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The 2007-2012 Outlook for Automotive Windshield Washer Fluid in the United States - Product Image

The 2007-2012 Outlook for Automotive Windshield Washer Fluid in the United States

  • Published: September 2006
  • Region: United States
  • 207 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for automotive READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 20
3.6 Cities Sorted by Rank - California 21
3.7 Cities Sorted by Zipcode - California 28
3.8 Latent Demand by Year - Hawaii 35
3.9 Cities Sorted by Rank - Hawaii 36
3.10 Cities Sorted by Zipcode - Hawaii 36
3.11 Latent Demand by Year - Nevada 37
3.12 Cities Sorted by Rank - Nevada 38
3.13 Cities Sorted by Zipcode - Nevada 38
3.14 Latent Demand by Year - Oregon 39
3.15 Cities Sorted by Rank - Oregon 40
3.16 Cities Sorted by Zipcode - Oregon 40
3.17 Latent Demand by Year - Washington 42
3.18 Cities Sorted by Rank - Washington 43
3.19 Cities Sorted by Zipcode - Washington 44
4 GREAT LAKES 46
4.1 Executive Summary 46
4.2 Latent Demand by Year - Illinois 48
4.3 Cities Sorted by Rank - Illinois 49
4.4 Cities Sorted by Zipcode - Illinois 51
4.5 Latent Demand by Year - Indiana 55
4.6 Cities Sorted by Rank - Indiana 56
4.7 Cities Sorted by Zipcode - Indiana 57
4.8 Latent Demand by Year - Michigan 58
4.9 Cities Sorted by Rank - Michigan 59
4.10 Cities Sorted by Zipcode - Michigan 60
4.11 Latent Demand by Year - Ohio 62
4.12 Cities Sorted by Rank - Ohio 63
4.13 Cities Sorted by Zipcode - Ohio 64
4.14 Latent Demand by Year - Wisconsin 67
4.15 Cities Sorted by Rank - Wisconsin 68
4.16 Cities Sorted by Zipcode - Wisconsin 69
5 MID-ATLANTIC 70
5.1 Executive Summary 70
5.2 Latent Demand by Year - Delaware 72
5.3 Cities Sorted by Rank - Delaware 73
5.4 Cities Sorted by Zipcode - Delaware 73
5.5 Latent Demand by Year - District of Columbia 73
5.6 Cities Sorted by Rank - District of Columbia 75
5.7 Cities Sorted by Zipcode - District of Columbia 75
5.8 Latent Demand by Year - Maryland 76
5.9 Cities Sorted by Rank - Maryland 77
5.10 Cities Sorted by Zipcode - Maryland 78
5.11 Latent Demand by Year - New Jersey 80
5.12 Cities Sorted by Rank - New Jersey 81
5.13 Cities Sorted by Zipcode - New Jersey 83
5.14 Latent Demand by Year - New York 85
5.15 Cities Sorted by Rank - New York 86
5.16 Cities Sorted by Zipcode - New York 89
5.17 Latent Demand by Year - Pennsylvania 94
5.18 Cities Sorted by Rank - Pennsylvania 95
5.19 Cities Sorted by Zipcode - Pennsylvania 95
6 NEW ENGLAND 97
6.1 Executive Summary 97
6.2 Latent Demand by Year - Connecticut 99
6.3 Cities Sorted by Rank - Connecticut 100
6.4 Cities Sorted by Zipcode - Connecticut 101
6.5 Latent Demand by Year - Maine 104
6.6 Cities Sorted by Rank - Maine 105
6.7 Cities Sorted by Zipcode - Maine 105
6.8 Latent Demand by Year - Massachusetts 106
6.9 Cities Sorted by Rank - Massachusetts 107
6.10 Cities Sorted by Zipcode - Massachusetts 109
6.11 Latent Demand by Year - New Hampshire 113
6.12 Cities Sorted by Rank - New Hampshire 114
6.13 Cities Sorted by Zipcode - New Hampshire 114
6.14 Latent Demand by Year - Rhode Island 115
6.15 Cities Sorted by Rank - Rhode Island 116
6.16 Cities Sorted by Zipcode - Rhode Island 116
6.17 Latent Demand by Year - Vermont 118
6.18 Cities Sorted by Rank - Vermont 119
6.19 Cities Sorted by Zipcode - Vermont 119
7 PLAINS 120
7.1 Executive Summary 120
7.2 Latent Demand by Year - Iowa 122
7.3 Cities Sorted by Rank - Iowa 123
7.4 Cities Sorted by Zipcode - Iowa 123
7.5 Latent Demand by Year - Kansas 125
7.6 Cities Sorted by Rank - Kansas 126
7.7 Cities Sorted by Zipcode - Kansas 126
7.8 Latent Demand by Year - Minnesota 127
