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The 2007-2012 Outlook for Bottled Blends of Whiskey with Neutral Spirits in the United States - Product Image

The 2007-2012 Outlook for Bottled Blends of Whiskey with Neutral Spirits in the United States

  • Published: September 2006
  • Region: United States
  • 451 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for bottled READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 37
3.8 Latent Demand by Year - Hawaii 52
3.9 Cities Sorted by Rank - Hawaii 53
3.10 Cities Sorted by Zipcode - Hawaii 54
3.11 Latent Demand by Year - Nevada 56
3.12 Cities Sorted by Rank - Nevada 57
3.13 Cities Sorted by Zipcode - Nevada 58
3.14 Latent Demand by Year - Oregon 59
3.15 Cities Sorted by Rank - Oregon 60
3.16 Cities Sorted by Zipcode - Oregon 62
3.17 Latent Demand by Year - Washington 65
3.18 Cities Sorted by Rank - Washington 66
3.19 Cities Sorted by Zipcode - Washington 71
4 GREAT LAKES 76
4.1 Executive Summary 76
4.2 Latent Demand by Year - Illinois 78
4.3 Cities Sorted by Rank - Illinois 79
4.4 Cities Sorted by Zipcode - Illinois 87
4.5 Latent Demand by Year - Indiana 96
4.6 Cities Sorted by Rank - Indiana 97
4.7 Cities Sorted by Zipcode - Indiana 100
4.8 Latent Demand by Year - Michigan 104
4.9 Cities Sorted by Rank - Michigan 105
4.10 Cities Sorted by Zipcode - Michigan 109
4.11 Latent Demand by Year - Ohio 115
4.12 Cities Sorted by Rank - Ohio 116
4.13 Cities Sorted by Zipcode - Ohio 123
4.14 Latent Demand by Year - Wisconsin 130
4.15 Cities Sorted by Rank - Wisconsin 132
4.16 Cities Sorted by Zipcode - Wisconsin 137
5 MID-ATLANTIC 143
5.1 Executive Summary 143
5.2 Latent Demand by Year - Delaware 145
5.3 Cities Sorted by Rank - Delaware 146
5.4 Cities Sorted by Zipcode - Delaware 146
5.5 Latent Demand by Year - District of Columbia 147
5.6 Cities Sorted by Rank - District of Columbia 148
5.7 Cities Sorted by Zipcode - District of Columbia 148
5.8 Latent Demand by Year - Maryland 149
5.9 Cities Sorted by Rank - Maryland 150
5.10 Cities Sorted by Zipcode - Maryland 155
5.11 Latent Demand by Year - New Jersey 160
5.12 Cities Sorted by Rank - New Jersey 161
5.13 Cities Sorted by Zipcode - New Jersey 168
5.14 Latent Demand by Year - New York 176
5.15 Cities Sorted by Rank - New York 177
5.16 Cities Sorted by Zipcode - New York 192
5.17 Latent Demand by Year - Pennsylvania 208
5.18 Cities Sorted by Rank - Pennsylvania 209
5.19 Cities Sorted by Zipcode - Pennsylvania 216
6 NEW ENGLAND 223
6.1 Executive Summary 223
6.2 Latent Demand by Year - Connecticut 224
6.3 Cities Sorted by Rank - Connecticut 225
6.4 Cities Sorted by Zipcode - Connecticut 229
6.5 Latent Demand by Year - Maine 233
6.6 Cities Sorted by Rank - Maine 234
6.7 Cities Sorted by Zipcode - Maine 236
6.8 Latent Demand by Year - Massachusetts 238
6.9 Cities Sorted by Rank - Massachusetts 239
6.10 Cities Sorted by Zipcode - Massachusetts 246
6.11 Latent Demand by Year - New Hampshire 253
6.12 Cities Sorted by Rank - New Hampshire 254
6.13 Cities Sorted by Zipcode - New Hampshire 257
6.14 Latent Demand by Year - Rhode Island 260
6.15 Cities Sorted by Rank - Rhode Island 261
6.16 Cities Sorted by Zipcode - Rhode Island 262
6.17 Latent Demand by Year - Vermont 264
6.18 Cities Sorted by Rank - Vermont 265
6.19 Cities Sorted by Zipcode - Vermont 266
7 PLAINS 267
7.1 Executive Summary 267
7.2 Latent Demand by Year - Iowa 269
7.3 Cities Sorted by Rank - Iowa 270
7.4 Cities Sorted by Zipcode - Iowa 272
7.5 Latent Demand by Year - Kansas 274
7.6 Cities Sorted by Rank - Kansas 275
7.7 Cities Sorted by Zipcode - Kansas 276
7.8 Latent Demand by Year - Minnesota 278
