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The 2007-2012 Outlook for Screen Printing Inks in the United States - Product Image

The 2007-2012 Outlook for Screen Printing Inks in the United States

  • Published: September 2006
  • Region: United States
  • 596 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for screen READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 58
3.9 Cities Sorted by Rank - Hawaii 59
3.10 Cities Sorted by Zipcode - Hawaii 61
3.11 Latent Demand by Year - Nevada 63
3.12 Cities Sorted by Rank - Nevada 64
3.13 Cities Sorted by Zipcode - Nevada 65
3.14 Latent Demand by Year - Oregon 67
3.15 Cities Sorted by Rank - Oregon 68
3.16 Cities Sorted by Zipcode - Oregon 71
3.17 Latent Demand by Year - Washington 74
3.18 Cities Sorted by Rank - Washington 75
3.19 Cities Sorted by Zipcode - Washington 81
4 GREAT LAKES 88
4.1 Executive Summary 88
4.2 Latent Demand by Year - Illinois 90
4.3 Cities Sorted by Rank - Illinois 91
4.4 Cities Sorted by Zipcode - Illinois 102
4.5 Latent Demand by Year - Indiana 114
4.6 Cities Sorted by Rank - Indiana 115
4.7 Cities Sorted by Zipcode - Indiana 119
4.8 Latent Demand by Year - Michigan 125
4.9 Cities Sorted by Rank - Michigan 126
4.10 Cities Sorted by Zipcode - Michigan 132
4.11 Latent Demand by Year - Ohio 140
4.12 Cities Sorted by Rank - Ohio 141
4.13 Cities Sorted by Zipcode - Ohio 151
4.14 Latent Demand by Year - Wisconsin 162
4.15 Cities Sorted by Rank - Wisconsin 163
4.16 Cities Sorted by Zipcode - Wisconsin 171
5 MID-ATLANTIC 180
5.1 Executive Summary 180
5.2 Latent Demand by Year - Delaware 182
5.3 Cities Sorted by Rank - Delaware 183
5.4 Cities Sorted by Zipcode - Delaware 184
5.5 Latent Demand by Year - District of Columbia 185
5.6 Cities Sorted by Rank - District of Columbia 186
5.7 Cities Sorted by Zipcode - District of Columbia 186
5.8 Latent Demand by Year - Maryland 187
5.9 Cities Sorted by Rank - Maryland 188
5.10 Cities Sorted by Zipcode - Maryland 193
5.11 Latent Demand by Year - New Jersey 200
5.12 Cities Sorted by Rank - New Jersey 201
5.13 Cities Sorted by Zipcode - New Jersey 209
5.14 Latent Demand by Year - New York 219
5.15 Cities Sorted by Rank - New York 220
5.16 Cities Sorted by Zipcode - New York 242
5.17 Latent Demand by Year - Pennsylvania 264
5.18 Cities Sorted by Rank - Pennsylvania 265
5.19 Cities Sorted by Zipcode - Pennsylvania 277
6 NEW ENGLAND 291
6.1 Executive Summary 291
6.2 Latent Demand by Year - Connecticut 293
6.3 Cities Sorted by Rank - Connecticut 294
6.4 Cities Sorted by Zipcode - Connecticut 298
6.5 Latent Demand by Year - Maine 303
6.6 Cities Sorted by Rank - Maine 304
6.7 Cities Sorted by Zipcode - Maine 308
6.8 Latent Demand by Year - Massachusetts 312
6.9 Cities Sorted by Rank - Massachusetts 313
6.10 Cities Sorted by Zipcode - Massachusetts 320
6.11 Latent Demand by Year - New Hampshire 329
6.12 Cities Sorted by Rank - New Hampshire 330
6.13 Cities Sorted by Zipcode - New Hampshire 333
6.14 Latent Demand by Year - Rhode Island 338
6.15 Cities Sorted by Rank - Rhode Island 339
6.16 Cities Sorted by Zipcode - Rhode Island 340
6.17 Latent Demand by Year - Vermont 341
6.18 Cities Sorted by Rank - Vermont 342
6.19 Cities Sorted by Zipcode - Vermont 344
7 PLAINS 347
7.1 Executive Summary 347
7.2 Latent Demand by Year - Iowa 349
7.3 Cities Sorted by Rank - Iowa 350
7.4 Cities Sorted by Zipcode - Iowa 353
7.5 Latent Demand by Year - Kansas 358
7.6 Cities Sorted by Rank - Kansas 359
7.7 Cities Sorted by Zipcode - Kansas 361
7.8 Latent Demand by Year - Minnesota 364
7.9 Cities Sorted by Rank - Minnesota 365
