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The 2007-2012 Outlook for Organic and Fiberglass-Base Asphalt Mineral-Surfaced Roll Roofing and Cap Sheets in the United States - Product Image

The 2007-2012 Outlook for Organic and Fiberglass-Base Asphalt Mineral-Surfaced Roll Roofing and Cap Sheets in the United States

  • Published: September 2006
  • Region: United States
  • 678 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for organic READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 81
3.18 Cities Sorted by Rank - Washington 82
3.19 Cities Sorted by Zipcode - Washington 89
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 112
4.5 Latent Demand by Year - Indiana 125
4.6 Cities Sorted by Rank - Indiana 126
4.7 Cities Sorted by Zipcode - Indiana 132
4.8 Latent Demand by Year - Michigan 138
4.9 Cities Sorted by Rank - Michigan 139
4.10 Cities Sorted by Zipcode - Michigan 147
4.11 Latent Demand by Year - Ohio 155
4.12 Cities Sorted by Rank - Ohio 156
4.13 Cities Sorted by Zipcode - Ohio 168
4.14 Latent Demand by Year - Wisconsin 180
4.15 Cities Sorted by Rank - Wisconsin 181
4.16 Cities Sorted by Zipcode - Wisconsin 191
5 MID-ATLANTIC 201
5.1 Executive Summary 201
5.2 Latent Demand by Year - Delaware 203
5.3 Cities Sorted by Rank - Delaware 204
5.4 Cities Sorted by Zipcode - Delaware 205
5.5 Latent Demand by Year - District of Columbia 206
5.6 Cities Sorted by Rank - District of Columbia 208
5.7 Cities Sorted by Zipcode - District of Columbia 208
5.8 Latent Demand by Year - Maryland 209
5.9 Cities Sorted by Rank - Maryland 210
5.10 Cities Sorted by Zipcode - Maryland 216
5.11 Latent Demand by Year - New Jersey 223
5.12 Cities Sorted by Rank - New Jersey 224
5.13 Cities Sorted by Zipcode - New Jersey 233
5.14 Latent Demand by Year - New York 243
5.15 Cities Sorted by Rank - New York 244
5.16 Cities Sorted by Zipcode - New York 268
5.17 Latent Demand by Year - Pennsylvania 293
5.18 Cities Sorted by Rank - Pennsylvania 294
5.19 Cities Sorted by Zipcode - Pennsylvania 309
6 NEW ENGLAND 324
6.1 Executive Summary 324
6.2 Latent Demand by Year - Connecticut 326
6.3 Cities Sorted by Rank - Connecticut 327
6.4 Cities Sorted by Zipcode - Connecticut 332
6.5 Latent Demand by Year - Maine 337
6.6 Cities Sorted by Rank - Maine 338
6.7 Cities Sorted by Zipcode - Maine 343
6.8 Latent Demand by Year - Massachusetts 348
6.9 Cities Sorted by Rank - Massachusetts 349
6.10 Cities Sorted by Zipcode - Massachusetts 357
6.11 Latent Demand by Year - New Hampshire 366
6.12 Cities Sorted by Rank - New Hampshire 367
6.13 Cities Sorted by Zipcode - New Hampshire 371
6.14 Latent Demand by Year - Rhode Island 376
6.15 Cities Sorted by Rank - Rhode Island 377
6.16 Cities Sorted by Zipcode - Rhode Island 378
6.17 Latent Demand by Year - Vermont 380
6.18 Cities Sorted by Rank - Vermont 381
6.19 Cities Sorted by Zipcode - Vermont 384
7 PLAINS 388
7.1 Executive Summary 388
7.2 Latent Demand by Year - Iowa 390
7.3 Cities Sorted by Rank - Iowa 391
7.4 Cities Sorted by Zipcode - Iowa 395
7.5 Latent Demand by Year - Kansas 400
7.6 Cities Sorted by Rank - Kansas 401
7.7 Cities Sorted by Zipcode - Kansas 404
7.8 Latent Demand by Year - Minnesota 408
7.9 Cities Sorted by Rank - Minnesota 409
7.10 Cities Sorted by Zipcode - Minnesota 415
7.11 Latent Demand by Year - Missouri 422
7.12 Cities Sorted by Rank - Missouri 423
7.13 Cities Sorted by Zipcode - Missouri 429
