
7.15 Guadeloupe 161
7.16 Haiti 161
7.17 Jamaica 162
7.18 Martinique 163
7.19 Netherlands Antilles 163
7.20 Puerto Rico 164
7.21 St. Kitts and Nevis 165
7.22 St. Lucia 165
7.23 St. Vincent and the Grenadines 166
7.24 Trinidad and Tobago 167
7.25 United States 167
7.26 Virgin Islands, US 168
8 OCEANA 170
8.1 Executive Summary 170
8.2 American Samoa 171
8.3 Australia 172
8.4 Christmas Island 173
8.5 Cook Islands 173
8.6 Fiji 174
8.7 French Polynesia 174
8.8 Guam 175
8.9 Kiribati 176
8.10 Marshall Islands 176
8.11 Micronesia Federation 177
8.12 Nauru 177
8.13 New Caledonia 178
8.14 New Zealand 178
8.15 Niue 179
8.16 Norfolk Island 180
8.17 Northern Mariana Island 180
8.18 Palau 181
8.19 Solomon Islands 181
8.20 Tokelau 182
8.21 Tonga 182
8.22 Tuvalu 183
8.23 Vanuatu 183
8.24 Wallis and Futuna 184
8.25 Western Samoa 184
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 186
9.1 Disclaimers & Safe Harbor 186
9.2 User Agreement Provisions 187

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