7.10 Cities Sorted by Zipcode - Minnesota 370
7.11 Latent Demand by Year - Missouri 376
7.12 Cities Sorted by Rank - Missouri 377
7.13 Cities Sorted by Zipcode - Missouri 382
7.14 Latent Demand by Year - Nebraska 387
7.15 Cities Sorted by Rank - Nebraska 388
7.16 Cities Sorted by Zipcode - Nebraska 389
7.17 Latent Demand by Year - North Dakota 391
7.18 Cities Sorted by Rank - North Dakota 392
7.19 Cities Sorted by Zipcode - North Dakota 392
7.20 Latent Demand by Year - South Dakota 394
7.21 Cities Sorted by Rank - South Dakota 395
7.22 Cities Sorted by Zipcode - South Dakota 396
8 ROCKIES 397
8.1 Executive Summary 397
8.2 Latent Demand by Year - Colorado 399
8.3 Cities Sorted by Rank - Colorado 400
8.4 Cities Sorted by Zipcode - Colorado 403
8.5 Latent Demand by Year - Idaho 407
8.6 Cities Sorted by Rank - Idaho 408
8.7 Cities Sorted by Zipcode - Idaho 409
8.8 Latent Demand by Year - Montana 411
8.9 Cities Sorted by Rank - Montana 412
8.10 Cities Sorted by Zipcode - Montana 413
8.11 Latent Demand by Year - Utah 414
8.12 Cities Sorted by Rank - Utah 415
8.13 Cities Sorted by Zipcode - Utah 418
8.14 Latent Demand by Year - Wyoming 421
8.15 Cities Sorted by Rank - Wyoming 422
8.16 Cities Sorted by Zipcode - Wyoming 423
9 SOUTHEAST 424
9.1 Executive Summary 424
9.2 Latent Demand by Year - Alabama 426
9.3 Cities Sorted by Rank - Alabama 427
9.4 Cities Sorted by Zipcode - Alabama 431
9.5 Latent Demand by Year - Arkansas 435
9.6 Cities Sorted by Rank - Arkansas 436
9.7 Cities Sorted by Zipcode - Arkansas 438
9.8 Latent Demand by Year - Florida 442
9.9 Cities Sorted by Rank - Florida 443
9.10 Cities Sorted by Zipcode - Florida 456
9.11 Latent Demand by Year - Georgia 471
9.12 Cities Sorted by Rank - Georgia 472
9.13 Cities Sorted by Zipcode - Georgia 477
9.14 Latent Demand by Year - Kentucky 483
9.15 Cities Sorted by Rank - Kentucky 484
9.16 Cities Sorted by Zipcode - Kentucky 487
9.17 Latent Demand by Year - Louisiana 491
9.18 Cities Sorted by Rank - Louisiana 492
9.19 Cities Sorted by Zipcode - Louisiana 495
9.20 Latent Demand by Year - Mississippi 499
9.21 Cities Sorted by Rank - Mississippi 500
9.22 Cities Sorted by Zipcode - Mississippi 502
9.23 Latent Demand by Year - North Carolina 505
9.24 Cities Sorted by Rank - North Carolina 506
9.25 Cities Sorted by Zipcode - North Carolina 512
9.26 Latent Demand by Year - South Carolina 518
9.27 Cities Sorted by Rank - South Carolina 519
9.28 Cities Sorted by Zipcode - South Carolina 522
9.29 Latent Demand by Year - Tennessee 526
9.30 Cities Sorted by Rank - Tennessee 527
9.31 Cities Sorted by Zipcode - Tennessee 531
9.32 Latent Demand by Year - Virginia 535
9.33 Cities Sorted by Rank - Virginia 536
9.34 Cities Sorted by Zipcode - Virginia 540
9.35 Latent Demand by Year - West Virginia 544
9.36 Cities Sorted by Rank - West Virginia 545
9.37 Cities Sorted by Zipcode - West Virginia 546
10 SOUTHWEST 548
10.1 Executive Summary 548
10.2 Latent Demand by Year - Arizona 549
10.3 Cities Sorted by Rank - Arizona 550
10.4 Cities Sorted by Zipcode - Arizona 553
10.5 Latent Demand by Year - New Mexico 556
10.6 Cities Sorted by Rank - New Mexico 557
10.7 Cities Sorted by Zipcode - New Mexico 558
10.8 Latent Demand by Year - Oklahoma 560
10.9 Cities Sorted by Rank - Oklahoma 561
10.10 Cities Sorted by Zipcode - Oklahoma 563
10.11 Latent Demand by Year - Texas 566
10.12 Cities Sorted by Rank - Texas 567
10.13 Cities Sorted by Zipcode - Texas 580
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 595
11.1 Disclaimers & Safe Harbor 595
11.2 User Agreement Provisions 596

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