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The 2007-2012 Outlook for Architectural Interior Solvent-Thinned Undercoat and Primer Paints in the United States - Product Image

The 2007-2012 Outlook for Architectural Interior Solvent-Thinned Undercoat and Primer Paints in the United States

  • Published: September 2006
  • Region: United States
  • 592 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for architectural READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 41
3.8 Latent Demand by Year - Hawaii 59
3.9 Cities Sorted by Rank - Hawaii 60
3.10 Cities Sorted by Zipcode - Hawaii 62
3.11 Latent Demand by Year - Nevada 64
3.12 Cities Sorted by Rank - Nevada 65
3.13 Cities Sorted by Zipcode - Nevada 66
3.14 Latent Demand by Year - Oregon 68
3.15 Cities Sorted by Rank - Oregon 69
3.16 Cities Sorted by Zipcode - Oregon 72
3.17 Latent Demand by Year - Washington 76
3.18 Cities Sorted by Rank - Washington 77
3.19 Cities Sorted by Zipcode - Washington 83
4 GREAT LAKES 90
4.1 Executive Summary 90
4.2 Latent Demand by Year - Illinois 92
4.3 Cities Sorted by Rank - Illinois 93
4.4 Cities Sorted by Zipcode - Illinois 104
4.5 Latent Demand by Year - Indiana 115
4.6 Cities Sorted by Rank - Indiana 116
4.7 Cities Sorted by Zipcode - Indiana 120
4.8 Latent Demand by Year - Michigan 125
4.9 Cities Sorted by Rank - Michigan 126
4.10 Cities Sorted by Zipcode - Michigan 133
4.11 Latent Demand by Year - Ohio 139
4.12 Cities Sorted by Rank - Ohio 141
4.13 Cities Sorted by Zipcode - Ohio 151
4.14 Latent Demand by Year - Wisconsin 161
4.15 Cities Sorted by Rank - Wisconsin 162
4.16 Cities Sorted by Zipcode - Wisconsin 170
5 MID-ATLANTIC 179
5.1 Executive Summary 179
5.2 Latent Demand by Year - Delaware 181
5.3 Cities Sorted by Rank - Delaware 182
5.4 Cities Sorted by Zipcode - Delaware 183
5.5 Latent Demand by Year - District of Columbia 184
5.6 Cities Sorted by Rank - District of Columbia 185
5.7 Cities Sorted by Zipcode - District of Columbia 185
5.8 Latent Demand by Year - Maryland 186
5.9 Cities Sorted by Rank - Maryland 187
5.10 Cities Sorted by Zipcode - Maryland 193
5.11 Latent Demand by Year - New Jersey 199
5.12 Cities Sorted by Rank - New Jersey 200
5.13 Cities Sorted by Zipcode - New Jersey 209
5.14 Latent Demand by Year - New York 218
5.15 Cities Sorted by Rank - New York 219
5.16 Cities Sorted by Zipcode - New York 240
5.17 Latent Demand by Year - Pennsylvania 262
5.18 Cities Sorted by Rank - Pennsylvania 263
5.19 Cities Sorted by Zipcode - Pennsylvania 275
6 NEW ENGLAND 288
6.1 Executive Summary 288
6.2 Latent Demand by Year - Connecticut 290
6.3 Cities Sorted by Rank - Connecticut 291
6.4 Cities Sorted by Zipcode - Connecticut 295
6.5 Latent Demand by Year - Maine 300
6.6 Cities Sorted by Rank - Maine 301
6.7 Cities Sorted by Zipcode - Maine 305
6.8 Latent Demand by Year - Massachusetts 309
6.9 Cities Sorted by Rank - Massachusetts 310
6.10 Cities Sorted by Zipcode - Massachusetts 317
6.11 Latent Demand by Year - New Hampshire 326
6.12 Cities Sorted by Rank - New Hampshire 327
6.13 Cities Sorted by Zipcode - New Hampshire 331
6.14 Latent Demand by Year - Rhode Island 335
6.15 Cities Sorted by Rank - Rhode Island 336
6.16 Cities Sorted by Zipcode - Rhode Island 337
6.17 Latent Demand by Year - Vermont 339
6.18 Cities Sorted by Rank - Vermont 340
6.19 Cities Sorted by Zipcode - Vermont 342
7 PLAINS 345
7.1 Executive Summary 345
7.2 Latent Demand by Year - Iowa 347
7.3 Cities Sorted by Rank - Iowa 348
7.4 Cities Sorted by Zipcode - Iowa 351
7.5 Latent Demand by Year - Kansas 355
7.6 Cities Sorted by Rank - Kansas 356
7.7 Cities Sorted by Zipcode - Kansas 358
7.8 Latent Demand by Year - Minnesota 361
