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The 2007-2012 Outlook for Household Liquid Non-Chlorine Bleach in the United States - Product Image

The 2007-2012 Outlook for Household Liquid Non-Chlorine Bleach in the United States

  • ID: 492153
  • September 2006
  • Region: United States
  • 306 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for household READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 20
3.6 Cities Sorted by Rank - California 21
3.7 Cities Sorted by Zipcode - California 31
3.8 Latent Demand by Year - Hawaii 43
3.9 Cities Sorted by Rank - Hawaii 44
3.10 Cities Sorted by Zipcode - Hawaii 44
3.11 Latent Demand by Year - Nevada 46
3.12 Cities Sorted by Rank - Nevada 47
3.13 Cities Sorted by Zipcode - Nevada 47
3.14 Latent Demand by Year - Oregon 49
3.15 Cities Sorted by Rank - Oregon 50
3.16 Cities Sorted by Zipcode - Oregon 51
3.17 Latent Demand by Year - Washington 53
3.18 Cities Sorted by Rank - Washington 54
3.19 Cities Sorted by Zipcode - Washington 56
4 GREAT LAKES 60
4.1 Executive Summary 60
4.2 Latent Demand by Year - Illinois 62
4.3 Cities Sorted by Rank - Illinois 63
4.4 Cities Sorted by Zipcode - Illinois 68
4.5 Latent Demand by Year - Indiana 75
4.6 Cities Sorted by Rank - Indiana 76
4.7 Cities Sorted by Zipcode - Indiana 77
4.8 Latent Demand by Year - Michigan 80
4.9 Cities Sorted by Rank - Michigan 81
4.10 Cities Sorted by Zipcode - Michigan 83
4.11 Latent Demand by Year - Ohio 87
4.12 Cities Sorted by Rank - Ohio 88
4.13 Cities Sorted by Zipcode - Ohio 91
4.14 Latent Demand by Year - Wisconsin 96
4.15 Cities Sorted by Rank - Wisconsin 97
4.16 Cities Sorted by Zipcode - Wisconsin 99
5 MID-ATLANTIC 102
5.1 Executive Summary 102
5.2 Latent Demand by Year - Delaware 104
5.3 Cities Sorted by Rank - Delaware 105
5.4 Cities Sorted by Zipcode - Delaware 105
5.5 Latent Demand by Year - District of Columbia 106
5.6 Cities Sorted by Rank - District of Columbia 107
5.7 Cities Sorted by Zipcode - District of Columbia 107
5.8 Latent Demand by Year - Maryland 108
5.9 Cities Sorted by Rank - Maryland 109
5.10 Cities Sorted by Zipcode - Maryland 112
5.11 Latent Demand by Year - New Jersey 116
5.12 Cities Sorted by Rank - New Jersey 117
5.13 Cities Sorted by Zipcode - New Jersey 122
5.14 Latent Demand by Year - New York 128
5.15 Cities Sorted by Rank - New York 129
5.16 Cities Sorted by Zipcode - New York 136
5.17 Latent Demand by Year - Pennsylvania 145
5.18 Cities Sorted by Rank - Pennsylvania 146
5.19 Cities Sorted by Zipcode - Pennsylvania 148
6 NEW ENGLAND 150
6.1 Executive Summary 150
6.2 Latent Demand by Year - Connecticut 152
6.3 Cities Sorted by Rank - Connecticut 153
6.4 Cities Sorted by Zipcode - Connecticut 156
6.5 Latent Demand by Year - Maine 159
6.6 Cities Sorted by Rank - Maine 160
6.7 Cities Sorted by Zipcode - Maine 160
6.8 Latent Demand by Year - Massachusetts 162
6.9 Cities Sorted by Rank - Massachusetts 163
6.10 Cities Sorted by Zipcode - Massachusetts 168
6.11 Latent Demand by Year - New Hampshire 173
6.12 Cities Sorted by Rank - New Hampshire 174
6.13 Cities Sorted by Zipcode - New Hampshire 175
6.14 Latent Demand by Year - Rhode Island 177
6.15 Cities Sorted by Rank - Rhode Island 178
6.16 Cities Sorted by Zipcode - Rhode Island 179
6.17 Latent Demand by Year - Vermont 180
6.18 Cities Sorted by Rank - Vermont 181
6.19 Cities Sorted by Zipcode - Vermont 181
7 PLAINS 182
7.1 Executive Summary 182
7.2 Latent Demand by Year - Iowa 184
7.3 Cities Sorted by Rank - Iowa 185
7.4 Cities Sorted by Zipcode - Iowa 186
7.5 Latent Demand by Year - Kansas 187
7.6 Cities Sorted by Rank - Kansas 188
7.7 Cities Sorted by Zipcode - Kansas 189
7.8 Latent Demand by Year - Minnesota 190
