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The 2007-2012 Outlook for Retail Bakery Doughnuts in the United States - Product Image

The 2007-2012 Outlook for Retail Bakery Doughnuts in the United States

  • ID: 491576
  • September 2006
  • Region: United States
  • 534 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for retail READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 38
3.8 Latent Demand by Year - Hawaii 55
3.9 Cities Sorted by Rank - Hawaii 56
3.10 Cities Sorted by Zipcode - Hawaii 57
3.11 Latent Demand by Year - Nevada 59
3.12 Cities Sorted by Rank - Nevada 60
3.13 Cities Sorted by Zipcode - Nevada 61
3.14 Latent Demand by Year - Oregon 62
3.15 Cities Sorted by Rank - Oregon 63
3.16 Cities Sorted by Zipcode - Oregon 66
3.17 Latent Demand by Year - Washington 69
3.18 Cities Sorted by Rank - Washington 70
3.19 Cities Sorted by Zipcode - Washington 75
4 GREAT LAKES 82
4.1 Executive Summary 82
4.2 Latent Demand by Year - Illinois 84
4.3 Cities Sorted by Rank - Illinois 85
4.4 Cities Sorted by Zipcode - Illinois 95
4.5 Latent Demand by Year - Indiana 105
4.6 Cities Sorted by Rank - Indiana 106
4.7 Cities Sorted by Zipcode - Indiana 110
4.8 Latent Demand by Year - Michigan 114
4.9 Cities Sorted by Rank - Michigan 115
4.10 Cities Sorted by Zipcode - Michigan 121
4.11 Latent Demand by Year - Ohio 127
4.12 Cities Sorted by Rank - Ohio 128
4.13 Cities Sorted by Zipcode - Ohio 137
4.14 Latent Demand by Year - Wisconsin 146
4.15 Cities Sorted by Rank - Wisconsin 147
4.16 Cities Sorted by Zipcode - Wisconsin 154
5 MID-ATLANTIC 161
5.1 Executive Summary 161
5.2 Latent Demand by Year - Delaware 163
5.3 Cities Sorted by Rank - Delaware 164
5.4 Cities Sorted by Zipcode - Delaware 164
5.5 Latent Demand by Year - District of Columbia 165
5.6 Cities Sorted by Rank - District of Columbia 167
5.7 Cities Sorted by Zipcode - District of Columbia 167
5.8 Latent Demand by Year - Maryland 168
5.9 Cities Sorted by Rank - Maryland 169
5.10 Cities Sorted by Zipcode - Maryland 174
5.11 Latent Demand by Year - New Jersey 180
5.12 Cities Sorted by Rank - New Jersey 181
5.13 Cities Sorted by Zipcode - New Jersey 189
5.14 Latent Demand by Year - New York 198
5.15 Cities Sorted by Rank - New York 199
5.16 Cities Sorted by Zipcode - New York 218
5.17 Latent Demand by Year - Pennsylvania 238
5.18 Cities Sorted by Rank - Pennsylvania 239
5.19 Cities Sorted by Zipcode - Pennsylvania 249
6 NEW ENGLAND 260
6.1 Executive Summary 260
6.2 Latent Demand by Year - Connecticut 262
6.3 Cities Sorted by Rank - Connecticut 263
6.4 Cities Sorted by Zipcode - Connecticut 267
6.5 Latent Demand by Year - Maine 272
6.6 Cities Sorted by Rank - Maine 273
6.7 Cities Sorted by Zipcode - Maine 276
6.8 Latent Demand by Year - Massachusetts 280
6.9 Cities Sorted by Rank - Massachusetts 281
6.10 Cities Sorted by Zipcode - Massachusetts 288
6.11 Latent Demand by Year - New Hampshire 296
6.12 Cities Sorted by Rank - New Hampshire 297
6.13 Cities Sorted by Zipcode - New Hampshire 300
6.14 Latent Demand by Year - Rhode Island 304
6.15 Cities Sorted by Rank - Rhode Island 305
6.16 Cities Sorted by Zipcode - Rhode Island 306
6.17 Latent Demand by Year - Vermont 307
6.18 Cities Sorted by Rank - Vermont 308
6.19 Cities Sorted by Zipcode - Vermont 309
7 PLAINS 312
7.1 Executive Summary 312
7.2 Latent Demand by Year - Iowa 314
7.3 Cities Sorted by Rank - Iowa 315
7.4 Cities Sorted by Zipcode - Iowa 318
7.5 Latent Demand by Year - Kansas 321
7.6 Cities Sorted by Rank - Kansas 322
7.7 Cities Sorted by Zipcode - Kansas 324
7.8 Latent Demand by Year - Minnesota 326
7.9 Cities Sorted by Rank - Minnesota 327