7.9 Cities Sorted by Rank - Minnesota 128
7.10 Cities Sorted by Zipcode - Minnesota 129
7.11 Latent Demand by Year - Missouri 131
7.12 Cities Sorted by Rank - Missouri 132
7.13 Cities Sorted by Zipcode - Missouri 133
7.14 Latent Demand by Year - Nebraska 134
7.15 Cities Sorted by Rank - Nebraska 135
7.16 Cities Sorted by Zipcode - Nebraska 135
7.17 Latent Demand by Year - North Dakota 136
7.18 Cities Sorted by Rank - North Dakota 137
7.19 Cities Sorted by Zipcode - North Dakota 137
7.20 Latent Demand by Year - South Dakota 138
7.21 Cities Sorted by Rank - South Dakota 139
7.22 Cities Sorted by Zipcode - South Dakota 139
8 ROCKIES 140
8.1 Executive Summary 140
8.2 Latent Demand by Year - Colorado 142
8.3 Cities Sorted by Rank - Colorado 143
8.4 Cities Sorted by Zipcode - Colorado 144
8.5 Latent Demand by Year - Idaho 145
8.6 Cities Sorted by Rank - Idaho 146
8.7 Cities Sorted by Zipcode - Idaho 146
8.8 Latent Demand by Year - Montana 147
8.9 Cities Sorted by Rank - Montana 148
8.10 Cities Sorted by Zipcode - Montana 148
8.11 Latent Demand by Year - Utah 149
8.12 Cities Sorted by Rank - Utah 150
8.13 Cities Sorted by Zipcode - Utah 151
8.14 Latent Demand by Year - Wyoming 152
8.15 Cities Sorted by Rank - Wyoming 153
8.16 Cities Sorted by Zipcode - Wyoming 153
9 SOUTHEAST 154
9.1 Executive Summary 154
9.2 Latent Demand by Year - Alabama 156
9.3 Cities Sorted by Rank - Alabama 157
9.4 Cities Sorted by Zipcode - Alabama 157
9.5 Latent Demand by Year - Arkansas 159
9.6 Cities Sorted by Rank - Arkansas 160
9.7 Cities Sorted by Zipcode - Arkansas 160
9.8 Latent Demand by Year - Florida 161
9.9 Cities Sorted by Rank - Florida 162
9.10 Cities Sorted by Zipcode - Florida 164
9.11 Latent Demand by Year - Georgia 168
9.12 Cities Sorted by Rank - Georgia 169
9.13 Cities Sorted by Zipcode - Georgia 170
9.14 Latent Demand by Year - Kentucky 171
9.15 Cities Sorted by Rank - Kentucky 172
9.16 Cities Sorted by Zipcode - Kentucky 172
9.17 Latent Demand by Year - Louisiana 173
9.18 Cities Sorted by Rank - Louisiana 174
9.19 Cities Sorted by Zipcode - Louisiana 174
9.20 Latent Demand by Year - Mississippi 175
9.21 Cities Sorted by Rank - Mississippi 176
9.22 Cities Sorted by Zipcode - Mississippi 176
9.23 Latent Demand by Year - North Carolina 177
9.24 Cities Sorted by Rank - North Carolina 178
9.25 Cities Sorted by Zipcode - North Carolina 179
9.26 Latent Demand by Year - South Carolina 180
9.27 Cities Sorted by Rank - South Carolina 181
9.28 Cities Sorted by Zipcode - South Carolina 181
9.29 Latent Demand by Year - Tennessee 182
9.30 Cities Sorted by Rank - Tennessee 183
9.31 Cities Sorted by Zipcode - Tennessee 183
9.32 Latent Demand by Year - Virginia 185
9.33 Cities Sorted by Rank - Virginia 186
9.34 Cities Sorted by Zipcode - Virginia 187
9.35 Latent Demand by Year - West Virginia 189
9.36 Cities Sorted by Rank - West Virginia 190
9.37 Cities Sorted by Zipcode - West Virginia 190
10 SOUTHWEST 191
10.1 Executive Summary 191
10.2 Latent Demand by Year - Arizona 192
10.3 Cities Sorted by Rank - Arizona 193
10.4 Cities Sorted by Zipcode - Arizona 194
10.5 Latent Demand by Year - New Mexico 195
10.6 Cities Sorted by Rank - New Mexico 196
10.7 Cities Sorted by Zipcode - New Mexico 196
10.8 Latent Demand by Year - Oklahoma 197
10.9 Cities Sorted by Rank - Oklahoma 198
10.10 Cities Sorted by Zipcode - Oklahoma 198
10.11 Latent Demand by Year - Texas 199
10.12 Cities Sorted by Rank - Texas 200
10.13 Cities Sorted by Zipcode - Texas 202
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 206
11.1 Disclaimers & Safe Harbor 206
11.2 User Agreement Provisions 207

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