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The 2007-2012 Outlook for Albums and Scrapbooks Excluding Loose-Leaf Binders in the United States - Product Image

The 2007-2012 Outlook for Albums and Scrapbooks Excluding Loose-Leaf Binders in the United States

  • ID: 492012
  • September 2006
  • Region: United States
  • 705 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for albums READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 17
3.3 Cities Sorted by Rank - Alaska 18
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 41
3.8 Latent Demand by Year - Hawaii 61
3.9 Cities Sorted by Rank - Hawaii 62
3.10 Cities Sorted by Zipcode - Hawaii 64
3.11 Latent Demand by Year - Nevada 67
3.12 Cities Sorted by Rank - Nevada 68
3.13 Cities Sorted by Zipcode - Nevada 69
3.14 Latent Demand by Year - Oregon 71
3.15 Cities Sorted by Rank - Oregon 72
3.16 Cities Sorted by Zipcode - Oregon 76
3.17 Latent Demand by Year - Washington 80
3.18 Cities Sorted by Rank - Washington 81
3.19 Cities Sorted by Zipcode - Washington 88
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 98
4.3 Cities Sorted by Rank - Illinois 99
4.4 Cities Sorted by Zipcode - Illinois 112
4.5 Latent Demand by Year - Indiana 126
4.6 Cities Sorted by Rank - Indiana 127
4.7 Cities Sorted by Zipcode - Indiana 133
4.8 Latent Demand by Year - Michigan 140
4.9 Cities Sorted by Rank - Michigan 141
4.10 Cities Sorted by Zipcode - Michigan 150
4.11 Latent Demand by Year - Ohio 159
4.12 Cities Sorted by Rank - Ohio 160
4.13 Cities Sorted by Zipcode - Ohio 172
4.14 Latent Demand by Year - Wisconsin 185
4.15 Cities Sorted by Rank - Wisconsin 186
4.16 Cities Sorted by Zipcode - Wisconsin 196
5 MID-ATLANTIC 208
5.1 Executive Summary 208
5.2 Latent Demand by Year - Delaware 209
5.3 Cities Sorted by Rank - Delaware 210
5.4 Cities Sorted by Zipcode - Delaware 211
5.5 Latent Demand by Year - District of Columbia 212
5.6 Cities Sorted by Rank - District of Columbia 214
5.7 Cities Sorted by Zipcode - District of Columbia 214
5.8 Latent Demand by Year - Maryland 215
5.9 Cities Sorted by Rank - Maryland 216
5.10 Cities Sorted by Zipcode - Maryland 222
5.11 Latent Demand by Year - New Jersey 229
5.12 Cities Sorted by Rank - New Jersey 230
5.13 Cities Sorted by Zipcode - New Jersey 239
5.14 Latent Demand by Year - New York 250
5.15 Cities Sorted by Rank - New York 251
5.16 Cities Sorted by Zipcode - New York 277
5.17 Latent Demand by Year - Pennsylvania 303
5.18 Cities Sorted by Rank - Pennsylvania 304
5.19 Cities Sorted by Zipcode - Pennsylvania 320
6 NEW ENGLAND 337
6.1 Executive Summary 337
6.2 Latent Demand by Year - Connecticut 338
6.3 Cities Sorted by Rank - Connecticut 339
6.4 Cities Sorted by Zipcode - Connecticut 344
6.5 Latent Demand by Year - Maine 349
6.6 Cities Sorted by Rank - Maine 350
6.7 Cities Sorted by Zipcode - Maine 355
6.8 Latent Demand by Year - Massachusetts 361
6.9 Cities Sorted by Rank - Massachusetts 362
6.10 Cities Sorted by Zipcode - Massachusetts 370
6.11 Latent Demand by Year - New Hampshire 379
6.12 Cities Sorted by Rank - New Hampshire 380
6.13 Cities Sorted by Zipcode - New Hampshire 384
6.14 Latent Demand by Year - Rhode Island 389
6.15 Cities Sorted by Rank - Rhode Island 390
6.16 Cities Sorted by Zipcode - Rhode Island 391
6.17 Latent Demand by Year - Vermont 393
6.18 Cities Sorted by Rank - Vermont 394
6.19 Cities Sorted by Zipcode - Vermont 397
7 PLAINS 401
7.1 Executive Summary 401
7.2 Latent Demand by Year - Iowa 402
7.3 Cities Sorted by Rank - Iowa 403
7.4 Cities Sorted by Zipcode - Iowa 408
7.5 Latent Demand by Year - Kansas 413
7.6 Cities Sorted by Rank - Kansas 414
7.7 Cities Sorted by Zipcode - Kansas 417
