• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
The 2007-2012 World Outlook for All Types of Traffic Marking Paints Including Shelf Goods and Highway Department - Product Image

The 2007-2012 World Outlook for All Types of Traffic Marking Paints Including Shelf Goods and Highway Department

  • Published: May 2006
  • Region: Global
  • 199 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for all types of traffic READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 15
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 22
3.6 Burkina Faso 23
3.7 Burundi 23
3.8 Cameroon 24
3.9 Cape Verde 25
3.10 Central African Republic 25
3.11 Chad 26
3.12 Comoros 27
3.13 Congo (formerly Zaire) 27
3.14 Cote dIvoire 28
3.15 Djibouti 29
3.16 Egypt 30
3.17 Equatorial Guinea 31
3.18 Ethiopia 31
3.19 Gabon 32
3.20 Ghana 33
3.21 Guinea 34
3.22 Guinea-Bissau 34
3.23 Kenya 35
3.24 Lesotho 36
3.25 Liberia 36
3.26 Libya 37
3.27 Madagascar 38
3.28 Malawi 38
3.29 Mali 39
3.30 Mauritania 40
3.31 Mauritius 40
3.32 Morocco 41
3.33 Mozambique 42
3.34 Namibia 42
3.35 Niger 43
3.36 Nigeria 44
3.37 Republic of Congo 45
3.38 Reunion 45
3.39 Rwanda 46
3.40 Sao Tome E Principe 47
3.41 Senegal 47
3.42 Sierra Leone 48
3.43 Somalia 49
3.44 South Africa 50
3.45 Sudan 51
3.46 Swaziland 52
3.47 Tanzania 52
3.48 The Gambia 53
3.49 Togo 54
3.50 Tunisia 55
3.51 Uganda 56
3.52 Western Sahara 57
3.53 Zambia 57
3.54 Zimbabwe 58
4 ASIA 60
4.1 Executive Summary 60
4.2 Bangladesh 61
4.3 Bhutan 62
4.4 Brunei 63
4.5 Burma 64
4.6 Cambodia 65
4.7 China 65
4.8 Hong Kong 66
4.9 India 67
4.10 Indonesia 68
4.11 Japan 69
4.12 Laos 70
4.13 Macau 70
4.14 Malaysia 71
4.15 Maldives 72
4.16 Mongolia 73
4.17 Nepal 73
4.18 North Korea 74
4.19 Papua New Guinea 75
4.20 Philippines 75
4.21 Seychelles 76
4.22 Singapore 77
4.23 South Korea 78
4.24 Sri Lanka 79
4.25 Taiwan 80
4.26 Thailand 81
4.27 Vietnam 82
5 EUROPE 83
5.1 Executive Summary 83
5.2 Albania 84
5.3 Andorra 85
5.4 Austria 86
5.5 Belarus 87
5.6 Belgium 88
5.7 Bosnia and Herzegovina 89
5.8 Bulgaria 89
5.9 Croatia 90
5.10 Cyprus 91
5.11 Czech Republic 92
5.12 Denmark 93
5.13 Estonia 94
5.14 Finland 94
5.15 France 95
5.16 Georgia 96
5.17 Germany 97
5.18 Greece 98
5.19 Hungary 99
5.20 Iceland 100
5.21 Ireland 101
5.22 Italy 101
5.23 Kazakhstan 102
5.24 Latvia 103
5.25 Liechtenstein 104
5.26 Lithuania 105
5.27 Luxembourg 105
5.28 Malta 106
5.29 Moldova 107
5.30 Monaco 107
5.31 Netherlands 108
5.32 Norway 109
5.33 Poland 110
5.34 Portugal 111
5.35 Romania 112
5.36 Russia 113
5.37 San Marino 114
5.38 Slovakia 114
5.39 Slovenia 115
5.40 Spain 116
5.41 Sweden 117
5.42 Switzerland 118
5.43 Ukraine 119
5.44 United Kingdom 120
6 OCEANA 121
6.1 Executive Summary 121
6.2 American Samoa 122
6.3 Australia 123
6.4 Christmas Island 124
6.5 Cook Islands 124
6.6 Fiji 125
6.7 French Polynesia 126
6.8 Guam 126
6.9 Kiribati 127
6.10 Marshall Islands 128
6.11 Micronesia Federation 128
6.12 Nauru 129
6.13 New Caledonia 130
6.14 New Zealand 130
6.15 Niue 131
6.16 Norfolk Island 132
6.17 Northern Mariana Island 132
6.18 Palau 133
6.19 Solomon Islands 134
6.20 Tokelau 134
6.21 Tonga 135
6.22 Tuvalu 136
6.23 Vanuatu 136
6.24 Wallis and Futuna 137
6.25 Western Samoa 138
7 THE AMERICAS 139
7.1 Executive Summary 139
7.2 Antigua and Barbuda 140
7.3 Argentina 141
7.4 Aruba 142
7.5 Bahamas 142
7.6 Barbados 143
7.7 Belize 144
7.8 Bermuda 144
7.9 Bolivia 145
7.10 Brazil 146
7.11 British Virgin Islands 147
7.12 Canada 147
7.13 Cayman Islands 148
7.14 Chile 149
7.15 Colombia 150
7.16 Costa Rica 151
7.17 Cuba 151
7.18 Dominica 152
7.19 Dominican Republic 153
7.20 Ecuador 154
7.21 El Salvador 155
7.22 Falkland Islands 155
7.23 French Guiana 156
7.24 Greenland 157
7.25 Grenada 158
7.26 Guadeloupe 158
7.27 Guatemala 159
7.28 Guyana 160
7.29 Haiti 160
7.30 Honduras 161
7.31 Jamaica 162
7.32 Martinique 162
7.33 Mexico 163
7.34 Netherlands Antilles 164
7.35 Nicaragua 165
7.36 Panama 166
7.37 Paraguay 167
7.38 Peru 168
7.39 Puerto Rico 169
7.40 St. Kitts and Nevis 170
7.41 St. Lucia 170
7.42 St. Vincent and the Grenadines 171
7.43 Suriname 172
7.44 Trinidad and Tobago 172
7.45 United States 173
7.46 Uruguay 174
7.47 Venezuela 175
7.48 Virgin Islands, US 176
8 THE MIDDLE EAST 178
8.1 Executive Summary 178
8.2 Afghanistan 179
8.3 Armenia 180
8.4 Azerbaijan 181
8.5 Bahrain 182
8.6 Iran 183
8.7 Iraq 184
8.8 Israel 185
8.9 Jordan 186
8.10 Kuwait 186
8.11 Kyrgyzstan 187
8.12 Lebanon 188
8.13 Oman 188
8.14 Pakistan 189
8.15 Palestine 190
8.16 Qatar 190
8.17 Saudi Arabia 191
8.18 Syrian Arab Republic 192
8.19 Tajikistan 193
8.20 Turkey 193
8.21 Turkmenistan 194
8.22 United Arab Emirates 195
8.23 Uzbekistan 196
8.24 Yemen 197
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 198
9.1 Disclaimers & Safe Harbor 198
9.2 User Agreement Provisions 199

Note: Product cover images may vary from those shown

RELATED PRODUCTS