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The 2007-2012 Outlook for Rotary Tillers for Consumer Riding Lawn, Garden, and Snow Equipment in the United States - Product Image

The 2007-2012 Outlook for Rotary Tillers for Consumer Riding Lawn, Garden, and Snow Equipment in the United States

  • Published: September 2006
  • Region: United States
  • 257 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for rotary READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 15
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 31
3.8 Latent Demand by Year - Hawaii 40
3.9 Cities Sorted by Rank - Hawaii 41
3.10 Cities Sorted by Zipcode - Hawaii 41
3.11 Latent Demand by Year - Nevada 42
3.12 Cities Sorted by Rank - Nevada 43
3.13 Cities Sorted by Zipcode - Nevada 44
3.14 Latent Demand by Year - Oregon 45
3.15 Cities Sorted by Rank - Oregon 46
3.16 Cities Sorted by Zipcode - Oregon 47
3.17 Latent Demand by Year - Washington 48
3.18 Cities Sorted by Rank - Washington 49
3.19 Cities Sorted by Zipcode - Washington 51
4 GREAT LAKES 53
4.1 Executive Summary 53
4.2 Latent Demand by Year - Illinois 55
4.3 Cities Sorted by Rank - Illinois 56
4.4 Cities Sorted by Zipcode - Illinois 60
4.5 Latent Demand by Year - Indiana 65
4.6 Cities Sorted by Rank - Indiana 66
4.7 Cities Sorted by Zipcode - Indiana 67
4.8 Latent Demand by Year - Michigan 69
4.9 Cities Sorted by Rank - Michigan 70
4.10 Cities Sorted by Zipcode - Michigan 72
4.11 Latent Demand by Year - Ohio 74
4.12 Cities Sorted by Rank - Ohio 75
4.13 Cities Sorted by Zipcode - Ohio 77
4.14 Latent Demand by Year - Wisconsin 80
4.15 Cities Sorted by Rank - Wisconsin 81
4.16 Cities Sorted by Zipcode - Wisconsin 83
5 MID-ATLANTIC 85
5.1 Executive Summary 85
5.2 Latent Demand by Year - Delaware 87
5.3 Cities Sorted by Rank - Delaware 88
5.4 Cities Sorted by Zipcode - Delaware 88
5.5 Latent Demand by Year - District of Columbia 89
5.6 Cities Sorted by Rank - District of Columbia 90
5.7 Cities Sorted by Zipcode - District of Columbia 90
5.8 Latent Demand by Year - Maryland 91
5.9 Cities Sorted by Rank - Maryland 92
5.10 Cities Sorted by Zipcode - Maryland 94
5.11 Latent Demand by Year - New Jersey 97
5.12 Cities Sorted by Rank - New Jersey 98
5.13 Cities Sorted by Zipcode - New Jersey 101
5.14 Latent Demand by Year - New York 105
5.15 Cities Sorted by Rank - New York 106
5.16 Cities Sorted by Zipcode - New York 111
5.17 Latent Demand by Year - Pennsylvania 117
5.18 Cities Sorted by Rank - Pennsylvania 118
5.19 Cities Sorted by Zipcode - Pennsylvania 119
6 NEW ENGLAND 121
6.1 Executive Summary 121
6.2 Latent Demand by Year - Connecticut 123
6.3 Cities Sorted by Rank - Connecticut 124
6.4 Cities Sorted by Zipcode - Connecticut 126
6.5 Latent Demand by Year - Maine 129
6.6 Cities Sorted by Rank - Maine 130
6.7 Cities Sorted by Zipcode - Maine 131
6.8 Latent Demand by Year - Massachusetts 132
6.9 Cities Sorted by Rank - Massachusetts 133
6.10 Cities Sorted by Zipcode - Massachusetts 137
6.11 Latent Demand by Year - New Hampshire 141
6.12 Cities Sorted by Rank - New Hampshire 142
6.13 Cities Sorted by Zipcode - New Hampshire 143
6.14 Latent Demand by Year - Rhode Island 144
6.15 Cities Sorted by Rank - Rhode Island 145
6.16 Cities Sorted by Zipcode - Rhode Island 146
6.17 Latent Demand by Year - Vermont 147
6.18 Cities Sorted by Rank - Vermont 148
6.19 Cities Sorted by Zipcode - Vermont 148
7 PLAINS 149
7.1 Executive Summary 149
7.2 Latent Demand by Year - Iowa 151
7.3 Cities Sorted by Rank - Iowa 152
7.4 Cities Sorted by Zipcode - Iowa 153
7.5 Latent Demand by Year - Kansas 154
7.6 Cities Sorted by Rank - Kansas 155
7.7 Cities Sorted by Zipcode - Kansas 156
