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The 2007-2012 Outlook for Architectural Exterior Solvent-Thinned Stain Coatings in the United States - Product Image

The 2007-2012 Outlook for Architectural Exterior Solvent-Thinned Stain Coatings in the United States

  • ID: 492107
  • September 2006
  • Region: United States
  • 729 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for architectural READ MORE >

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 17
3.3 Cities Sorted by Rank - Alaska 18
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 90
4 GREAT LAKES 98
4.1 Executive Summary 98
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 114
4.5 Latent Demand by Year - Indiana 128
4.6 Cities Sorted by Rank - Indiana 129
4.7 Cities Sorted by Zipcode - Indiana 136
4.8 Latent Demand by Year - Michigan 143
4.9 Cities Sorted by Rank - Michigan 144
4.10 Cities Sorted by Zipcode - Michigan 153
4.11 Latent Demand by Year - Ohio 162
4.12 Cities Sorted by Rank - Ohio 163
4.13 Cities Sorted by Zipcode - Ohio 176
4.14 Latent Demand by Year - Wisconsin 190
4.15 Cities Sorted by Rank - Wisconsin 191
4.16 Cities Sorted by Zipcode - Wisconsin 202
5 MID-ATLANTIC 214
5.1 Executive Summary 214
5.2 Latent Demand by Year - Delaware 215
5.3 Cities Sorted by Rank - Delaware 216
5.4 Cities Sorted by Zipcode - Delaware 217
5.5 Latent Demand by Year - District of Columbia 218
5.6 Cities Sorted by Rank - District of Columbia 220
5.7 Cities Sorted by Zipcode - District of Columbia 220
5.8 Latent Demand by Year - Maryland 221
5.9 Cities Sorted by Rank - Maryland 222
5.10 Cities Sorted by Zipcode - Maryland 228
5.11 Latent Demand by Year - New Jersey 235
5.12 Cities Sorted by Rank - New Jersey 236
5.13 Cities Sorted by Zipcode - New Jersey 245
5.14 Latent Demand by Year - New York 255
5.15 Cities Sorted by Rank - New York 256
5.16 Cities Sorted by Zipcode - New York 283
5.17 Latent Demand by Year - Pennsylvania 310
5.18 Cities Sorted by Rank - Pennsylvania 311
5.19 Cities Sorted by Zipcode - Pennsylvania 327
6 NEW ENGLAND 345
6.1 Executive Summary 345
6.2 Latent Demand by Year - Connecticut 346
6.3 Cities Sorted by Rank - Connecticut 347
6.4 Cities Sorted by Zipcode - Connecticut 352
6.5 Latent Demand by Year - Maine 357
6.6 Cities Sorted by Rank - Maine 358
6.7 Cities Sorted by Zipcode - Maine 364
6.8 Latent Demand by Year - Massachusetts 370
6.9 Cities Sorted by Rank - Massachusetts 371
6.10 Cities Sorted by Zipcode - Massachusetts 379
6.11 Latent Demand by Year - New Hampshire 388
6.12 Cities Sorted by Rank - New Hampshire 389
6.13 Cities Sorted by Zipcode - New Hampshire 393
6.14 Latent Demand by Year - Rhode Island 398
6.15 Cities Sorted by Rank - Rhode Island 399
6.16 Cities Sorted by Zipcode - Rhode Island 400
6.17 Latent Demand by Year - Vermont 402
6.18 Cities Sorted by Rank - Vermont 403
6.19 Cities Sorted by Zipcode - Vermont 407
7 PLAINS 411
7.1 Executive Summary 411
7.2 Latent Demand by Year - Iowa 412
7.3 Cities Sorted by Rank - Iowa 413
7.4 Cities Sorted by Zipcode - Iowa 418
7.5 Latent Demand by Year - Kansas 424
7.6 Cities Sorted by Rank - Kansas 425
7.7 Cities Sorted by Zipcode - Kansas 429
7.8 Latent Demand by Year - Minnesota 433
7.9 Cities Sorted by Rank - Minnesota 434
7.10 Cities Sorted by Zipcode - Minnesota 441
7.11 Latent Demand by Year - Missouri 448
7.12 Cities Sorted by Rank - Missouri 449
7.13 Cities Sorted by Zipcode - Missouri 456
