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The 2007-2012 Outlook for Ready-To-Serve Oat Breakfast Foods Mixed with Fruit and Nuts Excluding Infant Cereals in the United States - Product Image

The 2007-2012 Outlook for Ready-To-Serve Oat Breakfast Foods Mixed with Fruit and Nuts Excluding Infant Cereals in the United States

  • ID: 491319
  • September 2006
  • Region: United States
  • 519 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for ready-to-serve READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 55
3.9 Cities Sorted by Rank - Hawaii 56
3.10 Cities Sorted by Zipcode - Hawaii 58
3.11 Latent Demand by Year - Nevada 60
3.12 Cities Sorted by Rank - Nevada 61
3.13 Cities Sorted by Zipcode - Nevada 62
3.14 Latent Demand by Year - Oregon 64
3.15 Cities Sorted by Rank - Oregon 65
3.16 Cities Sorted by Zipcode - Oregon 67
3.17 Latent Demand by Year - Washington 71
3.18 Cities Sorted by Rank - Washington 72
3.19 Cities Sorted by Zipcode - Washington 77
4 GREAT LAKES 84
4.1 Executive Summary 84
4.2 Latent Demand by Year - Illinois 86
4.3 Cities Sorted by Rank - Illinois 87
4.4 Cities Sorted by Zipcode - Illinois 96
4.5 Latent Demand by Year - Indiana 106
4.6 Cities Sorted by Rank - Indiana 107
4.7 Cities Sorted by Zipcode - Indiana 111
4.8 Latent Demand by Year - Michigan 115
4.9 Cities Sorted by Rank - Michigan 116
4.10 Cities Sorted by Zipcode - Michigan 122
4.11 Latent Demand by Year - Ohio 128
4.12 Cities Sorted by Rank - Ohio 129
4.13 Cities Sorted by Zipcode - Ohio 137
4.14 Latent Demand by Year - Wisconsin 146
4.15 Cities Sorted by Rank - Wisconsin 147
4.16 Cities Sorted by Zipcode - Wisconsin 153
5 MID-ATLANTIC 160
5.1 Executive Summary 160
5.2 Latent Demand by Year - Delaware 162
5.3 Cities Sorted by Rank - Delaware 163
5.4 Cities Sorted by Zipcode - Delaware 164
5.5 Latent Demand by Year - District of Columbia 164
5.6 Cities Sorted by Rank - District of Columbia 166
5.7 Cities Sorted by Zipcode - District of Columbia 166
5.8 Latent Demand by Year - Maryland 167
5.9 Cities Sorted by Rank - Maryland 168
5.10 Cities Sorted by Zipcode - Maryland 173
5.11 Latent Demand by Year - New Jersey 179
5.12 Cities Sorted by Rank - New Jersey 180
5.13 Cities Sorted by Zipcode - New Jersey 188
5.14 Latent Demand by Year - New York 196
5.15 Cities Sorted by Rank - New York 197
5.16 Cities Sorted by Zipcode - New York 215
5.17 Latent Demand by Year - Pennsylvania 233
5.18 Cities Sorted by Rank - Pennsylvania 234
5.19 Cities Sorted by Zipcode - Pennsylvania 243
6 NEW ENGLAND 253
6.1 Executive Summary 253
6.2 Latent Demand by Year - Connecticut 255
6.3 Cities Sorted by Rank - Connecticut 256
6.4 Cities Sorted by Zipcode - Connecticut 260
6.5 Latent Demand by Year - Maine 265
6.6 Cities Sorted by Rank - Maine 266
6.7 Cities Sorted by Zipcode - Maine 269
6.8 Latent Demand by Year - Massachusetts 272
6.9 Cities Sorted by Rank - Massachusetts 273
6.10 Cities Sorted by Zipcode - Massachusetts 280
6.11 Latent Demand by Year - New Hampshire 287
6.12 Cities Sorted by Rank - New Hampshire 288
6.13 Cities Sorted by Zipcode - New Hampshire 291
6.14 Latent Demand by Year - Rhode Island 294
6.15 Cities Sorted by Rank - Rhode Island 295
6.16 Cities Sorted by Zipcode - Rhode Island 296
6.17 Latent Demand by Year - Vermont 298
6.18 Cities Sorted by Rank - Vermont 299
6.19 Cities Sorted by Zipcode - Vermont 300
7 PLAINS 303
7.1 Executive Summary 303
7.2 Latent Demand by Year - Iowa 305
7.3 Cities Sorted by Rank - Iowa 306
7.4 Cities Sorted by Zipcode - Iowa 308
7.5 Latent Demand by Year - Kansas 311
7.6 Cities Sorted by Rank - Kansas 312
7.7 Cities Sorted by Zipcode - Kansas 314
7.8 Latent Demand by Year - Minnesota 316
7.9 Cities Sorted by Rank - Minnesota 317
7.10 Cities Sorted by Zipcode - Minnesota 321
7.11 Latent Demand by Year - Missouri 326
7.12 Cities Sorted by Rank - Missouri 327
7.13 Cities Sorted by Zipcode - Missouri 331
7.14 Latent Demand by Year - Nebraska 336
7.15 Cities Sorted by Rank - Nebraska 337
7.16 Cities Sorted by Zipcode - Nebraska 338
7.17 Latent Demand by Year - North Dakota 340
7.18 Cities Sorted by Rank - North Dakota 341
7.19 Cities Sorted by Zipcode - North Dakota 342
7.20 Latent Demand by Year - South Dakota 343
7.21 Cities Sorted by Rank - South Dakota 344
7.22 Cities Sorted by Zipcode - South Dakota 345
8 ROCKIES 346
8.1 Executive Summary 346
8.2 Latent Demand by Year - Colorado 348
8.3 Cities Sorted by Rank - Colorado 349
8.4 Cities Sorted by Zipcode - Colorado 352
8.5 Latent Demand by Year - Idaho 355
8.6 Cities Sorted by Rank - Idaho 356
8.7 Cities Sorted by Zipcode - Idaho 357
8.8 Latent Demand by Year - Montana 359
8.9 Cities Sorted by Rank - Montana 360
8.10 Cities Sorted by Zipcode - Montana 361
8.11 Latent Demand by Year - Utah 362
8.12 Cities Sorted by Rank - Utah 363
8.13 Cities Sorted by Zipcode - Utah 366
8.14 Latent Demand by Year - Wyoming 369
8.15 Cities Sorted by Rank - Wyoming 370
8.16 Cities Sorted by Zipcode - Wyoming 371
9 SOUTHEAST 372
9.1 Executive Summary 372
9.2 Latent Demand by Year - Alabama 374
9.3 Cities Sorted by Rank - Alabama 375
9.4 Cities Sorted by Zipcode - Alabama 378
9.5 Latent Demand by Year - Arkansas 382
9.6 Cities Sorted by Rank - Arkansas 383
9.7 Cities Sorted by Zipcode - Arkansas 385
9.8 Latent Demand by Year - Florida 387
9.9 Cities Sorted by Rank - Florida 388
9.10 Cities Sorted by Zipcode - Florida 400
9.11 Latent Demand by Year - Georgia 412
9.12 Cities Sorted by Rank - Georgia 413
9.13 Cities Sorted by Zipcode - Georgia 417
9.14 Latent Demand by Year - Kentucky 422
9.15 Cities Sorted by Rank - Kentucky 423
9.16 Cities Sorted by Zipcode - Kentucky 426
9.17 Latent Demand by Year - Louisiana 429
9.18 Cities Sorted by Rank - Louisiana 430
9.19 Cities Sorted by Zipcode - Louisiana 433
9.20 Latent Demand by Year - Mississippi 436
9.21 Cities Sorted by Rank - Mississippi 437
9.22 Cities Sorted by Zipcode - Mississippi 439
9.23 Latent Demand by Year - North Carolina 441
9.24 Cities Sorted by Rank - North Carolina 442
9.25 Cities Sorted by Zipcode - North Carolina 446
9.26 Latent Demand by Year - South Carolina 451
9.27 Cities Sorted by Rank - South Carolina 452
9.28 Cities Sorted by Zipcode - South Carolina 454
9.29 Latent Demand by Year - Tennessee 457
9.30 Cities Sorted by Rank - Tennessee 458
9.31 Cities Sorted by Zipcode - Tennessee 461
9.32 Latent Demand by Year - Virginia 465
9.33 Cities Sorted by Rank - Virginia 466
9.34 Cities Sorted by Zipcode - Virginia 469
9.35 Latent Demand by Year - West Virginia 473
9.36 Cities Sorted by Rank - West Virginia 474
9.37 Cities Sorted by Zipcode - West Virginia 475
10 SOUTHWEST 477
10.1 Executive Summary 477
10.2 Latent Demand by Year - Arizona 479
10.3 Cities Sorted by Rank - Arizona 480
10.4 Cities Sorted by Zipcode - Arizona 482
10.5 Latent Demand by Year - New Mexico 485
10.6 Cities Sorted by Rank - New Mexico 486
10.7 Cities Sorted by Zipcode - New Mexico 487
10.8 Latent Demand by Year - Oklahoma 489
10.9 Cities Sorted by Rank - Oklahoma 490
10.10 Cities Sorted by Zipcode - Oklahoma 492
10.11 Latent Demand by Year - Texas 494
10.12 Cities Sorted by Rank - Texas 495
10.13 Cities Sorted by Zipcode - Texas 505
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 517
12 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 518
12.1 Disclaimers & Safe Harbor 518
12.2 User Agreement Provisions 519

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