7.9 Cities Sorted by Rank - Minnesota 191
7.10 Cities Sorted by Zipcode - Minnesota 193
7.11 Latent Demand by Year - Missouri 197
7.12 Cities Sorted by Rank - Missouri 198
7.13 Cities Sorted by Zipcode - Missouri 199
7.14 Latent Demand by Year - Nebraska 202
7.15 Cities Sorted by Rank - Nebraska 203
7.16 Cities Sorted by Zipcode - Nebraska 203
7.17 Latent Demand by Year - North Dakota 204
7.18 Cities Sorted by Rank - North Dakota 205
7.19 Cities Sorted by Zipcode - North Dakota 205
7.20 Latent Demand by Year - South Dakota 206
7.21 Cities Sorted by Rank - South Dakota 207
7.22 Cities Sorted by Zipcode - South Dakota 207
8 ROCKIES 208
8.1 Executive Summary 208
8.2 Latent Demand by Year - Colorado 210
8.3 Cities Sorted by Rank - Colorado 211
8.4 Cities Sorted by Zipcode - Colorado 212
8.5 Latent Demand by Year - Idaho 215
8.6 Cities Sorted by Rank - Idaho 216
8.7 Cities Sorted by Zipcode - Idaho 216
8.8 Latent Demand by Year - Montana 218
8.9 Cities Sorted by Rank - Montana 219
8.10 Cities Sorted by Zipcode - Montana 219
8.11 Latent Demand by Year - Utah 220
8.12 Cities Sorted by Rank - Utah 221
8.13 Cities Sorted by Zipcode - Utah 222
8.14 Latent Demand by Year - Wyoming 225
8.15 Cities Sorted by Rank - Wyoming 226
8.16 Cities Sorted by Zipcode - Wyoming 226
9 SOUTHEAST 227
9.1 Executive Summary 227
9.2 Latent Demand by Year - Alabama 229
9.3 Cities Sorted by Rank - Alabama 230
9.4 Cities Sorted by Zipcode - Alabama 231
9.5 Latent Demand by Year - Arkansas 233
9.6 Cities Sorted by Rank - Arkansas 234
9.7 Cities Sorted by Zipcode - Arkansas 235
9.8 Latent Demand by Year - Florida 236
9.9 Cities Sorted by Rank - Florida 237
9.10 Cities Sorted by Zipcode - Florida 243
9.11 Latent Demand by Year - Georgia 249
9.12 Cities Sorted by Rank - Georgia 250
9.13 Cities Sorted by Zipcode - Georgia 252
9.14 Latent Demand by Year - Kentucky 254
9.15 Cities Sorted by Rank - Kentucky 255
9.16 Cities Sorted by Zipcode - Kentucky 256
9.17 Latent Demand by Year - Louisiana 257
9.18 Cities Sorted by Rank - Louisiana 258
9.19 Cities Sorted by Zipcode - Louisiana 259
9.20 Latent Demand by Year - Mississippi 260
9.21 Cities Sorted by Rank - Mississippi 261
9.22 Cities Sorted by Zipcode - Mississippi 261
9.23 Latent Demand by Year - North Carolina 263
9.24 Cities Sorted by Rank - North Carolina 264
9.25 Cities Sorted by Zipcode - North Carolina 265
9.26 Latent Demand by Year - South Carolina 268
9.27 Cities Sorted by Rank - South Carolina 269
9.28 Cities Sorted by Zipcode - South Carolina 270
9.29 Latent Demand by Year - Tennessee 271
9.30 Cities Sorted by Rank - Tennessee 272
9.31 Cities Sorted by Zipcode - Tennessee 273
9.32 Latent Demand by Year - Virginia 275
9.33 Cities Sorted by Rank - Virginia 276
9.34 Cities Sorted by Zipcode - Virginia 278
9.35 Latent Demand by Year - West Virginia 280
9.36 Cities Sorted by Rank - West Virginia 281
9.37 Cities Sorted by Zipcode - West Virginia 281
10 SOUTHWEST 282
10.1 Executive Summary 282
10.2 Latent Demand by Year - Arizona 283
10.3 Cities Sorted by Rank - Arizona 284
10.4 Cities Sorted by Zipcode - Arizona 285
10.5 Latent Demand by Year - New Mexico 287
10.6 Cities Sorted by Rank - New Mexico 288
10.7 Cities Sorted by Zipcode - New Mexico 288
10.8 Latent Demand by Year - Oklahoma 290
10.9 Cities Sorted by Rank - Oklahoma 291
10.10 Cities Sorted by Zipcode - Oklahoma 292
10.11 Latent Demand by Year - Texas 293
10.12 Cities Sorted by Rank - Texas 294
10.13 Cities Sorted by Zipcode - Texas 299
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 305
11.1 Disclaimers & Safe Harbor 305
11.2 User Agreement Provisions 306

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