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The 2007-2012 Outlook for Fresh Single-Strength Orange Juices and Nectars in the United States - Product Image

The 2007-2012 Outlook for Fresh Single-Strength Orange Juices and Nectars in the United States

  • Published: September 2006
  • Region: United States
  • 694 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for fresh single-strength READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 14
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 76
3.17 Latent Demand by Year - Washington 81
3.18 Cities Sorted by Rank - Washington 82
3.19 Cities Sorted by Zipcode - Washington 89
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 113
4.5 Latent Demand by Year - Indiana 126
4.6 Cities Sorted by Rank - Indiana 127
4.7 Cities Sorted by Zipcode - Indiana 133
4.8 Latent Demand by Year - Michigan 140
4.9 Cities Sorted by Rank - Michigan 141
4.10 Cities Sorted by Zipcode - Michigan 149
4.11 Latent Demand by Year - Ohio 159
4.12 Cities Sorted by Rank - Ohio 160
4.13 Cities Sorted by Zipcode - Ohio 172
4.14 Latent Demand by Year - Wisconsin 185
4.15 Cities Sorted by Rank - Wisconsin 186
4.16 Cities Sorted by Zipcode - Wisconsin 196
5 MID-ATLANTIC 207
5.1 Executive Summary 207
5.2 Latent Demand by Year - Delaware 208
5.3 Cities Sorted by Rank - Delaware 209
5.4 Cities Sorted by Zipcode - Delaware 210
5.5 Latent Demand by Year - District of Columbia 211
5.6 Cities Sorted by Rank - District of Columbia 213
5.7 Cities Sorted by Zipcode - District of Columbia 213
5.8 Latent Demand by Year - Maryland 214
5.9 Cities Sorted by Rank - Maryland 215
5.10 Cities Sorted by Zipcode - Maryland 221
5.11 Latent Demand by Year - New Jersey 227
5.12 Cities Sorted by Rank - New Jersey 228
5.13 Cities Sorted by Zipcode - New Jersey 237
5.14 Latent Demand by Year - New York 246
5.15 Cities Sorted by Rank - New York 248
5.16 Cities Sorted by Zipcode - New York 274
5.17 Latent Demand by Year - Pennsylvania 300
5.18 Cities Sorted by Rank - Pennsylvania 301
5.19 Cities Sorted by Zipcode - Pennsylvania 316
6 NEW ENGLAND 333
6.1 Executive Summary 333
6.2 Latent Demand by Year - Connecticut 334
6.3 Cities Sorted by Rank - Connecticut 335
6.4 Cities Sorted by Zipcode - Connecticut 340
6.5 Latent Demand by Year - Maine 345
6.6 Cities Sorted by Rank - Maine 346
6.7 Cities Sorted by Zipcode - Maine 351
6.8 Latent Demand by Year - Massachusetts 357
6.9 Cities Sorted by Rank - Massachusetts 358
6.10 Cities Sorted by Zipcode - Massachusetts 366
6.11 Latent Demand by Year - New Hampshire 375
6.12 Cities Sorted by Rank - New Hampshire 376
6.13 Cities Sorted by Zipcode - New Hampshire 380
6.14 Latent Demand by Year - Rhode Island 385
6.15 Cities Sorted by Rank - Rhode Island 386
6.16 Cities Sorted by Zipcode - Rhode Island 387
6.17 Latent Demand by Year - Vermont 389
6.18 Cities Sorted by Rank - Vermont 390
6.19 Cities Sorted by Zipcode - Vermont 393
7 PLAINS 397
7.1 Executive Summary 397
7.2 Latent Demand by Year - Iowa 399
7.3 Cities Sorted by Rank - Iowa 400
7.4 Cities Sorted by Zipcode - Iowa 404
7.5 Latent Demand by Year - Kansas 410
7.6 Cities Sorted by Rank - Kansas 411
7.7 Cities Sorted by Zipcode - Kansas 414
7.8 Latent Demand by Year - Minnesota 418
7.9 Cities Sorted by Rank - Minnesota 419
7.10 Cities Sorted by Zipcode - Minnesota 425
7.11 Latent Demand by Year - Missouri 432
7.12 Cities Sorted by Rank - Missouri 433
7.13 Cities Sorted by Zipcode - Missouri 439
