• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD
The 2007-2012 Outlook for Frozen Yeast-Raised Doughnuts in the United States - Product Image

The 2007-2012 Outlook for Frozen Yeast-Raised Doughnuts in the United States

  • ID: 491591
  • September 2006
  • Region: United States
  • 541 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for frozen READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 38
3.8 Latent Demand by Year - Hawaii 55
3.9 Cities Sorted by Rank - Hawaii 56
3.10 Cities Sorted by Zipcode - Hawaii 57
3.11 Latent Demand by Year - Nevada 60
3.12 Cities Sorted by Rank - Nevada 61
3.13 Cities Sorted by Zipcode - Nevada 62
3.14 Latent Demand by Year - Oregon 63
3.15 Cities Sorted by Rank - Oregon 64
3.16 Cities Sorted by Zipcode - Oregon 67
3.17 Latent Demand by Year - Washington 70
3.18 Cities Sorted by Rank - Washington 71
3.19 Cities Sorted by Zipcode - Washington 76
4 GREAT LAKES 83
4.1 Executive Summary 83
4.2 Latent Demand by Year - Illinois 85
4.3 Cities Sorted by Rank - Illinois 86
4.4 Cities Sorted by Zipcode - Illinois 96
4.5 Latent Demand by Year - Indiana 107
4.6 Cities Sorted by Rank - Indiana 108
4.7 Cities Sorted by Zipcode - Indiana 112
4.8 Latent Demand by Year - Michigan 116
4.9 Cities Sorted by Rank - Michigan 117
4.10 Cities Sorted by Zipcode - Michigan 123
4.11 Latent Demand by Year - Ohio 129
4.12 Cities Sorted by Rank - Ohio 130
4.13 Cities Sorted by Zipcode - Ohio 139
4.14 Latent Demand by Year - Wisconsin 149
4.15 Cities Sorted by Rank - Wisconsin 150
4.16 Cities Sorted by Zipcode - Wisconsin 157
5 MID-ATLANTIC 164
5.1 Executive Summary 164
5.2 Latent Demand by Year - Delaware 166
5.3 Cities Sorted by Rank - Delaware 167
5.4 Cities Sorted by Zipcode - Delaware 167
5.5 Latent Demand by Year - District of Columbia 168
5.6 Cities Sorted by Rank - District of Columbia 170
5.7 Cities Sorted by Zipcode - District of Columbia 170
5.8 Latent Demand by Year - Maryland 171
5.9 Cities Sorted by Rank - Maryland 172
5.10 Cities Sorted by Zipcode - Maryland 177
5.11 Latent Demand by Year - New Jersey 183
5.12 Cities Sorted by Rank - New Jersey 184
5.13 Cities Sorted by Zipcode - New Jersey 192
5.14 Latent Demand by Year - New York 201
5.15 Cities Sorted by Rank - New York 202
5.16 Cities Sorted by Zipcode - New York 221
5.17 Latent Demand by Year - Pennsylvania 241
5.18 Cities Sorted by Rank - Pennsylvania 242
5.19 Cities Sorted by Zipcode - Pennsylvania 252
6 NEW ENGLAND 264
6.1 Executive Summary 264
6.2 Latent Demand by Year - Connecticut 266
6.3 Cities Sorted by Rank - Connecticut 267
6.4 Cities Sorted by Zipcode - Connecticut 271
6.5 Latent Demand by Year - Maine 276
6.6 Cities Sorted by Rank - Maine 277
6.7 Cities Sorted by Zipcode - Maine 280
6.8 Latent Demand by Year - Massachusetts 284
6.9 Cities Sorted by Rank - Massachusetts 285
6.10 Cities Sorted by Zipcode - Massachusetts 292
6.11 Latent Demand by Year - New Hampshire 300
6.12 Cities Sorted by Rank - New Hampshire 301
6.13 Cities Sorted by Zipcode - New Hampshire 304
6.14 Latent Demand by Year - Rhode Island 308
6.15 Cities Sorted by Rank - Rhode Island 309
6.16 Cities Sorted by Zipcode - Rhode Island 310
6.17 Latent Demand by Year - Vermont 311
6.18 Cities Sorted by Rank - Vermont 312
6.19 Cities Sorted by Zipcode - Vermont 313
7 PLAINS 316
7.1 Executive Summary 316
7.2 Latent Demand by Year - Iowa 318
7.3 Cities Sorted by Rank - Iowa 319
7.4 Cities Sorted by Zipcode - Iowa 322
7.5 Latent Demand by Year - Kansas 325
7.6 Cities Sorted by Rank - Kansas 326
7.7 Cities Sorted by Zipcode - Kansas 328
7.8 Latent Demand by Year - Minnesota 330
7.9 Cities Sorted by Rank - Minnesota 331
