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The 2007-2012 Outlook for Quilted Mattress Protectors and Covers Excluding Cotton in the United States - Product Image

The 2007-2012 Outlook for Quilted Mattress Protectors and Covers Excluding Cotton in the United States

  • ID: 491731
  • September 2006
  • Region: United States
  • 654 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for quilted READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 41
3.8 Latent Demand by Year - Hawaii 60
3.9 Cities Sorted by Rank - Hawaii 61
3.10 Cities Sorted by Zipcode - Hawaii 63
3.11 Latent Demand by Year - Nevada 66
3.12 Cities Sorted by Rank - Nevada 67
3.13 Cities Sorted by Zipcode - Nevada 68
3.14 Latent Demand by Year - Oregon 70
3.15 Cities Sorted by Rank - Oregon 71
3.16 Cities Sorted by Zipcode - Oregon 75
3.17 Latent Demand by Year - Washington 79
3.18 Cities Sorted by Rank - Washington 80
3.19 Cities Sorted by Zipcode - Washington 87
4 GREAT LAKES 95
4.1 Executive Summary 95
4.2 Latent Demand by Year - Illinois 96
4.3 Cities Sorted by Rank - Illinois 97
4.4 Cities Sorted by Zipcode - Illinois 109
4.5 Latent Demand by Year - Indiana 122
4.6 Cities Sorted by Rank - Indiana 123
4.7 Cities Sorted by Zipcode - Indiana 129
4.8 Latent Demand by Year - Michigan 135
4.9 Cities Sorted by Rank - Michigan 136
4.10 Cities Sorted by Zipcode - Michigan 143
4.11 Latent Demand by Year - Ohio 151
4.12 Cities Sorted by Rank - Ohio 152
4.13 Cities Sorted by Zipcode - Ohio 163
4.14 Latent Demand by Year - Wisconsin 175
4.15 Cities Sorted by Rank - Wisconsin 176
4.16 Cities Sorted by Zipcode - Wisconsin 185
5 MID-ATLANTIC 196
5.1 Executive Summary 196
5.2 Latent Demand by Year - Delaware 197
5.3 Cities Sorted by Rank - Delaware 198
5.4 Cities Sorted by Zipcode - Delaware 199
5.5 Latent Demand by Year - District of Columbia 200
5.6 Cities Sorted by Rank - District of Columbia 202
5.7 Cities Sorted by Zipcode - District of Columbia 202
5.8 Latent Demand by Year - Maryland 203
5.9 Cities Sorted by Rank - Maryland 204
5.10 Cities Sorted by Zipcode - Maryland 210
5.11 Latent Demand by Year - New Jersey 216
5.12 Cities Sorted by Rank - New Jersey 217
5.13 Cities Sorted by Zipcode - New Jersey 226
5.14 Latent Demand by Year - New York 236
5.15 Cities Sorted by Rank - New York 237
5.16 Cities Sorted by Zipcode - New York 261
5.17 Latent Demand by Year - Pennsylvania 285
5.18 Cities Sorted by Rank - Pennsylvania 286
5.19 Cities Sorted by Zipcode - Pennsylvania 300
6 NEW ENGLAND 315
6.1 Executive Summary 315
6.2 Latent Demand by Year - Connecticut 317
6.3 Cities Sorted by Rank - Connecticut 318
6.4 Cities Sorted by Zipcode - Connecticut 323
6.5 Latent Demand by Year - Maine 328
6.6 Cities Sorted by Rank - Maine 329
6.7 Cities Sorted by Zipcode - Maine 334
6.8 Latent Demand by Year - Massachusetts 339
6.9 Cities Sorted by Rank - Massachusetts 340
6.10 Cities Sorted by Zipcode - Massachusetts 348
6.11 Latent Demand by Year - New Hampshire 357
6.12 Cities Sorted by Rank - New Hampshire 358
6.13 Cities Sorted by Zipcode - New Hampshire 362
6.14 Latent Demand by Year - Rhode Island 367
6.15 Cities Sorted by Rank - Rhode Island 368
6.16 Cities Sorted by Zipcode - Rhode Island 369
6.17 Latent Demand by Year - Vermont 371
6.18 Cities Sorted by Rank - Vermont 372
6.19 Cities Sorted by Zipcode - Vermont 375
7 PLAINS 379
7.1 Executive Summary 379
7.2 Latent Demand by Year - Iowa 380
7.3 Cities Sorted by Rank - Iowa 381
7.4 Cities Sorted by Zipcode - Iowa 385
7.5 Latent Demand by Year - Kansas 389
7.6 Cities Sorted by Rank - Kansas 390
7.7 Cities Sorted by Zipcode - Kansas 393
7.8 Latent Demand by Year - Minnesota 396