7.14 Latent Demand by Year - Nebraska 445
7.15 Cities Sorted by Rank - Nebraska 447
7.16 Cities Sorted by Zipcode - Nebraska 449
7.17 Latent Demand by Year - North Dakota 451
7.18 Cities Sorted by Rank - North Dakota 452
7.19 Cities Sorted by Zipcode - North Dakota 453
7.20 Latent Demand by Year - South Dakota 454
7.21 Cities Sorted by Rank - South Dakota 455
7.22 Cities Sorted by Zipcode - South Dakota 456
8 ROCKIES 458
8.1 Executive Summary 458
8.2 Latent Demand by Year - Colorado 459
8.3 Cities Sorted by Rank - Colorado 460
8.4 Cities Sorted by Zipcode - Colorado 464
8.5 Latent Demand by Year - Idaho 469
8.6 Cities Sorted by Rank - Idaho 470
8.7 Cities Sorted by Zipcode - Idaho 471
8.8 Latent Demand by Year - Montana 473
8.9 Cities Sorted by Rank - Montana 474
8.10 Cities Sorted by Zipcode - Montana 476
8.11 Latent Demand by Year - Utah 478
8.12 Cities Sorted by Rank - Utah 479
8.13 Cities Sorted by Zipcode - Utah 482
8.14 Latent Demand by Year - Wyoming 486
8.15 Cities Sorted by Rank - Wyoming 487
8.16 Cities Sorted by Zipcode - Wyoming 488
9 SOUTHEAST 490
9.1 Executive Summary 490
9.2 Latent Demand by Year - Alabama 491
9.3 Cities Sorted by Rank - Alabama 492
9.4 Cities Sorted by Zipcode - Alabama 497
9.5 Latent Demand by Year - Arkansas 502
9.6 Cities Sorted by Rank - Arkansas 503
9.7 Cities Sorted by Zipcode - Arkansas 506
9.8 Latent Demand by Year - Florida 510
9.9 Cities Sorted by Rank - Florida 511
9.10 Cities Sorted by Zipcode - Florida 526
9.11 Latent Demand by Year - Georgia 541
9.12 Cities Sorted by Rank - Georgia 542
9.13 Cities Sorted by Zipcode - Georgia 548
9.14 Latent Demand by Year - Kentucky 555
9.15 Cities Sorted by Rank - Kentucky 556
9.16 Cities Sorted by Zipcode - Kentucky 560
9.17 Latent Demand by Year - Louisiana 564
9.18 Cities Sorted by Rank - Louisiana 565
9.19 Cities Sorted by Zipcode - Louisiana 569
9.20 Latent Demand by Year - Mississippi 574
9.21 Cities Sorted by Rank - Mississippi 575
9.22 Cities Sorted by Zipcode - Mississippi 578
9.23 Latent Demand by Year - North Carolina 581
9.24 Cities Sorted by Rank - North Carolina 582
9.25 Cities Sorted by Zipcode - North Carolina 589
9.26 Latent Demand by Year - South Carolina 597
9.27 Cities Sorted by Rank - South Carolina 598
9.28 Cities Sorted by Zipcode - South Carolina 602
9.29 Latent Demand by Year - Tennessee 607
9.30 Cities Sorted by Rank - Tennessee 608
9.31 Cities Sorted by Zipcode - Tennessee 613
9.32 Latent Demand by Year - Virginia 618
9.33 Cities Sorted by Rank - Virginia 619
9.34 Cities Sorted by Zipcode - Virginia 624
9.35 Latent Demand by Year - West Virginia 629
9.36 Cities Sorted by Rank - West Virginia 630
9.37 Cities Sorted by Zipcode - West Virginia 632
10 SOUTHWEST 635
10.1 Executive Summary 635
10.2 Latent Demand by Year - Arizona 636
10.3 Cities Sorted by Rank - Arizona 637
10.4 Cities Sorted by Zipcode - Arizona 640
10.5 Latent Demand by Year - New Mexico 644
10.6 Cities Sorted by Rank - New Mexico 645
10.7 Cities Sorted by Zipcode - New Mexico 647
10.8 Latent Demand by Year - Oklahoma 649
10.9 Cities Sorted by Rank - Oklahoma 650
10.10 Cities Sorted by Zipcode - Oklahoma 654
10.11 Latent Demand by Year - Texas 658
10.12 Cities Sorted by Rank - Texas 659
10.13 Cities Sorted by Zipcode - Texas 675
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 693
11.1 Disclaimers & Safe Harbor 693
11.2 User Agreement Provisions 694

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