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The 2007-2012 Outlook for Dairy, Farm, and Food Plant Cleaners and Sanitizers in the United States - Product Image

The 2007-2012 Outlook for Dairy, Farm, and Food Plant Cleaners and Sanitizers in the United States

  • ID: 492149
  • September 2006
  • Region: United States
  • 649 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for dairy, READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 41
3.8 Latent Demand by Year - Hawaii 60
3.9 Cities Sorted by Rank - Hawaii 61
3.10 Cities Sorted by Zipcode - Hawaii 63
3.11 Latent Demand by Year - Nevada 66
3.12 Cities Sorted by Rank - Nevada 67
3.13 Cities Sorted by Zipcode - Nevada 68
3.14 Latent Demand by Year - Oregon 70
3.15 Cities Sorted by Rank - Oregon 71
3.16 Cities Sorted by Zipcode - Oregon 75
3.17 Latent Demand by Year - Washington 79
3.18 Cities Sorted by Rank - Washington 80
3.19 Cities Sorted by Zipcode - Washington 87
4 GREAT LAKES 95
4.1 Executive Summary 95
4.2 Latent Demand by Year - Illinois 96
4.3 Cities Sorted by Rank - Illinois 97
4.4 Cities Sorted by Zipcode - Illinois 109
4.5 Latent Demand by Year - Indiana 122
4.6 Cities Sorted by Rank - Indiana 123
4.7 Cities Sorted by Zipcode - Indiana 129
4.8 Latent Demand by Year - Michigan 135
4.9 Cities Sorted by Rank - Michigan 136
4.10 Cities Sorted by Zipcode - Michigan 143
4.11 Latent Demand by Year - Ohio 151
4.12 Cities Sorted by Rank - Ohio 152
4.13 Cities Sorted by Zipcode - Ohio 163
4.14 Latent Demand by Year - Wisconsin 175
4.15 Cities Sorted by Rank - Wisconsin 176
4.16 Cities Sorted by Zipcode - Wisconsin 185
5 MID-ATLANTIC 195
5.1 Executive Summary 195
5.2 Latent Demand by Year - Delaware 196
5.3 Cities Sorted by Rank - Delaware 197
5.4 Cities Sorted by Zipcode - Delaware 198
5.5 Latent Demand by Year - District of Columbia 199
5.6 Cities Sorted by Rank - District of Columbia 201
5.7 Cities Sorted by Zipcode - District of Columbia 201
5.8 Latent Demand by Year - Maryland 202
5.9 Cities Sorted by Rank - Maryland 203
5.10 Cities Sorted by Zipcode - Maryland 209
5.11 Latent Demand by Year - New Jersey 215
5.12 Cities Sorted by Rank - New Jersey 216
5.13 Cities Sorted by Zipcode - New Jersey 225
5.14 Latent Demand by Year - New York 234
5.15 Cities Sorted by Rank - New York 235
5.16 Cities Sorted by Zipcode - New York 258
5.17 Latent Demand by Year - Pennsylvania 283
5.18 Cities Sorted by Rank - Pennsylvania 284
5.19 Cities Sorted by Zipcode - Pennsylvania 298
6 NEW ENGLAND 313
6.1 Executive Summary 313
6.2 Latent Demand by Year - Connecticut 314
6.3 Cities Sorted by Rank - Connecticut 315
6.4 Cities Sorted by Zipcode - Connecticut 320
6.5 Latent Demand by Year - Maine 325
6.6 Cities Sorted by Rank - Maine 326
6.7 Cities Sorted by Zipcode - Maine 331
6.8 Latent Demand by Year - Massachusetts 336
6.9 Cities Sorted by Rank - Massachusetts 337
6.10 Cities Sorted by Zipcode - Massachusetts 345
6.11 Latent Demand by Year - New Hampshire 354
6.12 Cities Sorted by Rank - New Hampshire 355
6.13 Cities Sorted by Zipcode - New Hampshire 359
6.14 Latent Demand by Year - Rhode Island 363
6.15 Cities Sorted by Rank - Rhode Island 364
6.16 Cities Sorted by Zipcode - Rhode Island 365
6.17 Latent Demand by Year - Vermont 367
6.18 Cities Sorted by Rank - Vermont 368
6.19 Cities Sorted by Zipcode - Vermont 371
7 PLAINS 375
7.1 Executive Summary 375
7.2 Latent Demand by Year - Iowa 376
7.3 Cities Sorted by Rank - Iowa 377
7.4 Cities Sorted by Zipcode - Iowa 381
7.5 Latent Demand by Year - Kansas 385
7.6 Cities Sorted by Rank - Kansas 386
7.7 Cities Sorted by Zipcode - Kansas 389
7.8 Latent Demand by Year - Minnesota 392