7.10 Cities Sorted by Zipcode - Minnesota 335
7.11 Latent Demand by Year - Missouri 341
7.12 Cities Sorted by Rank - Missouri 342
7.13 Cities Sorted by Zipcode - Missouri 346
7.14 Latent Demand by Year - Nebraska 351
7.15 Cities Sorted by Rank - Nebraska 352
7.16 Cities Sorted by Zipcode - Nebraska 353
7.17 Latent Demand by Year - North Dakota 355
7.18 Cities Sorted by Rank - North Dakota 356
7.19 Cities Sorted by Zipcode - North Dakota 356
7.20 Latent Demand by Year - South Dakota 358
7.21 Cities Sorted by Rank - South Dakota 359
7.22 Cities Sorted by Zipcode - South Dakota 359
8 ROCKIES 361
8.1 Executive Summary 361
8.2 Latent Demand by Year - Colorado 363
8.3 Cities Sorted by Rank - Colorado 364
8.4 Cities Sorted by Zipcode - Colorado 367
8.5 Latent Demand by Year - Idaho 370
8.6 Cities Sorted by Rank - Idaho 371
8.7 Cities Sorted by Zipcode - Idaho 372
8.8 Latent Demand by Year - Montana 374
8.9 Cities Sorted by Rank - Montana 375
8.10 Cities Sorted by Zipcode - Montana 376
8.11 Latent Demand by Year - Utah 377
8.12 Cities Sorted by Rank - Utah 378
8.13 Cities Sorted by Zipcode - Utah 380
8.14 Latent Demand by Year - Wyoming 384
8.15 Cities Sorted by Rank - Wyoming 385
8.16 Cities Sorted by Zipcode - Wyoming 385
9 SOUTHEAST 387
9.1 Executive Summary 387
9.2 Latent Demand by Year - Alabama 389
9.3 Cities Sorted by Rank - Alabama 390
9.4 Cities Sorted by Zipcode - Alabama 393
9.5 Latent Demand by Year - Arkansas 397
9.6 Cities Sorted by Rank - Arkansas 398
9.7 Cities Sorted by Zipcode - Arkansas 400
9.8 Latent Demand by Year - Florida 403
9.9 Cities Sorted by Rank - Florida 404
9.10 Cities Sorted by Zipcode - Florida 416
9.11 Latent Demand by Year - Georgia 429
9.12 Cities Sorted by Rank - Georgia 430
9.13 Cities Sorted by Zipcode - Georgia 434
9.14 Latent Demand by Year - Kentucky 440
9.15 Cities Sorted by Rank - Kentucky 441
9.16 Cities Sorted by Zipcode - Kentucky 444
9.17 Latent Demand by Year - Louisiana 447
9.18 Cities Sorted by Rank - Louisiana 448
9.19 Cities Sorted by Zipcode - Louisiana 451
9.20 Latent Demand by Year - Mississippi 454
9.21 Cities Sorted by Rank - Mississippi 455
9.22 Cities Sorted by Zipcode - Mississippi 457
9.23 Latent Demand by Year - North Carolina 459
9.24 Cities Sorted by Rank - North Carolina 460
9.25 Cities Sorted by Zipcode - North Carolina 465
9.26 Latent Demand by Year - South Carolina 470
9.27 Cities Sorted by Rank - South Carolina 471
9.28 Cities Sorted by Zipcode - South Carolina 473
9.29 Latent Demand by Year - Tennessee 477
9.30 Cities Sorted by Rank - Tennessee 478
9.31 Cities Sorted by Zipcode - Tennessee 481
9.32 Latent Demand by Year - Virginia 486
9.33 Cities Sorted by Rank - Virginia 487
9.34 Cities Sorted by Zipcode - Virginia 490
9.35 Latent Demand by Year - West Virginia 495
9.36 Cities Sorted by Rank - West Virginia 496
9.37 Cities Sorted by Zipcode - West Virginia 497
10 SOUTHWEST 498
10.1 Executive Summary 498
10.2 Latent Demand by Year - Arizona 499
10.3 Cities Sorted by Rank - Arizona 500
10.4 Cities Sorted by Zipcode - Arizona 502
10.5 Latent Demand by Year - New Mexico 506
10.6 Cities Sorted by Rank - New Mexico 507
10.7 Cities Sorted by Zipcode - New Mexico 508
10.8 Latent Demand by Year - Oklahoma 510
10.9 Cities Sorted by Rank - Oklahoma 511
10.10 Cities Sorted by Zipcode - Oklahoma 513
10.11 Latent Demand by Year - Texas 515
10.12 Cities Sorted by Rank - Texas 516
10.13 Cities Sorted by Zipcode - Texas 528
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 540
11.1 Disclaimers & Safe Harbor 540
11.2 User Agreement Provisions 541

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos