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The 2007-2012 Outlook for Bottled Beer Case Goods in Non-Returnable Bottles of Less Than 12 Ounces in the United States - Product Image

The 2007-2012 Outlook for Bottled Beer Case Goods in Non-Returnable Bottles of Less Than 12 Ounces in the United States

  • ID: 491648
  • September 2006
  • Region: United States
  • 626 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for bottled READ MORE >

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 60
3.9 Cities Sorted by Rank - Hawaii 61
3.10 Cities Sorted by Zipcode - Hawaii 63
3.11 Latent Demand by Year - Nevada 65
3.12 Cities Sorted by Rank - Nevada 66
3.13 Cities Sorted by Zipcode - Nevada 67
3.14 Latent Demand by Year - Oregon 69
3.15 Cities Sorted by Rank - Oregon 70
3.16 Cities Sorted by Zipcode - Oregon 73
3.17 Latent Demand by Year - Washington 77
3.18 Cities Sorted by Rank - Washington 78
3.19 Cities Sorted by Zipcode - Washington 85
4 GREAT LAKES 92
4.1 Executive Summary 92
4.2 Latent Demand by Year - Illinois 94
4.3 Cities Sorted by Rank - Illinois 95
4.4 Cities Sorted by Zipcode - Illinois 106
4.5 Latent Demand by Year - Indiana 118
4.6 Cities Sorted by Rank - Indiana 119
4.7 Cities Sorted by Zipcode - Indiana 124
4.8 Latent Demand by Year - Michigan 129
4.9 Cities Sorted by Rank - Michigan 130
4.10 Cities Sorted by Zipcode - Michigan 137
4.11 Latent Demand by Year - Ohio 144
4.12 Cities Sorted by Rank - Ohio 145
4.13 Cities Sorted by Zipcode - Ohio 156
4.14 Latent Demand by Year - Wisconsin 167
4.15 Cities Sorted by Rank - Wisconsin 168
4.16 Cities Sorted by Zipcode - Wisconsin 177
5 MID-ATLANTIC 186
5.1 Executive Summary 186
5.2 Latent Demand by Year - Delaware 188
5.3 Cities Sorted by Rank - Delaware 189
5.4 Cities Sorted by Zipcode - Delaware 190
5.5 Latent Demand by Year - District of Columbia 191
5.6 Cities Sorted by Rank - District of Columbia 192
5.7 Cities Sorted by Zipcode - District of Columbia 192
5.8 Latent Demand by Year - Maryland 193
5.9 Cities Sorted by Rank - Maryland 194
5.10 Cities Sorted by Zipcode - Maryland 200
5.11 Latent Demand by Year - New Jersey 206
5.12 Cities Sorted by Rank - New Jersey 207
5.13 Cities Sorted by Zipcode - New Jersey 216
5.14 Latent Demand by Year - New York 225
5.15 Cities Sorted by Rank - New York 226
5.16 Cities Sorted by Zipcode - New York 248
5.17 Latent Demand by Year - Pennsylvania 271
5.18 Cities Sorted by Rank - Pennsylvania 272
5.19 Cities Sorted by Zipcode - Pennsylvania 285
6 NEW ENGLAND 299
6.1 Executive Summary 299
6.2 Latent Demand by Year - Connecticut 301
6.3 Cities Sorted by Rank - Connecticut 302
6.4 Cities Sorted by Zipcode - Connecticut 307
6.5 Latent Demand by Year - Maine 312
6.6 Cities Sorted by Rank - Maine 313
6.7 Cities Sorted by Zipcode - Maine 317
6.8 Latent Demand by Year - Massachusetts 322
6.9 Cities Sorted by Rank - Massachusetts 323
6.10 Cities Sorted by Zipcode - Massachusetts 331
6.11 Latent Demand by Year - New Hampshire 339
6.12 Cities Sorted by Rank - New Hampshire 340
6.13 Cities Sorted by Zipcode - New Hampshire 344
6.14 Latent Demand by Year - Rhode Island 348
6.15 Cities Sorted by Rank - Rhode Island 349
6.16 Cities Sorted by Zipcode - Rhode Island 350
6.17 Latent Demand by Year - Vermont 352
6.18 Cities Sorted by Rank - Vermont 353
6.19 Cities Sorted by Zipcode - Vermont 356
7 PLAINS 359
7.1 Executive Summary 359
7.2 Latent Demand by Year - Iowa 361
7.3 Cities Sorted by Rank - Iowa 362
7.4 Cities Sorted by Zipcode - Iowa 366
7.5 Latent Demand by Year - Kansas 370
7.6 Cities Sorted by Rank - Kansas 371
7.7 Cities Sorted by Zipcode - Kansas 373
7.8 Latent Demand by Year - Minnesota 377