7.10 Cities Sorted by Zipcode - Minnesota 331
7.11 Latent Demand by Year - Missouri 337
7.12 Cities Sorted by Rank - Missouri 338
7.13 Cities Sorted by Zipcode - Missouri 342
7.14 Latent Demand by Year - Nebraska 347
7.15 Cities Sorted by Rank - Nebraska 348
7.16 Cities Sorted by Zipcode - Nebraska 349
7.17 Latent Demand by Year - North Dakota 351
7.18 Cities Sorted by Rank - North Dakota 352
7.19 Cities Sorted by Zipcode - North Dakota 352
7.20 Latent Demand by Year - South Dakota 354
7.21 Cities Sorted by Rank - South Dakota 355
7.22 Cities Sorted by Zipcode - South Dakota 355
8 ROCKIES 357
8.1 Executive Summary 357
8.2 Latent Demand by Year - Colorado 359
8.3 Cities Sorted by Rank - Colorado 360
8.4 Cities Sorted by Zipcode - Colorado 363
8.5 Latent Demand by Year - Idaho 366
8.6 Cities Sorted by Rank - Idaho 367
8.7 Cities Sorted by Zipcode - Idaho 368
8.8 Latent Demand by Year - Montana 370
8.9 Cities Sorted by Rank - Montana 371
8.10 Cities Sorted by Zipcode - Montana 372
8.11 Latent Demand by Year - Utah 373
8.12 Cities Sorted by Rank - Utah 374
8.13 Cities Sorted by Zipcode - Utah 376
8.14 Latent Demand by Year - Wyoming 380
8.15 Cities Sorted by Rank - Wyoming 381
8.16 Cities Sorted by Zipcode - Wyoming 381
9 SOUTHEAST 383
9.1 Executive Summary 383
9.2 Latent Demand by Year - Alabama 385
9.3 Cities Sorted by Rank - Alabama 386
9.4 Cities Sorted by Zipcode - Alabama 389
9.5 Latent Demand by Year - Arkansas 393
9.6 Cities Sorted by Rank - Arkansas 394
9.7 Cities Sorted by Zipcode - Arkansas 396
9.8 Latent Demand by Year - Florida 398
9.9 Cities Sorted by Rank - Florida 399
9.10 Cities Sorted by Zipcode - Florida 411
9.11 Latent Demand by Year - Georgia 424
9.12 Cities Sorted by Rank - Georgia 425
9.13 Cities Sorted by Zipcode - Georgia 429
9.14 Latent Demand by Year - Kentucky 434
9.15 Cities Sorted by Rank - Kentucky 435
9.16 Cities Sorted by Zipcode - Kentucky 438
9.17 Latent Demand by Year - Louisiana 441
9.18 Cities Sorted by Rank - Louisiana 442
9.19 Cities Sorted by Zipcode - Louisiana 445
9.20 Latent Demand by Year - Mississippi 448
9.21 Cities Sorted by Rank - Mississippi 449
9.22 Cities Sorted by Zipcode - Mississippi 451
9.23 Latent Demand by Year - North Carolina 453
9.24 Cities Sorted by Rank - North Carolina 454
9.25 Cities Sorted by Zipcode - North Carolina 459
9.26 Latent Demand by Year - South Carolina 464
9.27 Cities Sorted by Rank - South Carolina 465
9.28 Cities Sorted by Zipcode - South Carolina 467
9.29 Latent Demand by Year - Tennessee 471
9.30 Cities Sorted by Rank - Tennessee 472
9.31 Cities Sorted by Zipcode - Tennessee 475
9.32 Latent Demand by Year - Virginia 479
9.33 Cities Sorted by Rank - Virginia 480
9.34 Cities Sorted by Zipcode - Virginia 483
9.35 Latent Demand by Year - West Virginia 488
9.36 Cities Sorted by Rank - West Virginia 489
9.37 Cities Sorted by Zipcode - West Virginia 490
10 SOUTHWEST 491
10.1 Executive Summary 491
10.2 Latent Demand by Year - Arizona 492
10.3 Cities Sorted by Rank - Arizona 493
10.4 Cities Sorted by Zipcode - Arizona 495
10.5 Latent Demand by Year - New Mexico 499
10.6 Cities Sorted by Rank - New Mexico 500
10.7 Cities Sorted by Zipcode - New Mexico 501
10.8 Latent Demand by Year - Oklahoma 503
10.9 Cities Sorted by Rank - Oklahoma 504
10.10 Cities Sorted by Zipcode - Oklahoma 506
10.11 Latent Demand by Year - Texas 508
10.12 Cities Sorted by Rank - Texas 509
10.13 Cities Sorted by Zipcode - Texas 521
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 533
11.1 Disclaimers & Safe Harbor 533
11.2 User Agreement Provisions 534

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