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The 2007-2012 World Outlook for Quilted Cotton Mattress Protectors and Covers - Product Image

The 2007-2012 World Outlook for Quilted Cotton Mattress Protectors and Covers

  • ID: 490620
  • May 2006
  • Region: Global
  • 187 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA & THE MIDDLE EAST 18
3.1 Executive Summary 18
3.2 Afghanistan 19
3.3 Algeria 20
3.4 Angola 21
3.5 Armenia 22
3.6 Azerbaijan 23
3.7 Bahrain 23
3.8 Benin 24
3.9 Botswana 25
3.10 Burkina Faso 26
3.11 Burundi 26
3.12 Cameroon 27
3.13 Cape Verde 28
3.14 Central African Republic 28
3.15 Chad 29
3.16 Comoros 30
3.17 Congo (formerly Zaire) 30
3.18 Cote dIvoire 31
3.19 Djibouti 32
3.20 Egypt 32
3.21 Equatorial Guinea 33
3.22 Ethiopia 34
3.23 Gabon 35
3.24 Ghana 35
3.25 Guinea 36
3.26 Guinea-Bissau 37
3.27 Iran 37
3.28 Iraq 38
3.29 Israel 39
3.30 Jordan 40
3.31 Kenya 41
3.32 Kuwait 42
3.33 Kyrgyzstan 42
3.34 Lebanon 43
3.35 Lesotho 44
3.36 Liberia 44
3.37 Libya 45
3.38 Madagascar 46
3.39 Malawi 46
3.40 Mali 47
3.41 Mauritania 48
3.42 Mauritius 48
3.43 Morocco 49
3.44 Mozambique 50
3.45 Namibia 50
3.46 Niger 51
3.47 Nigeria 52
3.48 Oman 53
3.49 Pakistan 53
3.50 Palestine 54
3.51 Qatar 55
3.52 Republic of Congo 55
3.53 Reunion 56
3.54 Rwanda 57
3.55 Sao Tome E Principe 57
3.56 Saudi Arabia 58
3.57 Senegal 59
3.58 Sierra Leone 59
3.59 Somalia 60
3.60 South Africa 61
3.61 Sudan 62
3.62 Swaziland 62
3.63 Syrian Arab Republic 63
3.64 Tajikistan 64
3.65 Tanzania 64
3.66 The Gambia 65
3.67 Togo 66
3.68 Tunisia 66
3.69 Turkey 67
3.70 Turkmenistan 68
3.71 Uganda 69
3.72 United Arab Emirates 69
3.73 Uzbekistan 70
3.74 Western Sahara 71
3.75 Yemen 71
3.76 Zambia 72
3.77 Zimbabwe 73
4 ASIA 74
4.1 Executive Summary 74
4.2 Bangladesh 75
4.3 Bhutan 76
4.4 Brunei 77
4.5 Burma 77
4.6 Cambodia 78
4.7 China 79
4.8 Hong Kong 80
4.9 India 80
4.10 Indonesia 81
4.11 Japan 82
4.12 Laos 83
4.13 Macau 84
4.14 Malaysia 85
4.15 Maldives 86
4.16 Mongolia 86
4.17 Nepal 87
4.18 North Korea 88
4.19 Papua New Guinea 89
4.20 Philippines 89
4.21 Seychelles 90
4.22 Singapore 91
4.23 South Korea 91
4.24 Sri Lanka 92
4.25 Taiwan 93
4.26 Thailand 94
4.27 Vietnam 94
5 EUROPE 96
5.1 Executive Summary 96
5.2 Albania 97
5.3 Andorra 98
5.4 Austria 98
5.5 Belarus 99
5.6 Belgium 100
5.7 Bosnia and Herzegovina 101
5.8 Bulgaria 102
5.9 Croatia 103
5.10 Cyprus 103
5.11 Czech Republic 104
5.12 Denmark 105
5.13 Estonia 106
5.14 Finland 106
5.15 France 107
5.16 Georgia 108
5.17 Germany 109
5.18 Greece 110
5.19 Hungary 110
5.20 Iceland 111
5.21 Ireland 112
5.22 Italy 112
5.23 Kazakhstan 113
5.24 Latvia 114
5.25 Liechtenstein 115
5.26 Lithuania 116
5.27 Luxembourg 116
5.28 Malta 117
5.29 Moldova 118
5.30 Monaco 118
5.31 Netherlands 119
5.32 Norway 120
5.33 Poland 120
5.34 Portugal 121
5.35 Romania 122
5.36 Russia 123
5.37 San Marino 124
5.38 Slovakia 124
5.39 Slovenia 125
5.40 Spain 126
5.41 Sweden 127
5.42 Switzerland 128
5.43 Ukraine 129
5.44 United Kingdom 130
6 LATIN AMERICA 131
6.1 Executive Summary 131
6.2 Argentina 132
6.3 Belize 133
6.4 Bolivia 134
6.5 Brazil 134
6.6 Chile 135
6.7 Colombia 136
6.8 Costa Rica 137
6.9 Ecuador 138
6.10 El Salvador 139
6.11 Falkland Islands 139
6.12 French Guiana 140
6.13 Guatemala 141
6.14 Guyana 141
6.15 Honduras 142
6.16 Mexico 143
6.17 Nicaragua 144
6.18 Panama 144
6.19 Paraguay 145
6.20 Peru 146
6.21 Suriname 147
6.22 Uruguay 147
6.23 Venezuela 148
7 NORTH AMERICA & THE CARIBBEAN 150
7.1 Executive Summary 150
7.2 Antigua and Barbuda 151
7.3 Aruba 152
7.4 Bahamas 153
7.5 Barbados 153
7.6 Bermuda 154
7.7 British Virgin Islands 155
7.8 Canada 155
7.9 Cayman Islands 156
7.10 Cuba 157
7.11 Dominica 158
7.12 Dominican Republic 158
7.13 Greenland 159
7.14 Grenada 160
7.15 Guadeloupe 161
7.16 Haiti 161
7.17 Jamaica 162
7.18 Martinique 163
7.19 Netherlands Antilles 163
7.20 Puerto Rico 164
7.21 St. Kitts and Nevis 165
7.22 St. Lucia 165
7.23 St. Vincent and the Grenadines 166
7.24 Trinidad and Tobago 167
7.25 United States 167
7.26 Virgin Islands, US 168
8 OCEANA 170
8.1 Executive Summary 170
8.2 American Samoa 171
8.3 Australia 172
8.4 Christmas Island 173
8.5 Cook Islands 173
8.6 Fiji 174
8.7 French Polynesia 174
8.8 Guam 175
8.9 Kiribati 176
8.10 Marshall Islands 176
8.11 Micronesia Federation 177
8.12 Nauru 177
8.13 New Caledonia 178
8.14 New Zealand 178
8.15 Niue 179
8.16 Norfolk Island 180
8.17 Northern Mariana Island 180
8.18 Palau 181
8.19 Solomon Islands 181
8.20 Tokelau 182
8.21 Tonga 182
8.22 Tuvalu 183
8.23 Vanuatu 183
8.24 Wallis and Futuna 184
8.25 Western Samoa 184
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 186
9.1 Disclaimers & Safe Harbor 186
9.2 User Agreement Provisions 187

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