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The 2007-2012 Outlook for Frozen Hamburger and Wiener Rolls in the United States - Product Image

The 2007-2012 Outlook for Frozen Hamburger and Wiener Rolls in the United States

  • Published: September 2006
  • Region: United States
  • 708 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for frozen READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 81
3.18 Cities Sorted by Rank - Washington 82
3.19 Cities Sorted by Zipcode - Washington 89
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 113
4.5 Latent Demand by Year - Indiana 128
4.6 Cities Sorted by Rank - Indiana 129
4.7 Cities Sorted by Zipcode - Indiana 135
4.8 Latent Demand by Year - Michigan 142
4.9 Cities Sorted by Rank - Michigan 143
4.10 Cities Sorted by Zipcode - Michigan 151
4.11 Latent Demand by Year - Ohio 161
4.12 Cities Sorted by Rank - Ohio 162
4.13 Cities Sorted by Zipcode - Ohio 174
4.14 Latent Demand by Year - Wisconsin 188
4.15 Cities Sorted by Rank - Wisconsin 189
4.16 Cities Sorted by Zipcode - Wisconsin 199
5 MID-ATLANTIC 210
5.1 Executive Summary 210
5.2 Latent Demand by Year - Delaware 212
5.3 Cities Sorted by Rank - Delaware 213
5.4 Cities Sorted by Zipcode - Delaware 214
5.5 Latent Demand by Year - District of Columbia 215
5.6 Cities Sorted by Rank - District of Columbia 216
5.7 Cities Sorted by Zipcode - District of Columbia 216
5.8 Latent Demand by Year - Maryland 217
5.9 Cities Sorted by Rank - Maryland 218
5.10 Cities Sorted by Zipcode - Maryland 224
5.11 Latent Demand by Year - New Jersey 230
5.12 Cities Sorted by Rank - New Jersey 231
5.13 Cities Sorted by Zipcode - New Jersey 240
5.14 Latent Demand by Year - New York 249
5.15 Cities Sorted by Rank - New York 250
5.16 Cities Sorted by Zipcode - New York 276
5.17 Latent Demand by Year - Pennsylvania 303
5.18 Cities Sorted by Rank - Pennsylvania 304
5.19 Cities Sorted by Zipcode - Pennsylvania 320
6 NEW ENGLAND 337
6.1 Executive Summary 337
6.2 Latent Demand by Year - Connecticut 339
6.3 Cities Sorted by Rank - Connecticut 340
6.4 Cities Sorted by Zipcode - Connecticut 344
6.5 Latent Demand by Year - Maine 349
6.6 Cities Sorted by Rank - Maine 350
6.7 Cities Sorted by Zipcode - Maine 355
6.8 Latent Demand by Year - Massachusetts 361
6.9 Cities Sorted by Rank - Massachusetts 362
6.10 Cities Sorted by Zipcode - Massachusetts 370
6.11 Latent Demand by Year - New Hampshire 379
6.12 Cities Sorted by Rank - New Hampshire 380
6.13 Cities Sorted by Zipcode - New Hampshire 384
6.14 Latent Demand by Year - Rhode Island 388
6.15 Cities Sorted by Rank - Rhode Island 389
6.16 Cities Sorted by Zipcode - Rhode Island 390
6.17 Latent Demand by Year - Vermont 392
6.18 Cities Sorted by Rank - Vermont 393
6.19 Cities Sorted by Zipcode - Vermont 396
7 PLAINS 400
7.1 Executive Summary 400
7.2 Latent Demand by Year - Iowa 402
7.3 Cities Sorted by Rank - Iowa 403
7.4 Cities Sorted by Zipcode - Iowa 408
7.5 Latent Demand by Year - Kansas 413
7.6 Cities Sorted by Rank - Kansas 414
7.7 Cities Sorted by Zipcode - Kansas 417
7.8 Latent Demand by Year - Minnesota 421
7.9 Cities Sorted by Rank - Minnesota 422
7.10 Cities Sorted by Zipcode - Minnesota 428
7.11 Latent Demand by Year - Missouri 436
7.12 Cities Sorted by Rank - Missouri 437
7.13 Cities Sorted by Zipcode - Missouri 443
7.14 Latent Demand by Year - Nebraska 450
7.15 Cities Sorted by Rank - Nebraska 451
7.16 Cities Sorted by Zipcode - Nebraska 453
7.17 Latent Demand by Year - North Dakota 455
7.18 Cities Sorted by Rank - North Dakota 456
7.19 Cities Sorted by Zipcode - North Dakota 456
7.20 Latent Demand by Year - South Dakota 458
7.21 Cities Sorted by Rank - South Dakota 459
7.22 Cities Sorted by Zipcode - South Dakota 460
8 ROCKIES 462
8.1 Executive Summary 462
8.2 Latent Demand by Year - Colorado 464
8.3 Cities Sorted by Rank - Colorado 465
8.4 Cities Sorted by Zipcode - Colorado 469
8.5 Latent Demand by Year - Idaho 473
8.6 Cities Sorted by Rank - Idaho 474
8.7 Cities Sorted by Zipcode - Idaho 475
8.8 Latent Demand by Year - Montana 478
8.9 Cities Sorted by Rank - Montana 479
8.10 Cities Sorted by Zipcode - Montana 480
8.11 Latent Demand by Year - Utah 483
8.12 Cities Sorted by Rank - Utah 484
8.13 Cities Sorted by Zipcode - Utah 487
8.14 Latent Demand by Year - Wyoming 491
8.15 Cities Sorted by Rank - Wyoming 492
8.16 Cities Sorted by Zipcode - Wyoming 493
9 SOUTHEAST 495
9.1 Executive Summary 495
9.2 Latent Demand by Year - Alabama 497
9.3 Cities Sorted by Rank - Alabama 498
9.4 Cities Sorted by Zipcode - Alabama 503
9.5 Latent Demand by Year - Arkansas 508
9.6 Cities Sorted by Rank - Arkansas 509
9.7 Cities Sorted by Zipcode - Arkansas 512
9.8 Latent Demand by Year - Florida 516
9.9 Cities Sorted by Rank - Florida 517
9.10 Cities Sorted by Zipcode - Florida 532
9.11 Latent Demand by Year - Georgia 548
9.12 Cities Sorted by Rank - Georgia 549
9.13 Cities Sorted by Zipcode - Georgia 555
9.14 Latent Demand by Year - Kentucky 563
9.15 Cities Sorted by Rank - Kentucky 564
9.16 Cities Sorted by Zipcode - Kentucky 568
9.17 Latent Demand by Year - Louisiana 573
9.18 Cities Sorted by Rank - Louisiana 574
9.19 Cities Sorted by Zipcode - Louisiana 578
9.20 Latent Demand by Year - Mississippi 584
9.21 Cities Sorted by Rank - Mississippi 585
9.22 Cities Sorted by Zipcode - Mississippi 588
9.23 Latent Demand by Year - North Carolina 591
9.24 Cities Sorted by Rank - North Carolina 592
9.25 Cities Sorted by Zipcode - North Carolina 599
9.26 Latent Demand by Year - South Carolina 607
9.27 Cities Sorted by Rank - South Carolina 608
9.28 Cities Sorted by Zipcode - South Carolina 612
9.29 Latent Demand by Year - Tennessee 618
9.30 Cities Sorted by Rank - Tennessee 619
9.31 Cities Sorted by Zipcode - Tennessee 624
9.32 Latent Demand by Year - Virginia 630
9.33 Cities Sorted by Rank - Virginia 631
9.34 Cities Sorted by Zipcode - Virginia 635
9.35 Latent Demand by Year - West Virginia 641
9.36 Cities Sorted by Rank - West Virginia 642
9.37 Cities Sorted by Zipcode - West Virginia 644
10 SOUTHWEST 647
10.1 Executive Summary 647
10.2 Latent Demand by Year - Arizona 648
10.3 Cities Sorted by Rank - Arizona 649
10.4 Cities Sorted by Zipcode - Arizona 652
10.5 Latent Demand by Year - New Mexico 657
10.6 Cities Sorted by Rank - New Mexico 658
10.7 Cities Sorted by Zipcode - New Mexico 660
10.8 Latent Demand by Year - Oklahoma 662
10.9 Cities Sorted by Rank - Oklahoma 663
10.10 Cities Sorted by Zipcode - Oklahoma 666
10.11 Latent Demand by Year - Texas 671
10.12 Cities Sorted by Rank - Texas 672
10.13 Cities Sorted by Zipcode - Texas 689
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 707
11.1 Disclaimers & Safe Harbor 707
11.2 User Agreement Provisions 708

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