7.14 Latent Demand by Year - Nebraska 435
7.15 Cities Sorted by Rank - Nebraska 436
7.16 Cities Sorted by Zipcode - Nebraska 438
7.17 Latent Demand by Year - North Dakota 440
7.18 Cities Sorted by Rank - North Dakota 441
7.19 Cities Sorted by Zipcode - North Dakota 442
7.20 Latent Demand by Year - South Dakota 443
7.21 Cities Sorted by Rank - South Dakota 444
7.22 Cities Sorted by Zipcode - South Dakota 445
8 ROCKIES 447
8.1 Executive Summary 447
8.2 Latent Demand by Year - Colorado 449
8.3 Cities Sorted by Rank - Colorado 450
8.4 Cities Sorted by Zipcode - Colorado 454
8.5 Latent Demand by Year - Idaho 458
8.6 Cities Sorted by Rank - Idaho 459
8.7 Cities Sorted by Zipcode - Idaho 461
8.8 Latent Demand by Year - Montana 463
8.9 Cities Sorted by Rank - Montana 464
8.10 Cities Sorted by Zipcode - Montana 465
8.11 Latent Demand by Year - Utah 467
8.12 Cities Sorted by Rank - Utah 468
8.13 Cities Sorted by Zipcode - Utah 471
8.14 Latent Demand by Year - Wyoming 475
8.15 Cities Sorted by Rank - Wyoming 476
8.16 Cities Sorted by Zipcode - Wyoming 477
9 SOUTHEAST 479
9.1 Executive Summary 479
9.2 Latent Demand by Year - Alabama 481
9.3 Cities Sorted by Rank - Alabama 482
9.4 Cities Sorted by Zipcode - Alabama 487
9.5 Latent Demand by Year - Arkansas 492
9.6 Cities Sorted by Rank - Arkansas 493
9.7 Cities Sorted by Zipcode - Arkansas 496
9.8 Latent Demand by Year - Florida 500
9.9 Cities Sorted by Rank - Florida 501
9.10 Cities Sorted by Zipcode - Florida 516
9.11 Latent Demand by Year - Georgia 531
9.12 Cities Sorted by Rank - Georgia 532
9.13 Cities Sorted by Zipcode - Georgia 538
9.14 Latent Demand by Year - Kentucky 544
9.15 Cities Sorted by Rank - Kentucky 545
9.16 Cities Sorted by Zipcode - Kentucky 549
9.17 Latent Demand by Year - Louisiana 553
9.18 Cities Sorted by Rank - Louisiana 554
9.19 Cities Sorted by Zipcode - Louisiana 558
9.20 Latent Demand by Year - Mississippi 563
9.21 Cities Sorted by Rank - Mississippi 564
9.22 Cities Sorted by Zipcode - Mississippi 567
9.23 Latent Demand by Year - North Carolina 570
9.24 Cities Sorted by Rank - North Carolina 571
9.25 Cities Sorted by Zipcode - North Carolina 578
9.26 Latent Demand by Year - South Carolina 585
9.27 Cities Sorted by Rank - South Carolina 586
9.28 Cities Sorted by Zipcode - South Carolina 590
9.29 Latent Demand by Year - Tennessee 595
9.30 Cities Sorted by Rank - Tennessee 596
9.31 Cities Sorted by Zipcode - Tennessee 601
9.32 Latent Demand by Year - Virginia 606
9.33 Cities Sorted by Rank - Virginia 607
9.34 Cities Sorted by Zipcode - Virginia 611
9.35 Latent Demand by Year - West Virginia 616
9.36 Cities Sorted by Rank - West Virginia 617
9.37 Cities Sorted by Zipcode - West Virginia 619
10 SOUTHWEST 621
10.1 Executive Summary 621
10.2 Latent Demand by Year - Arizona 623
10.3 Cities Sorted by Rank - Arizona 624
10.4 Cities Sorted by Zipcode - Arizona 627
10.5 Latent Demand by Year - New Mexico 631
10.6 Cities Sorted by Rank - New Mexico 632
10.7 Cities Sorted by Zipcode - New Mexico 634
10.8 Latent Demand by Year - Oklahoma 636
10.9 Cities Sorted by Rank - Oklahoma 637
10.10 Cities Sorted by Zipcode - Oklahoma 640
10.11 Latent Demand by Year - Texas 644
10.12 Cities Sorted by Rank - Texas 645
10.13 Cities Sorted by Zipcode - Texas 661
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 677
11.1 Disclaimers & Safe Harbor 677
11.2 User Agreement Provisions 678

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