7.9 Cities Sorted by Rank - Minnesota 279
7.10 Cities Sorted by Zipcode - Minnesota 283
7.11 Latent Demand by Year - Missouri 287
7.12 Cities Sorted by Rank - Missouri 288
7.13 Cities Sorted by Zipcode - Missouri 291
7.14 Latent Demand by Year - Nebraska 295
7.15 Cities Sorted by Rank - Nebraska 296
7.16 Cities Sorted by Zipcode - Nebraska 297
7.17 Latent Demand by Year - North Dakota 298
7.18 Cities Sorted by Rank - North Dakota 299
7.19 Cities Sorted by Zipcode - North Dakota 299
7.20 Latent Demand by Year - South Dakota 300
7.21 Cities Sorted by Rank - South Dakota 301
7.22 Cities Sorted by Zipcode - South Dakota 302
8 ROCKIES 303
8.1 Executive Summary 303
8.2 Latent Demand by Year - Colorado 305
8.3 Cities Sorted by Rank - Colorado 306
8.4 Cities Sorted by Zipcode - Colorado 308
8.5 Latent Demand by Year - Idaho 312
8.6 Cities Sorted by Rank - Idaho 313
8.7 Cities Sorted by Zipcode - Idaho 314
8.8 Latent Demand by Year - Montana 315
8.9 Cities Sorted by Rank - Montana 316
8.10 Cities Sorted by Zipcode - Montana 316
8.11 Latent Demand by Year - Utah 318
8.12 Cities Sorted by Rank - Utah 319
8.13 Cities Sorted by Zipcode - Utah 321
8.14 Latent Demand by Year - Wyoming 324
8.15 Cities Sorted by Rank - Wyoming 325
8.16 Cities Sorted by Zipcode - Wyoming 325
9 SOUTHEAST 326
9.1 Executive Summary 326
9.2 Latent Demand by Year - Alabama 328
9.3 Cities Sorted by Rank - Alabama 329
9.4 Cities Sorted by Zipcode - Alabama 331
9.5 Latent Demand by Year - Arkansas 335
9.6 Cities Sorted by Rank - Arkansas 336
9.7 Cities Sorted by Zipcode - Arkansas 337
9.8 Latent Demand by Year - Florida 339
9.9 Cities Sorted by Rank - Florida 340
9.10 Cities Sorted by Zipcode - Florida 350
9.11 Latent Demand by Year - Georgia 361
9.12 Cities Sorted by Rank - Georgia 362
9.13 Cities Sorted by Zipcode - Georgia 365
9.14 Latent Demand by Year - Kentucky 369
9.15 Cities Sorted by Rank - Kentucky 370
9.16 Cities Sorted by Zipcode - Kentucky 372
9.17 Latent Demand by Year - Louisiana 374
9.18 Cities Sorted by Rank - Louisiana 375
9.19 Cities Sorted by Zipcode - Louisiana 377
9.20 Latent Demand by Year - Mississippi 380
9.21 Cities Sorted by Rank - Mississippi 381
9.22 Cities Sorted by Zipcode - Mississippi 383
9.23 Latent Demand by Year - North Carolina 385
9.24 Cities Sorted by Rank - North Carolina 386
9.25 Cities Sorted by Zipcode - North Carolina 389
9.26 Latent Demand by Year - South Carolina 393
9.27 Cities Sorted by Rank - South Carolina 394
9.28 Cities Sorted by Zipcode - South Carolina 396
9.29 Latent Demand by Year - Tennessee 399
9.30 Cities Sorted by Rank - Tennessee 400
9.31 Cities Sorted by Zipcode - Tennessee 403
9.32 Latent Demand by Year - Virginia 406
9.33 Cities Sorted by Rank - Virginia 407
9.34 Cities Sorted by Zipcode - Virginia 410
9.35 Latent Demand by Year - West Virginia 413
9.36 Cities Sorted by Rank - West Virginia 414
9.37 Cities Sorted by Zipcode - West Virginia 415
10 SOUTHWEST 416
10.1 Executive Summary 416
10.2 Latent Demand by Year - Arizona 417
10.3 Cities Sorted by Rank - Arizona 418
10.4 Cities Sorted by Zipcode - Arizona 420
10.5 Latent Demand by Year - New Mexico 422
10.6 Cities Sorted by Rank - New Mexico 423
10.7 Cities Sorted by Zipcode - New Mexico 424
10.8 Latent Demand by Year - Oklahoma 426
10.9 Cities Sorted by Rank - Oklahoma 427
10.10 Cities Sorted by Zipcode - Oklahoma 429
10.11 Latent Demand by Year - Texas 431
10.12 Cities Sorted by Rank - Texas 432
10.13 Cities Sorted by Zipcode - Texas 441
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 450
11.1 Disclaimers & Safe Harbor 450
11.2 User Agreement Provisions 451

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