7.14 Latent Demand by Year - Nebraska 463
7.15 Cities Sorted by Rank - Nebraska 464
7.16 Cities Sorted by Zipcode - Nebraska 466
7.17 Latent Demand by Year - North Dakota 469
7.18 Cities Sorted by Rank - North Dakota 470
7.19 Cities Sorted by Zipcode - North Dakota 471
7.20 Latent Demand by Year - South Dakota 472
7.21 Cities Sorted by Rank - South Dakota 473
7.22 Cities Sorted by Zipcode - South Dakota 474
8 ROCKIES 476
8.1 Executive Summary 476
8.2 Latent Demand by Year - Colorado 477
8.3 Cities Sorted by Rank - Colorado 478
8.4 Cities Sorted by Zipcode - Colorado 482
8.5 Latent Demand by Year - Idaho 487
8.6 Cities Sorted by Rank - Idaho 488
8.7 Cities Sorted by Zipcode - Idaho 490
8.8 Latent Demand by Year - Montana 492
8.9 Cities Sorted by Rank - Montana 493
8.10 Cities Sorted by Zipcode - Montana 495
8.11 Latent Demand by Year - Utah 497
8.12 Cities Sorted by Rank - Utah 498
8.13 Cities Sorted by Zipcode - Utah 501
8.14 Latent Demand by Year - Wyoming 505
8.15 Cities Sorted by Rank - Wyoming 506
8.16 Cities Sorted by Zipcode - Wyoming 507
9 SOUTHEAST 509
9.1 Executive Summary 509
9.2 Latent Demand by Year - Alabama 510
9.3 Cities Sorted by Rank - Alabama 511
9.4 Cities Sorted by Zipcode - Alabama 516
9.5 Latent Demand by Year - Arkansas 522
9.6 Cities Sorted by Rank - Arkansas 523
9.7 Cities Sorted by Zipcode - Arkansas 527
9.8 Latent Demand by Year - Florida 531
9.9 Cities Sorted by Rank - Florida 532
9.10 Cities Sorted by Zipcode - Florida 547
9.11 Latent Demand by Year - Georgia 563
9.12 Cities Sorted by Rank - Georgia 564
9.13 Cities Sorted by Zipcode - Georgia 571
9.14 Latent Demand by Year - Kentucky 578
9.15 Cities Sorted by Rank - Kentucky 579
9.16 Cities Sorted by Zipcode - Kentucky 583
9.17 Latent Demand by Year - Louisiana 588
9.18 Cities Sorted by Rank - Louisiana 589
9.19 Cities Sorted by Zipcode - Louisiana 594
9.20 Latent Demand by Year - Mississippi 599
9.21 Cities Sorted by Rank - Mississippi 600
9.22 Cities Sorted by Zipcode - Mississippi 603
9.23 Latent Demand by Year - North Carolina 607
9.24 Cities Sorted by Rank - North Carolina 608
9.25 Cities Sorted by Zipcode - North Carolina 616
9.26 Latent Demand by Year - South Carolina 624
9.27 Cities Sorted by Rank - South Carolina 625
9.28 Cities Sorted by Zipcode - South Carolina 630
9.29 Latent Demand by Year - Tennessee 635
9.30 Cities Sorted by Rank - Tennessee 636
9.31 Cities Sorted by Zipcode - Tennessee 641
9.32 Latent Demand by Year - Virginia 647
9.33 Cities Sorted by Rank - Virginia 648
9.34 Cities Sorted by Zipcode - Virginia 653
9.35 Latent Demand by Year - West Virginia 658
9.36 Cities Sorted by Rank - West Virginia 659
9.37 Cities Sorted by Zipcode - West Virginia 661
10 SOUTHWEST 665
10.1 Executive Summary 665
10.2 Latent Demand by Year - Arizona 666
10.3 Cities Sorted by Rank - Arizona 667
10.4 Cities Sorted by Zipcode - Arizona 671
10.5 Latent Demand by Year - New Mexico 675
10.6 Cities Sorted by Rank - New Mexico 676
10.7 Cities Sorted by Zipcode - New Mexico 678
10.8 Latent Demand by Year - Oklahoma 681
10.9 Cities Sorted by Rank - Oklahoma 682
10.10 Cities Sorted by Zipcode - Oklahoma 686
10.11 Latent Demand by Year - Texas 690
10.12 Cities Sorted by Rank - Texas 691
10.13 Cities Sorted by Zipcode - Texas 709
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 728
11.1 Disclaimers & Safe Harbor 728
11.2 User Agreement Provisions 729

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