7.8 Latent Demand by Year - Minnesota 421
7.9 Cities Sorted by Rank - Minnesota 422
7.10 Cities Sorted by Zipcode - Minnesota 429
7.11 Latent Demand by Year - Missouri 436
7.12 Cities Sorted by Rank - Missouri 437
7.13 Cities Sorted by Zipcode - Missouri 443
7.14 Latent Demand by Year - Nebraska 450
7.15 Cities Sorted by Rank - Nebraska 451
7.16 Cities Sorted by Zipcode - Nebraska 453
7.17 Latent Demand by Year - North Dakota 455
7.18 Cities Sorted by Rank - North Dakota 456
7.19 Cities Sorted by Zipcode - North Dakota 457
7.20 Latent Demand by Year - South Dakota 458
7.21 Cities Sorted by Rank - South Dakota 459
7.22 Cities Sorted by Zipcode - South Dakota 460
8 ROCKIES 462
8.1 Executive Summary 462
8.2 Latent Demand by Year - Colorado 463
8.3 Cities Sorted by Rank - Colorado 464
8.4 Cities Sorted by Zipcode - Colorado 468
8.5 Latent Demand by Year - Idaho 473
8.6 Cities Sorted by Rank - Idaho 474
8.7 Cities Sorted by Zipcode - Idaho 476
8.8 Latent Demand by Year - Montana 478
8.9 Cities Sorted by Rank - Montana 479
8.10 Cities Sorted by Zipcode - Montana 481
8.11 Latent Demand by Year - Utah 483
8.12 Cities Sorted by Rank - Utah 484
8.13 Cities Sorted by Zipcode - Utah 487
8.14 Latent Demand by Year - Wyoming 491
8.15 Cities Sorted by Rank - Wyoming 492
8.16 Cities Sorted by Zipcode - Wyoming 493
9 SOUTHEAST 495
9.1 Executive Summary 495
9.2 Latent Demand by Year - Alabama 496
9.3 Cities Sorted by Rank - Alabama 497
9.4 Cities Sorted by Zipcode - Alabama 502
9.5 Latent Demand by Year - Arkansas 507
9.6 Cities Sorted by Rank - Arkansas 508
9.7 Cities Sorted by Zipcode - Arkansas 511
9.8 Latent Demand by Year - Florida 515
9.9 Cities Sorted by Rank - Florida 516
9.10 Cities Sorted by Zipcode - Florida 531
9.11 Latent Demand by Year - Georgia 546
9.12 Cities Sorted by Rank - Georgia 547
9.13 Cities Sorted by Zipcode - Georgia 554
9.14 Latent Demand by Year - Kentucky 561
9.15 Cities Sorted by Rank - Kentucky 562
9.16 Cities Sorted by Zipcode - Kentucky 566
9.17 Latent Demand by Year - Louisiana 571
9.18 Cities Sorted by Rank - Louisiana 572
9.19 Cities Sorted by Zipcode - Louisiana 577
9.20 Latent Demand by Year - Mississippi 582
9.21 Cities Sorted by Rank - Mississippi 583
9.22 Cities Sorted by Zipcode - Mississippi 586
9.23 Latent Demand by Year - North Carolina 589
9.24 Cities Sorted by Rank - North Carolina 590
9.25 Cities Sorted by Zipcode - North Carolina 597
9.26 Latent Demand by Year - South Carolina 605
9.27 Cities Sorted by Rank - South Carolina 606
9.28 Cities Sorted by Zipcode - South Carolina 611
9.29 Latent Demand by Year - Tennessee 616
9.30 Cities Sorted by Rank - Tennessee 617
9.31 Cities Sorted by Zipcode - Tennessee 622
9.32 Latent Demand by Year - Virginia 628
9.33 Cities Sorted by Rank - Virginia 629
9.34 Cities Sorted by Zipcode - Virginia 634
9.35 Latent Demand by Year - West Virginia 639
9.36 Cities Sorted by Rank - West Virginia 640
9.37 Cities Sorted by Zipcode - West Virginia 642
10 SOUTHWEST 645
10.1 Executive Summary 645
10.2 Latent Demand by Year - Arizona 646
10.3 Cities Sorted by Rank - Arizona 647
10.4 Cities Sorted by Zipcode - Arizona 650
10.5 Latent Demand by Year - New Mexico 654
10.6 Cities Sorted by Rank - New Mexico 655
10.7 Cities Sorted by Zipcode - New Mexico 657
10.8 Latent Demand by Year - Oklahoma 659
10.9 Cities Sorted by Rank - Oklahoma 660
10.10 Cities Sorted by Zipcode - Oklahoma 664
10.11 Latent Demand by Year - Texas 668
10.12 Cities Sorted by Rank - Texas 669
10.13 Cities Sorted by Zipcode - Texas 686
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 704
11.1 Disclaimers & Safe Harbor 704
11.2 User Agreement Provisions 705

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