7.9 Cities Sorted by Rank - Minnesota 378
7.10 Cities Sorted by Zipcode - Minnesota 384
7.11 Latent Demand by Year - Missouri 390
7.12 Cities Sorted by Rank - Missouri 391
7.13 Cities Sorted by Zipcode - Missouri 396
7.14 Latent Demand by Year - Nebraska 402
7.15 Cities Sorted by Rank - Nebraska 403
7.16 Cities Sorted by Zipcode - Nebraska 404
7.17 Latent Demand by Year - North Dakota 406
7.18 Cities Sorted by Rank - North Dakota 407
7.19 Cities Sorted by Zipcode - North Dakota 408
7.20 Latent Demand by Year - South Dakota 409
7.21 Cities Sorted by Rank - South Dakota 410
7.22 Cities Sorted by Zipcode - South Dakota 411
8 ROCKIES 413
8.1 Executive Summary 413
8.2 Latent Demand by Year - Colorado 415
8.3 Cities Sorted by Rank - Colorado 416
8.4 Cities Sorted by Zipcode - Colorado 420
8.5 Latent Demand by Year - Idaho 424
8.6 Cities Sorted by Rank - Idaho 425
8.7 Cities Sorted by Zipcode - Idaho 426
8.8 Latent Demand by Year - Montana 428
8.9 Cities Sorted by Rank - Montana 429
8.10 Cities Sorted by Zipcode - Montana 430
8.11 Latent Demand by Year - Utah 432
8.12 Cities Sorted by Rank - Utah 433
8.13 Cities Sorted by Zipcode - Utah 436
8.14 Latent Demand by Year - Wyoming 439
8.15 Cities Sorted by Rank - Wyoming 440
8.16 Cities Sorted by Zipcode - Wyoming 441
9 SOUTHEAST 443
9.1 Executive Summary 443
9.2 Latent Demand by Year - Alabama 445
9.3 Cities Sorted by Rank - Alabama 446
9.4 Cities Sorted by Zipcode - Alabama 450
9.5 Latent Demand by Year - Arkansas 455
9.6 Cities Sorted by Rank - Arkansas 456
9.7 Cities Sorted by Zipcode - Arkansas 459
9.8 Latent Demand by Year - Florida 462
9.9 Cities Sorted by Rank - Florida 463
9.10 Cities Sorted by Zipcode - Florida 477
9.11 Latent Demand by Year - Georgia 491
9.12 Cities Sorted by Rank - Georgia 492
9.13 Cities Sorted by Zipcode - Georgia 498
9.14 Latent Demand by Year - Kentucky 504
9.15 Cities Sorted by Rank - Kentucky 505
9.16 Cities Sorted by Zipcode - Kentucky 508
9.17 Latent Demand by Year - Louisiana 512
9.18 Cities Sorted by Rank - Louisiana 513
9.19 Cities Sorted by Zipcode - Louisiana 517
9.20 Latent Demand by Year - Mississippi 521
9.21 Cities Sorted by Rank - Mississippi 522
9.22 Cities Sorted by Zipcode - Mississippi 524
9.23 Latent Demand by Year - North Carolina 527
9.24 Cities Sorted by Rank - North Carolina 528
9.25 Cities Sorted by Zipcode - North Carolina 534
9.26 Latent Demand by Year - South Carolina 541
9.27 Cities Sorted by Rank - South Carolina 542
9.28 Cities Sorted by Zipcode - South Carolina 545
9.29 Latent Demand by Year - Tennessee 549
9.30 Cities Sorted by Rank - Tennessee 550
9.31 Cities Sorted by Zipcode - Tennessee 554
9.32 Latent Demand by Year - Virginia 559
9.33 Cities Sorted by Rank - Virginia 560
9.34 Cities Sorted by Zipcode - Virginia 564
9.35 Latent Demand by Year - West Virginia 569
9.36 Cities Sorted by Rank - West Virginia 570
9.37 Cities Sorted by Zipcode - West Virginia 572
10 SOUTHWEST 574
10.1 Executive Summary 574
10.2 Latent Demand by Year - Arizona 576
10.3 Cities Sorted by Rank - Arizona 577
10.4 Cities Sorted by Zipcode - Arizona 580
10.5 Latent Demand by Year - New Mexico 584
10.6 Cities Sorted by Rank - New Mexico 585
10.7 Cities Sorted by Zipcode - New Mexico 587
10.8 Latent Demand by Year - Oklahoma 589
10.9 Cities Sorted by Rank - Oklahoma 590
10.10 Cities Sorted by Zipcode - Oklahoma 593
10.11 Latent Demand by Year - Texas 596
10.12 Cities Sorted by Rank - Texas 597
10.13 Cities Sorted by Zipcode - Texas 611
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 625
11.1 Disclaimers & Safe Harbor 625
11.2 User Agreement Provisions 626

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