7.9 Cities Sorted by Rank - Minnesota 393
7.10 Cities Sorted by Zipcode - Minnesota 399
7.11 Latent Demand by Year - Missouri 406
7.12 Cities Sorted by Rank - Missouri 407
7.13 Cities Sorted by Zipcode - Missouri 413
7.14 Latent Demand by Year - Nebraska 419
7.15 Cities Sorted by Rank - Nebraska 420
7.16 Cities Sorted by Zipcode - Nebraska 422
7.17 Latent Demand by Year - North Dakota 424
7.18 Cities Sorted by Rank - North Dakota 425
7.19 Cities Sorted by Zipcode - North Dakota 426
7.20 Latent Demand by Year - South Dakota 427
7.21 Cities Sorted by Rank - South Dakota 428
7.22 Cities Sorted by Zipcode - South Dakota 429
8 ROCKIES 431
8.1 Executive Summary 431
8.2 Latent Demand by Year - Colorado 432
8.3 Cities Sorted by Rank - Colorado 433
8.4 Cities Sorted by Zipcode - Colorado 437
8.5 Latent Demand by Year - Idaho 441
8.6 Cities Sorted by Rank - Idaho 442
8.7 Cities Sorted by Zipcode - Idaho 443
8.8 Latent Demand by Year - Montana 445
8.9 Cities Sorted by Rank - Montana 446
8.10 Cities Sorted by Zipcode - Montana 447
8.11 Latent Demand by Year - Utah 449
8.12 Cities Sorted by Rank - Utah 450
8.13 Cities Sorted by Zipcode - Utah 453
8.14 Latent Demand by Year - Wyoming 457
8.15 Cities Sorted by Rank - Wyoming 458
8.16 Cities Sorted by Zipcode - Wyoming 459
9 SOUTHEAST 461
9.1 Executive Summary 461
9.2 Latent Demand by Year - Alabama 462
9.3 Cities Sorted by Rank - Alabama 463
9.4 Cities Sorted by Zipcode - Alabama 467
9.5 Latent Demand by Year - Arkansas 472
9.6 Cities Sorted by Rank - Arkansas 473
9.7 Cities Sorted by Zipcode - Arkansas 476
9.8 Latent Demand by Year - Florida 479
9.9 Cities Sorted by Rank - Florida 480
9.10 Cities Sorted by Zipcode - Florida 494
9.11 Latent Demand by Year - Georgia 509
9.12 Cities Sorted by Rank - Georgia 510
9.13 Cities Sorted by Zipcode - Georgia 516
9.14 Latent Demand by Year - Kentucky 522
9.15 Cities Sorted by Rank - Kentucky 523
9.16 Cities Sorted by Zipcode - Kentucky 527
9.17 Latent Demand by Year - Louisiana 531
9.18 Cities Sorted by Rank - Louisiana 532
9.19 Cities Sorted by Zipcode - Louisiana 536
9.20 Latent Demand by Year - Mississippi 540
9.21 Cities Sorted by Rank - Mississippi 541
9.22 Cities Sorted by Zipcode - Mississippi 543
9.23 Latent Demand by Year - North Carolina 546
9.24 Cities Sorted by Rank - North Carolina 547
9.25 Cities Sorted by Zipcode - North Carolina 554
9.26 Latent Demand by Year - South Carolina 561
9.27 Cities Sorted by Rank - South Carolina 562
9.28 Cities Sorted by Zipcode - South Carolina 566
9.29 Latent Demand by Year - Tennessee 570
9.30 Cities Sorted by Rank - Tennessee 571
9.31 Cities Sorted by Zipcode - Tennessee 575
9.32 Latent Demand by Year - Virginia 580
9.33 Cities Sorted by Rank - Virginia 581
9.34 Cities Sorted by Zipcode - Virginia 585
9.35 Latent Demand by Year - West Virginia 590
9.36 Cities Sorted by Rank - West Virginia 591
9.37 Cities Sorted by Zipcode - West Virginia 593
10 SOUTHWEST 595
10.1 Executive Summary 595
10.2 Latent Demand by Year - Arizona 596
10.3 Cities Sorted by Rank - Arizona 597
10.4 Cities Sorted by Zipcode - Arizona 600
10.5 Latent Demand by Year - New Mexico 604
10.6 Cities Sorted by Rank - New Mexico 605
10.7 Cities Sorted by Zipcode - New Mexico 606
10.8 Latent Demand by Year - Oklahoma 609
10.9 Cities Sorted by Rank - Oklahoma 610
10.10 Cities Sorted by Zipcode - Oklahoma 613
10.11 Latent Demand by Year - Texas 616
10.12 Cities Sorted by Rank - Texas 617
10.13 Cities Sorted by Zipcode - Texas 632
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 648
11.1 Disclaimers & Safe Harbor 648
11.2 User Agreement Provisions 649

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