7.8 Latent Demand by Year - Minnesota 157
7.9 Cities Sorted by Rank - Minnesota 158
7.10 Cities Sorted by Zipcode - Minnesota 160
7.11 Latent Demand by Year - Missouri 162
7.12 Cities Sorted by Rank - Missouri 163
7.13 Cities Sorted by Zipcode - Missouri 164
7.14 Latent Demand by Year - Nebraska 166
7.15 Cities Sorted by Rank - Nebraska 167
7.16 Cities Sorted by Zipcode - Nebraska 167
7.17 Latent Demand by Year - North Dakota 168
7.18 Cities Sorted by Rank - North Dakota 169
7.19 Cities Sorted by Zipcode - North Dakota 169
7.20 Latent Demand by Year - South Dakota 170
7.21 Cities Sorted by Rank - South Dakota 171
7.22 Cities Sorted by Zipcode - South Dakota 171
8 ROCKIES 172
8.1 Executive Summary 172
8.2 Latent Demand by Year - Colorado 174
8.3 Cities Sorted by Rank - Colorado 175
8.4 Cities Sorted by Zipcode - Colorado 176
8.5 Latent Demand by Year - Idaho 178
8.6 Cities Sorted by Rank - Idaho 179
8.7 Cities Sorted by Zipcode - Idaho 179
8.8 Latent Demand by Year - Montana 180
8.9 Cities Sorted by Rank - Montana 181
8.10 Cities Sorted by Zipcode - Montana 181
8.11 Latent Demand by Year - Utah 182
8.12 Cities Sorted by Rank - Utah 183
8.13 Cities Sorted by Zipcode - Utah 184
8.14 Latent Demand by Year - Wyoming 186
8.15 Cities Sorted by Rank - Wyoming 187
8.16 Cities Sorted by Zipcode - Wyoming 187
9 SOUTHEAST 188
9.1 Executive Summary 188
9.2 Latent Demand by Year - Alabama 190
9.3 Cities Sorted by Rank - Alabama 191
9.4 Cities Sorted by Zipcode - Alabama 192
9.5 Latent Demand by Year - Arkansas 193
9.6 Cities Sorted by Rank - Arkansas 194
9.7 Cities Sorted by Zipcode - Arkansas 195
9.8 Latent Demand by Year - Florida 196
9.9 Cities Sorted by Rank - Florida 197
9.10 Cities Sorted by Zipcode - Florida 201
9.11 Latent Demand by Year - Georgia 205
9.12 Cities Sorted by Rank - Georgia 206
9.13 Cities Sorted by Zipcode - Georgia 208
9.14 Latent Demand by Year - Kentucky 210
9.15 Cities Sorted by Rank - Kentucky 211
9.16 Cities Sorted by Zipcode - Kentucky 212
9.17 Latent Demand by Year - Louisiana 213
9.18 Cities Sorted by Rank - Louisiana 214
9.19 Cities Sorted by Zipcode - Louisiana 215
9.20 Latent Demand by Year - Mississippi 216
9.21 Cities Sorted by Rank - Mississippi 217
9.22 Cities Sorted by Zipcode - Mississippi 218
9.23 Latent Demand by Year - North Carolina 219
9.24 Cities Sorted by Rank - North Carolina 220
9.25 Cities Sorted by Zipcode - North Carolina 221
9.26 Latent Demand by Year - South Carolina 223
9.27 Cities Sorted by Rank - South Carolina 224
9.28 Cities Sorted by Zipcode - South Carolina 225
9.29 Latent Demand by Year - Tennessee 226
9.30 Cities Sorted by Rank - Tennessee 227
9.31 Cities Sorted by Zipcode - Tennessee 228
9.32 Latent Demand by Year - Virginia 230
9.33 Cities Sorted by Rank - Virginia 231
9.34 Cities Sorted by Zipcode - Virginia 233
9.35 Latent Demand by Year - West Virginia 235
9.36 Cities Sorted by Rank - West Virginia 236
9.37 Cities Sorted by Zipcode - West Virginia 236
10 SOUTHWEST 237
10.1 Executive Summary 237
10.2 Latent Demand by Year - Arizona 239
10.3 Cities Sorted by Rank - Arizona 240
10.4 Cities Sorted by Zipcode - Arizona 241
10.5 Latent Demand by Year - New Mexico 242
10.6 Cities Sorted by Rank - New Mexico 243
10.7 Cities Sorted by Zipcode - New Mexico 243
10.8 Latent Demand by Year - Oklahoma 244
10.9 Cities Sorted by Rank - Oklahoma 245
10.10 Cities Sorted by Zipcode - Oklahoma 246
10.11 Latent Demand by Year - Texas 247
10.12 Cities Sorted by Rank - Texas 248
10.13 Cities Sorted by Zipcode - Texas 252
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 256
11.1 Disclaimers & Safe Harbor 256
11.2 User Agreement Provisions 257

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