7.9 Cities Sorted by Rank - Minnesota 397
7.10 Cities Sorted by Zipcode - Minnesota 403
7.11 Latent Demand by Year - Missouri 410
7.12 Cities Sorted by Rank - Missouri 411
7.13 Cities Sorted by Zipcode - Missouri 416
7.14 Latent Demand by Year - Nebraska 423
7.15 Cities Sorted by Rank - Nebraska 424
7.16 Cities Sorted by Zipcode - Nebraska 426
7.17 Latent Demand by Year - North Dakota 428
7.18 Cities Sorted by Rank - North Dakota 429
7.19 Cities Sorted by Zipcode - North Dakota 429
7.20 Latent Demand by Year - South Dakota 431
7.21 Cities Sorted by Rank - South Dakota 432
7.22 Cities Sorted by Zipcode - South Dakota 433
8 ROCKIES 435
8.1 Executive Summary 435
8.2 Latent Demand by Year - Colorado 436
8.3 Cities Sorted by Rank - Colorado 437
8.4 Cities Sorted by Zipcode - Colorado 441
8.5 Latent Demand by Year - Idaho 445
8.6 Cities Sorted by Rank - Idaho 446
8.7 Cities Sorted by Zipcode - Idaho 447
8.8 Latent Demand by Year - Montana 449
8.9 Cities Sorted by Rank - Montana 450
8.10 Cities Sorted by Zipcode - Montana 451
8.11 Latent Demand by Year - Utah 453
8.12 Cities Sorted by Rank - Utah 454
8.13 Cities Sorted by Zipcode - Utah 457
8.14 Latent Demand by Year - Wyoming 461
8.15 Cities Sorted by Rank - Wyoming 462
8.16 Cities Sorted by Zipcode - Wyoming 463
9 SOUTHEAST 465
9.1 Executive Summary 465
9.2 Latent Demand by Year - Alabama 466
9.3 Cities Sorted by Rank - Alabama 467
9.4 Cities Sorted by Zipcode - Alabama 471
9.5 Latent Demand by Year - Arkansas 476
9.6 Cities Sorted by Rank - Arkansas 477
9.7 Cities Sorted by Zipcode - Arkansas 480
9.8 Latent Demand by Year - Florida 483
9.9 Cities Sorted by Rank - Florida 484
9.10 Cities Sorted by Zipcode - Florida 498
9.11 Latent Demand by Year - Georgia 513
9.12 Cities Sorted by Rank - Georgia 514
9.13 Cities Sorted by Zipcode - Georgia 520
9.14 Latent Demand by Year - Kentucky 526
9.15 Cities Sorted by Rank - Kentucky 527
9.16 Cities Sorted by Zipcode - Kentucky 531
9.17 Latent Demand by Year - Louisiana 535
9.18 Cities Sorted by Rank - Louisiana 536
9.19 Cities Sorted by Zipcode - Louisiana 540
9.20 Latent Demand by Year - Mississippi 544
9.21 Cities Sorted by Rank - Mississippi 545
9.22 Cities Sorted by Zipcode - Mississippi 548
9.23 Latent Demand by Year - North Carolina 551
9.24 Cities Sorted by Rank - North Carolina 552
9.25 Cities Sorted by Zipcode - North Carolina 559
9.26 Latent Demand by Year - South Carolina 566
9.27 Cities Sorted by Rank - South Carolina 567
9.28 Cities Sorted by Zipcode - South Carolina 571
9.29 Latent Demand by Year - Tennessee 575
9.30 Cities Sorted by Rank - Tennessee 576
9.31 Cities Sorted by Zipcode - Tennessee 580
9.32 Latent Demand by Year - Virginia 585
9.33 Cities Sorted by Rank - Virginia 586
9.34 Cities Sorted by Zipcode - Virginia 590
9.35 Latent Demand by Year - West Virginia 595
9.36 Cities Sorted by Rank - West Virginia 596
9.37 Cities Sorted by Zipcode - West Virginia 597
10 SOUTHWEST 600
10.1 Executive Summary 600
10.2 Latent Demand by Year - Arizona 601
10.3 Cities Sorted by Rank - Arizona 602
10.4 Cities Sorted by Zipcode - Arizona 605
10.5 Latent Demand by Year - New Mexico 609
10.6 Cities Sorted by Rank - New Mexico 610
10.7 Cities Sorted by Zipcode - New Mexico 612
10.8 Latent Demand by Year - Oklahoma 614
10.9 Cities Sorted by Rank - Oklahoma 615
10.10 Cities Sorted by Zipcode - Oklahoma 618
10.11 Latent Demand by Year - Texas 621
10.12 Cities Sorted by Rank - Texas 622
10.13 Cities Sorted by Zipcode - Texas 637
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 653
11.1 Disclaimers & Safe Harbor 653
11.2 User Agreement Provisions 654

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