7.9 Cities Sorted by Rank - Minnesota 362
7.10 Cities Sorted by Zipcode - Minnesota 367
7.11 Latent Demand by Year - Missouri 373
7.12 Cities Sorted by Rank - Missouri 374
7.13 Cities Sorted by Zipcode - Missouri 379
7.14 Latent Demand by Year - Nebraska 384
7.15 Cities Sorted by Rank - Nebraska 385
7.16 Cities Sorted by Zipcode - Nebraska 386
7.17 Latent Demand by Year - North Dakota 388
7.18 Cities Sorted by Rank - North Dakota 389
7.19 Cities Sorted by Zipcode - North Dakota 390
7.20 Latent Demand by Year - South Dakota 391
7.21 Cities Sorted by Rank - South Dakota 392
7.22 Cities Sorted by Zipcode - South Dakota 393
8 ROCKIES 394
8.1 Executive Summary 394
8.2 Latent Demand by Year - Colorado 396
8.3 Cities Sorted by Rank - Colorado 397
8.4 Cities Sorted by Zipcode - Colorado 400
8.5 Latent Demand by Year - Idaho 404
8.6 Cities Sorted by Rank - Idaho 405
8.7 Cities Sorted by Zipcode - Idaho 406
8.8 Latent Demand by Year - Montana 408
8.9 Cities Sorted by Rank - Montana 409
8.10 Cities Sorted by Zipcode - Montana 410
8.11 Latent Demand by Year - Utah 411
8.12 Cities Sorted by Rank - Utah 412
8.13 Cities Sorted by Zipcode - Utah 415
8.14 Latent Demand by Year - Wyoming 418
8.15 Cities Sorted by Rank - Wyoming 419
8.16 Cities Sorted by Zipcode - Wyoming 420
9 SOUTHEAST 421
9.1 Executive Summary 421
9.2 Latent Demand by Year - Alabama 423
9.3 Cities Sorted by Rank - Alabama 424
9.4 Cities Sorted by Zipcode - Alabama 428
9.5 Latent Demand by Year - Arkansas 432
9.6 Cities Sorted by Rank - Arkansas 433
9.7 Cities Sorted by Zipcode - Arkansas 436
9.8 Latent Demand by Year - Florida 439
9.9 Cities Sorted by Rank - Florida 440
9.10 Cities Sorted by Zipcode - Florida 453
9.11 Latent Demand by Year - Georgia 467
9.12 Cities Sorted by Rank - Georgia 468
9.13 Cities Sorted by Zipcode - Georgia 473
9.14 Latent Demand by Year - Kentucky 479
9.15 Cities Sorted by Rank - Kentucky 480
9.16 Cities Sorted by Zipcode - Kentucky 483
9.17 Latent Demand by Year - Louisiana 487
9.18 Cities Sorted by Rank - Louisiana 488
9.19 Cities Sorted by Zipcode - Louisiana 491
9.20 Latent Demand by Year - Mississippi 495
9.21 Cities Sorted by Rank - Mississippi 496
9.22 Cities Sorted by Zipcode - Mississippi 498
9.23 Latent Demand by Year - North Carolina 501
9.24 Cities Sorted by Rank - North Carolina 502
9.25 Cities Sorted by Zipcode - North Carolina 508
9.26 Latent Demand by Year - South Carolina 514
9.27 Cities Sorted by Rank - South Carolina 515
9.28 Cities Sorted by Zipcode - South Carolina 518
9.29 Latent Demand by Year - Tennessee 522
9.30 Cities Sorted by Rank - Tennessee 523
9.31 Cities Sorted by Zipcode - Tennessee 527
9.32 Latent Demand by Year - Virginia 531
9.33 Cities Sorted by Rank - Virginia 532
9.34 Cities Sorted by Zipcode - Virginia 536
9.35 Latent Demand by Year - West Virginia 540
9.36 Cities Sorted by Rank - West Virginia 541
9.37 Cities Sorted by Zipcode - West Virginia 542
10 SOUTHWEST 544
10.1 Executive Summary 544
10.2 Latent Demand by Year - Arizona 546
10.3 Cities Sorted by Rank - Arizona 547
10.4 Cities Sorted by Zipcode - Arizona 550
10.5 Latent Demand by Year - New Mexico 553
10.6 Cities Sorted by Rank - New Mexico 554
10.7 Cities Sorted by Zipcode - New Mexico 555
10.8 Latent Demand by Year - Oklahoma 557
10.9 Cities Sorted by Rank - Oklahoma 558
10.10 Cities Sorted by Zipcode - Oklahoma 560
10.11 Latent Demand by Year - Texas 563
10.12 Cities Sorted by Rank - Texas 564
10.13 Cities Sorted by Zipcode - Texas 577
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 591
11.1 Disclaimers & Safe Harbor 591
11.2 User Agreement Provisions 592

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